Influencer Marketing Manager

Company Description Hey Cleo is the

voice-based AI learning and homework platform, designed to support students through conversational guidance rather than simple answers. The platform uses real-time spoken feedback and dialogue to help learners explain their thinking, reason through challenges, and build true understanding of the material. This voice-first approach creates a highly personal, interactive, and intuitive experience that turns assignments into guided, curriculum-aligned learning conversations. By combining AI technology with thoughtful instructional design, Hey Cleo aims to make high-quality, accessible academic support available to students everywhere.

Role Description As an Influencer Marketing Manager at Hey Cleo, you will lead end-to-end influencer campaigns to build brand awareness and drive user growth among students, families, and educators. You will identify and vet relevant creators across platforms (such as TikTok, Instagram, YouTube, and Twitch), negotiate partnerships, and manage ongoing relationships. Your day-to-day responsibilities will include developing influencer strategies, briefing creators, coordinating content calendars, tracking performance metrics, and optimizing campaigns based on data. You will collaborate closely with brand, social, and product marketing teams to ensure messaging is on target and aligned with overall growth objectives. This is a full-time, on-site role based in Toronto, ON.

Qualifications

• Experience in influencer marketing and social media campaign management, including identifying, onboarding, and nurturing creator partnerships.
• Strong skills in campaign strategy, content briefing, and creative collaboration with influencers and internal marketing teams.
• Proficiency in analytics and reporting tools to track performance, interpret data, and optimize influencer programs against clear KPIs.
• Knowledge of digital marketing, brand positioning, and audience growth across platforms such as TikTok, Instagram, YouTube, and other emerging channels.
• Excellent written and verbal communication skills, with the ability to craft clear briefs and build trust-based relationships with partners.
• Organizational and project management skills, including the ability to manage multiple campaigns, timelines, and budgets simultaneously.
• Prior experience working with education, edtech, or youth-oriented brands is an asset, as is familiarity with AI-powered or tech-based products.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Comfort working in a fast-paced, collaborative startup environment and contributing to both strategy and hands-on execution.