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Hey Cleo👋

Influencer Marketing Manager

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: May 1, 2027
Posting language: English
Posted: Nov 2, 2026

Original job description

Company Description Hey Cleo is the

voice-based AI learning and homework platform, designed to support students through conversational guidance rather than simple answers. The platform uses real-time spoken feedback and dialogue to help learners explain their thinking, reason through challenges, and build true understanding of the material. This voice-first approach creates a highly personal, interactive, and intuitive experience that turns assignments into guided, curriculum-aligned learning conversations. By combining AI technology with thoughtful instructional design, Hey Cleo aims to make high-quality, accessible academic support available to students everywhere.

Role Description As an Influencer Marketing Manager at Hey Cleo, you will lead end-to-end influencer campaigns to build brand awareness and drive user growth among students, families, and educators. You will identify and vet relevant creators across platforms (such as TikTok, Instagram, YouTube, and Twitch), negotiate partnerships, and manage ongoing relationships. Your day-to-day responsibilities will include developing influencer strategies, briefing creators, coordinating content calendars, tracking performance metrics, and optimizing campaigns based on data. You will collaborate closely with brand, social, and product marketing teams to ensure messaging is on target and aligned with overall growth objectives. This is a full-time, on-site role based in Toronto, ON.

Qualifications

Experience in influencer marketing and social media campaign management, including identifying, onboarding, and nurturing creator partnerships.
Strong skills in campaign strategy, content briefing, and creative collaboration with influencers and internal marketing teams.
Proficiency in analytics and reporting tools to track performance, interpret data, and optimize influencer programs against clear KPIs.
Knowledge of digital marketing, brand positioning, and audience growth across platforms such as TikTok, Instagram, YouTube, and other emerging channels.
Excellent written and verbal communication skills, with the ability to craft clear briefs and build trust-based relationships with partners.
Organizational and project management skills, including the ability to manage multiple campaigns, timelines, and budgets simultaneously.
Prior experience working with education, edtech, or youth-oriented brands is an asset, as is familiarity with AI-powered or tech-based products.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Comfort working in a fast-paced, collaborative startup environment and contributing to both strategy and hands-on execution.

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More about this job

Responsibilities

Lead influencer campaigns from creator identification and partnership negotiation through briefing, content coordination, and relationship management. Track and optimize campaign performance, while collaborating with brand, social, and product marketing teams to support brand awareness and user growth.

Requirements

Candidates should have influencer marketing and social media campaign experience, strong strategy, briefing, analytics, communication, and project management skills, and familiarity with major creator platforms. A bachelor’s degree in a related field or equivalent experience is requested; experience with education, edtech, youth-oriented, or AI-powered products is an asset.

Skills

Influencer Marketing
Social Media Campaign Management
Campaign Strategy
Content Briefing
Creative Collaboration
Analytics and Reporting
Campaign Optimization
Digital Marketing
Brand Positioning
Audience Growth
Communication
Project Management
Budget Management
Relationship Building

Visa sponsorship

Not detected in the job text

Keywords

Influencer Marketing
Creator Partnerships
TikTok
Instagram
YouTube
Twitch
Social Media
Campaign Strategy
Content Briefing
Content Calendars
Campaign Analytics
Performance Metrics
Key Performance Indicators
Digital Marketing
Brand Positioning
Audience Growth
Education
Edtech
Youth-Oriented Brands
Artificial Intelligence
Startup Environment
User Growth

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