Jobs in Canada

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G
Senior Manager, Regulatory Asset Oversight
GSK
Mississauga, ON
- Full-time
Degree in a biological, healthcare, or scientific discipline or extensive experience within the drug development environment.
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B&
Project Manager (Minor Works)
Black & McDonald Limited
Vancouver, BC
- Full-time
The equivalent experience as tradesman may substitute for post-secondary education requirements.
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TT
Hardware Design Engineer (Sustaining Engineering )
Teledyne Technologies Incorporated
Waterloo, ON · Canada - Waterloo, ON
- Full-time
5+ years of hardware design or sustaining engineering experience.
Added 3 mins ago
Senior Backend Product Engineer, Consumer
HelloFresh
Toronto, ON
This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week
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S
Sales Consultant
Sysco
Regina, SK · Sysco Regina
- Full-time
Bachelor's degree in related discipline or an additional 4 years of relevant experience in lieu of degree
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Site Lead, Data Center Operations
Oracle
Toronto, ON
- $93,900 to $143,900 CAD / year
- Full-time
-Pursues learning opportunities to expand knowledge and skills and/or tools in new areas and stays abreast of the latest industry trends and best practices. Proactively seeks and leverages…
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Detection Engineer
Wepoint
Montreal, QC
- Full-time
Bachelor’s degree in Computer Science, Engineering, Information Technology, or equivalent professional experience.
Added 3 mins ago
LS
N26009 Speech Language Pathologist
Lethbridge School Division
Lethbridge, AB
- $16,800 to $41,400 CAD / year
- Temporary
Proof of Education and Certification is required
Added 3 mins ago
Credit Analyst - Director, Complex Credits Group - Toronto
Fitch Group
Toronto, ON
7+ years relevant experience in a capital markets and/or credit analysis role;
Added 3 mins ago
BE
Early Childhood Assistant (ECA) - Floating
BrightPath Early Learning & Child Care
Vaughan, ON
- Full-time
…our diverse community of over 5,000 dedicated employees, and experience competitive pay and benefits, including a childcare discount. With our rapid growth, now is the perfect time to apply…
Added 3 mins ago
BE
Early Childhood Educator (ECE) - Level II
BrightPath Early Learning & Child Care
AB · Edmonton
- Full-time
…our diverse community of over 5,000 dedicated employees, and experience competitive pay and benefits, including a childcare discount. With our rapid growth, now is the perfect time to apply…
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Account Executive
Resolver
Toronto, ON
- Full-time
Experience in B2B SaaS sales or B2B tech sales
Added 3 mins ago
Case Management Specialist - Repost
Winnipeg Regional Health Authority
Winnipeg, MB
Minimum of 5 years community experience, preferably in Community Care and Case Management, is required.
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CS
Part-Time General Labourer, Warehouse
CONA Services
Barrie, ON
- Part-time
1+ yr warehouse/production/equipment service experience.
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CS
Part-Time General Labourer, Warehouse
CONA Services
Barrie, ON
- Part-time
1+ yr warehouse/production/equipment service experience.
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Specialist, Public Awareness (Contractor)
NorthRiver Midstream
Fort St. John, BC
A culture of continuous learning and mentorship from the best in the business (and fun!).
Added 3 mins ago
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Full-Time Retail Associate (Optical): Winnipeg, MB
Specsavers
Winnipeg, MB
- Full-time
…high-quality eyewear, we’re transforming the way Canadians experience…
Added 3 mins ago
RP
Director, Lab to Market
RRC Polytech
Winnipeg, MB
- $124,693 to $166,917 CAD / year
- Full-time
RRC Polytech is Manitoba’s largest institute of applied learning and research, with more than 150 full- and part-time degrees, diploma and certificate options. Through hands-on and online…
Added 3 mins ago
FR
Events Coordinator
Four Rivers Co-op
Vanderhoof, BC
- Full-time
Experience in event coordination, administration, customer service, or community engagement is an asset.
Added 3 mins ago
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Social Media Content Manager
Arima
Toronto, ON
- Full-time
● 2-4 years of experience in social media management, digital marketing, content creation
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CF
Indigenous Garden Grant Writing Consultant
Concordia Food Coalition
Montreal, QC
- Contract
Must have a reliable home computer, relevant software, and access to reliable internet
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DM
ACCOUNT MANAGER - RETAIL, FOODSERVICE & OMNICHANNEL MARKETING
DACS Marketing Group
Mississauga, ON
- Full-time
Permanent, full-time | Hybrid: minimum 3 days in office
Added 3 mins ago
CC
Project Manager - Land Development
Crozier: Consulting Engineers
Bradford, ON
- Full-time
…is our goal to provide programs that support our employee’s experience through personal and professional development. We offer paid professional development support and training, including…
Added 3 mins ago
HE
Ingenieur en conception matérielle - HVCD/Hardware Design Engineer HVDC
Hitachi Energy
Montreal, QC
- Full-time
Minimum de 4 années d’expérience dans la préparation de dessins et de plans électriques à l’aide de logiciels de CAO électrique.
Added 18 mins ago
IS
Business Systems Support Specialist
Ideal Siding
Burnaby, BC
- $58,000 to $67,000 CAD / year
- Full-time
Hybrid work with a minimum of 2 days per week at our Burnaby office

HighlightTA

Lifecycle and Email Marketing Specialist

Remote, Canada

Remote

$60,000 to $75,000 CAD / year · Full-time

Apply on jobs.ashbyhq.com About employer

Applications open in a new tab.

Job details

Pay: $60,000 to $75,000 CAD / year
Job type: Full-time
Workplace: Remote
Remote eligibility: Canada listed. Check the posting for province restrictions.
Posting language: English
Posted: Nov 12, 2026

Original job description

About OSG

OSG is a national leader in workplace health and safety, delivering training, consulting, and software solutions that help organizations operate safer, smarter, and more effectively.

We partner with organizations across Canada to navigate complex regulatory environments, reduce risk, and build strong safety cultures that support both compliance and performance. Our approach combines practical expertise, modern learning solutions, and a deep understanding of workplace realities.

At OSG, we believe safety is not just about meeting requirements - it is about enabling people and businesses to thrive. Our team is driven by a shared commitment to quality, continuous improvement, and making a meaningful impact for our clients every day.

About the Role

As a Lifecycle and Email Marketing Specialist, you'll play a key role in driving revenue growth, customer retention, and cross-sell opportunities through OSG's lifecycle and email marketing programs. You'll take ownership of planning, building, executing, and optimizing email campaigns and automated workflows, bringing the lifecycle strategy and program designs to life. You'll also help maintain the health and performance of the HubSpot platform, including its Salesforce integration and email deliverability, ensuring OSG's marketing programs run effectively across the organization.

Key Responsibilities

Campaign Planning and Content

Owns email tactics, day-to-day priorities and campaign planning within the approved channel strategy and program designs, and sets its own work plan.
Plans, writes, designs, builds and sends standalone, moment-in-time email campaigns.
Contributes email and lifecycle plans to GTM planning and campaigns with Marketing and leadership, integrating email with other channels.
Produces email branding and design elements, shared across Marketing channels.

Lifecycle Programs and Automation

Builds, runs and maintains always-on automations triggered by CRM criteria, such as welcome, certificate renewal and abandoned cart flows, to program designs set by the Director of Marketing.
Builds and maintains automated lifecycle workflows based on the cross-sell strategy and matrix, identifying opportunities to move existing single-product customers toward additional OSG products and services
Builds and runs the implied-consent lifecycle program, which moves non-consented contacts to express consent and drives repeat purchase, within the CASL consent framework set by the Director of Marketing and approved by Legal.
Builds and runs lifecycle programs for products email does not yet cover, such as consulting and the LMS, to designs set by the Director of Marketing.
Reviews every program, automation and segment at least annually, updates them within the approved design, and recommends design changes.

Audiences and Cross-Functional Data

Builds and maintains the segments and lists that trigger campaigns and automations, including merged LMS audiences.
Builds HubSpot segments, audience reports and automated buying-signal alerts for Sales and Client Success, from criteria set by those teams, such as contacts who viewed a product landing page in the last six months.
Works with Client Success on lifecycle events, new triggers and segments, and produces the lifecycle checkpoints Client Success uses for outbound calls.

Platform and Deliverability

Administers HubSpot day to day, keeping it healthy and functional, and implements new HubSpot tools and channels as the Director of Marketing adopts them, such as SMS and AI chat.
Monitors the existing Salesforce to HubSpot sync, and executes field additions and mapping changes specified by the Director of Marketing and Senior Developer on a regular, roughly monthly cadence.
Coordinates with the LMS team on shared user segments.
Maintains and improves email deliverability across the OSG ecosystem, including LMS and Salesforce email, using Google Postmaster Tools and similar tools.
Identifies potential issues with marketing sends or automations, pausing affected sends or workflows and escalating concerns to the Director of Marketing as needed.
Escalates unfamiliar or complex situations to the Director of Marketing, such as a new kind of sync error or a consent question the framework does not answer.

Communications Quality

Audits, writes and deploys transactional and operational email sent from the CRM, such as receipts and reminders.
Audits and edits customer communications across the business, including Salesforce and LMS emails, to improve conversion and reduce Client Success tickets.

Measurement and Reporting

Reports KPIs and revenue attribution to the Director of Marketing weekly, monthly and quarterly.
Designs and runs A/B tests, documents results and shares the learnings with Marketing.
Audits campaigns and tactics, and analyzes data across OSG's reporting stack, including Google Analytics, to improve email performance

Qualifications & Experience

Required

Email and lifecycle marketing experience, including end-to-end ownership of a marketing automation platform (e.g., HubSpot) and its CRM integrations. Experience with B2B e-commerce is considered a strong asset.
Strong written communication skills, with the ability to write, edit, and publish clear, engaging B2B marketing content.
HubSpot proficiency; certification is an asset.
Hands-on experience using Salesforce CRM to manage customer information, workflows, and marketing data. Equivalent combinations of other CRM, email and lifecycle platforms will be considered..

Preferred

Working knowledge of CASL.
Omnichannel campaign experience.
French language skills.
SMS marketing experience.
Experience using AI agents and AI tools in marketing workflows.
Experience with HubSpot tools beyond those described here.
Programming or development experience.
Familiarity with health and safety, regulated industries, or the adult learning and education sector is a strong asset.

How We Hire

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews.

This posting is for a current, open position within OSG.

This opportunity is offered through HighlightTA, the on-demand talent team supporting OSG's growth.

Connect with us and learn more:

OSG on LinkedIn

HighlightTA on LinkedIn

Apply on jobs.ashbyhq.com About employer

More about this job

Responsibilities

Plan, create, execute, and optimize email campaigns and automated lifecycle programs to support revenue growth, retention, cross-selling, and consent acquisition. Administer HubSpot and its Salesforce integration, maintain deliverability and customer communications, build audience segments, and report on performance and revenue attribution.

Requirements

Requires email and lifecycle marketing experience, including end-to-end ownership of a marketing automation platform and its CRM integrations, along with strong B2B writing skills and hands-on Salesforce experience. HubSpot proficiency is expected, while experience with B2B e-commerce, CASL, omnichannel campaigns, SMS, AI tools, and regulated or adult-learning industries is an asset.

Skills

Email Marketing
Lifecycle Marketing
Marketing Automation
HubSpot
Salesforce
CRM Integration
Email Campaign Planning
Email Copywriting
Audience Segmentation
Workflow Automation
Email Deliverability
A/B Testing
Revenue Attribution
Google Analytics
CASL Compliance
B2B Marketing

Visa sponsorship

Not detected in the job text

Keywords

HubSpot
Salesforce
CRM Integration
Email Marketing
Lifecycle Marketing
Marketing Automation
B2B E-Commerce
Email Deliverability
CASL
Google Postmaster Tools
Google Analytics
A/B Testing
Revenue Attribution
Audience Segmentation
Automated Workflows
Cross-Selling
Customer Retention
Implied Consent
Express Consent
Salesforce CRM
Learning Management System
LMS
SMS Marketing
AI Marketing Tools
Omnichannel Campaigns
Transactional Email
Marketing Reporting
Workplace Health And Safety
Regulated Industries
Adult Learning

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Work requirements

Jobs in Canada