Jobs in Canada

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Added 9 mins ago
I
Director Media, Americas
Incubeta
Remote, Canada
- $226,000 to $268,500 CAD / year
- Full-time
- Remote
…itself to and the pace at which it modernizes. You are also the senior escalation point for media clients and a partner to Client Services and Sales in growing media…
Added 9 mins ago
Senior Backend Product Engineer, Consumer
HelloFresh
Toronto, ON
This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week
Added 9 mins ago
Operator, Waste Management
B2GOLD
NU
B2Gold is a responsible international senior gold producer headquartered in Vancouver, Canada. Founded in 2007, today, B2Gold has operating gold mines in Canada, Mali, Namibia and the…
Added 9 mins ago
Manager, Technical Services
B2GOLD
NU
B2Gold is a responsible international senior gold producer headquartered in Vancouver, Canada. Founded in 2007, today, B2Gold has operating gold mines in Canada, Mali, Namibia and the…
Added 9 mins ago
Chaîne d'approvisionnement SAP / Supply Chain Value Advisor SAP Supply Chain
Syntax
Thornhill, ON
Fournisseur de services infonuagiques gérés pour les applications d’entreprise essentielles, Syntax offre des solutions technologiques complètes aux entreprises de toutes tailles depuis…
Added 9 mins ago
Credit Analyst - Director, Complex Credits Group - Toronto
Fitch Group
Toronto, ON
…assist in efforts to enhance rating approaches and criteria development for complex and non-standard credits, in particular relating to emerging infrastructure sectors such as digital…
Added 9 mins ago
Secretary 3
The Government of Nova Scotia
Halifax, NS
…coordination support to the Executive Director of Policy and Corporate Services at Communities, Culture, Tourism and Heritage. Your work helps the division stay organized, respond to…
Added 9 mins ago
M
RQ11348 - Technology Architect - Senior
Maarut
Toronto, ON
- Contract
directly with the Ceres lead developer and designated technical staff to
Added 9 mins ago
MD
PIC Phone Agent - Customer Svcs Specialist Sr
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Work Shift/Work Hours: Day Shift / 8:00 AM - 4:30 PM
Added 9 mins ago
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Senior Inspection Specialist (Relocation to Saudi Arabia is required)
aramco
AB · Greater Edmonton Metropolitan Area
- Full-time
We are seeking a Senior Inspection Specialist to join our join Sea Water Inspection Unit (SWIU) of Producing Insp & Asset Integrity Department (PIAI).
Added 9 mins ago
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Senior Talent Partner
Haystack
Canada
- $120,000 to $155,000 CAD / year
- Full-time
We're hiring for a Senior Talent Partner to drive full-cycle recruiting and own high-impact searches end-to-end across both technical and business functions. This role involves partnering…
Added 9 mins ago
MA
Director, BC Operations and Legal Administration
MLT Aikins LLP
Vancouver, BC
- $150,000 to $185,000 CAD / year
- Full-time
Manages and has accountability for the performance of all legal support, trust and accounting, and office services team members in Vancouver, including the development of service standards…
Added 9 mins ago
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Head of Legal (Canada)
The PeterSan Group and PeterSan Legal Staffing
Toronto, ON
- $200,000 to $300,000 CAD / year
- Full-time
This is a senior (Senior Vice President or Managing Director) hands-on legal leadership opportunity for an attorney with substantial experience in Canadian securities law, private fund…
Added 24 mins ago
Senior Business Analyst - Supply Chain
Canadian Blood Services
Saint John, NB · Brampton, ON · St. John's, NL · Dartmouth, NS · Edmonton, AB · Calgary, AB · Hamilton, ON · Vancouver, BC · Toronto, ON · Ottawa, ON · London, ON · Sudbury, ON · Ancaster, ON
Canadian Blood Services is looking for a regular full-time, Senior Business Analyst to join our dynamic Supply Chain division. The work of a Senior Business Analyst is integral to Canadian…
Added 24 mins ago
PG
Sr Manager, Treasury & Capital Markets
Peoples Group
Toronto, ON · Vancouver, BC
- Full-time
The Senior Manager, Treasury & Capital Markets is responsible for leading the Bank's Asset Liability Management (ALM) activities and supporting the effective management of balance sheet…
Added 24 mins ago
AS
Senior Technical Analyst
Alterna Savings
Ottawa, ON
- Full-time
Working across multiple applications, technology platforms and external providers, the Senior Technical Analyst owns the quality and integrity of technical analysis deliverables, identifies…
Added 24 mins ago
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Director, Mechanical & Electrical, Atlantic
AtkinsRéalis
St. John's, NL · Bedford, NS
- Full-time
…Atlantic Canada to lead and grow our regional M&E practice. This senior leadership role is accountable for the performance and development of a geographically distributed team of engineers,…
Added 24 mins ago
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Senior Civil Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
This is an opportunity for those wishing to participate in the Candu Energy nuclear services business and will provide valuable career development opportunities in support of operating NPPs…
Added 24 mins ago
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Senior Civil Engineer
AtkinsRéalis
Oshawa, ON · Pickering, ON
- Full-time
This is an opportunity for those wishing to participate in the Candu Energy nuclear services business and will provide valuable career development opportunities in support of operating NPPs…
Added 24 mins ago
A
Senior Manager, Corporate Accounting
AtkinsRéalis
Montreal, QC
- Full-time
Make the most of diverse opportunities for training and professional development to grow your skills and expertise.
Added 24 mins ago
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Lifecycle and Email Marketing Specialist
HighlightTA
Remote, Canada
- $60,000 to $75,000 CAD / year
- Full-time
- Remote
…mapping changes specified by the Director of Marketing and Senior Developer on a regular, roughly monthly…
Added 24 mins ago
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Senior Associate, Financial Services, Digital Banking Operations, Consulting
PwC
Toronto, ON
- Full-time
At PwC, our people in finance consulting specialise in providing consulting services related to financial management and strategy. These individuals analyse client needs, develop financial…
Added 24 mins ago
OT
Sr. AI Developer
Open Text Corporation
Waterloo, ON
- Other
As a Senior AI Developer, you will bring software engineering experience and a working knowledge of AI to OpenText products. You will take a feature from an open question through design,…
Added 24 mins ago
OT
Senior Product Marketing Manager
Open Text Corporation
Richmond Hill, ON · Waterloo, ON
- Other
We are seeking a Senior Product Marketing Manager to support the OpenText Digital Fax portfolio and its go-to-market motion. This role will own and activate the market story for modern,…
Added 24 mins ago
RB
Lead Software Engineer
Royal Bank of Canada
Toronto, ON
- Full-time
Software Development: Design, develop, and implement software solutions of moderate to high complexity, ensuring alignment with business objectives and technical requirements.

HighlightTA

Lifecycle and Email Marketing Specialist

Remote, Canada

Remote

$60,000 to $75,000 CAD / year · Full-time

Apply on jobs.ashbyhq.com About employer

Applications open in a new tab.

Job details

Pay: $60,000 to $75,000 CAD / year
Job type: Full-time
Workplace: Remote
Remote eligibility: Canada listed. Check the posting for province restrictions.
Posting language: English
Posted: Nov 12, 2026

Original job description

About OSG

OSG is a national leader in workplace health and safety, delivering training, consulting, and software solutions that help organizations operate safer, smarter, and more effectively.

We partner with organizations across Canada to navigate complex regulatory environments, reduce risk, and build strong safety cultures that support both compliance and performance. Our approach combines practical expertise, modern learning solutions, and a deep understanding of workplace realities.

At OSG, we believe safety is not just about meeting requirements - it is about enabling people and businesses to thrive. Our team is driven by a shared commitment to quality, continuous improvement, and making a meaningful impact for our clients every day.

About the Role

As a Lifecycle and Email Marketing Specialist, you'll play a key role in driving revenue growth, customer retention, and cross-sell opportunities through OSG's lifecycle and email marketing programs. You'll take ownership of planning, building, executing, and optimizing email campaigns and automated workflows, bringing the lifecycle strategy and program designs to life. You'll also help maintain the health and performance of the HubSpot platform, including its Salesforce integration and email deliverability, ensuring OSG's marketing programs run effectively across the organization.

Key Responsibilities

Campaign Planning and Content

Owns email tactics, day-to-day priorities and campaign planning within the approved channel strategy and program designs, and sets its own work plan.
Plans, writes, designs, builds and sends standalone, moment-in-time email campaigns.
Contributes email and lifecycle plans to GTM planning and campaigns with Marketing and leadership, integrating email with other channels.
Produces email branding and design elements, shared across Marketing channels.

Lifecycle Programs and Automation

Builds, runs and maintains always-on automations triggered by CRM criteria, such as welcome, certificate renewal and abandoned cart flows, to program designs set by the Director of Marketing.
Builds and maintains automated lifecycle workflows based on the cross-sell strategy and matrix, identifying opportunities to move existing single-product customers toward additional OSG products and services
Builds and runs the implied-consent lifecycle program, which moves non-consented contacts to express consent and drives repeat purchase, within the CASL consent framework set by the Director of Marketing and approved by Legal.
Builds and runs lifecycle programs for products email does not yet cover, such as consulting and the LMS, to designs set by the Director of Marketing.
Reviews every program, automation and segment at least annually, updates them within the approved design, and recommends design changes.

Audiences and Cross-Functional Data

Builds and maintains the segments and lists that trigger campaigns and automations, including merged LMS audiences.
Builds HubSpot segments, audience reports and automated buying-signal alerts for Sales and Client Success, from criteria set by those teams, such as contacts who viewed a product landing page in the last six months.
Works with Client Success on lifecycle events, new triggers and segments, and produces the lifecycle checkpoints Client Success uses for outbound calls.

Platform and Deliverability

Administers HubSpot day to day, keeping it healthy and functional, and implements new HubSpot tools and channels as the Director of Marketing adopts them, such as SMS and AI chat.
Monitors the existing Salesforce to HubSpot sync, and executes field additions and mapping changes specified by the Director of Marketing and Senior Developer on a regular, roughly monthly cadence.
Coordinates with the LMS team on shared user segments.
Maintains and improves email deliverability across the OSG ecosystem, including LMS and Salesforce email, using Google Postmaster Tools and similar tools.
Identifies potential issues with marketing sends or automations, pausing affected sends or workflows and escalating concerns to the Director of Marketing as needed.
Escalates unfamiliar or complex situations to the Director of Marketing, such as a new kind of sync error or a consent question the framework does not answer.

Communications Quality

Audits, writes and deploys transactional and operational email sent from the CRM, such as receipts and reminders.
Audits and edits customer communications across the business, including Salesforce and LMS emails, to improve conversion and reduce Client Success tickets.

Measurement and Reporting

Reports KPIs and revenue attribution to the Director of Marketing weekly, monthly and quarterly.
Designs and runs A/B tests, documents results and shares the learnings with Marketing.
Audits campaigns and tactics, and analyzes data across OSG's reporting stack, including Google Analytics, to improve email performance

Qualifications & Experience

Required

Email and lifecycle marketing experience, including end-to-end ownership of a marketing automation platform (e.g., HubSpot) and its CRM integrations. Experience with B2B e-commerce is considered a strong asset.
Strong written communication skills, with the ability to write, edit, and publish clear, engaging B2B marketing content.
HubSpot proficiency; certification is an asset.
Hands-on experience using Salesforce CRM to manage customer information, workflows, and marketing data. Equivalent combinations of other CRM, email and lifecycle platforms will be considered..

Preferred

Working knowledge of CASL.
Omnichannel campaign experience.
French language skills.
SMS marketing experience.
Experience using AI agents and AI tools in marketing workflows.
Experience with HubSpot tools beyond those described here.
Programming or development experience.
Familiarity with health and safety, regulated industries, or the adult learning and education sector is a strong asset.

How We Hire

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews.

This posting is for a current, open position within OSG.

This opportunity is offered through HighlightTA, the on-demand talent team supporting OSG's growth.

Connect with us and learn more:

OSG on LinkedIn

HighlightTA on LinkedIn

Apply on jobs.ashbyhq.com About employer

More about this job

Responsibilities

Plan, create, execute, and optimize email campaigns and automated lifecycle programs to support revenue growth, retention, cross-selling, and consent acquisition. Administer HubSpot and its Salesforce integration, maintain deliverability and customer communications, build audience segments, and report on performance and revenue attribution.

Requirements

Requires email and lifecycle marketing experience, including end-to-end ownership of a marketing automation platform and its CRM integrations, along with strong B2B writing skills and hands-on Salesforce experience. HubSpot proficiency is expected, while experience with B2B e-commerce, CASL, omnichannel campaigns, SMS, AI tools, and regulated or adult-learning industries is an asset.

Skills

Email Marketing
Lifecycle Marketing
Marketing Automation
HubSpot
Salesforce
CRM Integration
Email Campaign Planning
Email Copywriting
Audience Segmentation
Workflow Automation
Email Deliverability
A/B Testing
Revenue Attribution
Google Analytics
CASL Compliance
B2B Marketing

Visa sponsorship

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Keywords

HubSpot
Salesforce
CRM Integration
Email Marketing
Lifecycle Marketing
Marketing Automation
B2B E-Commerce
Email Deliverability
CASL
Google Postmaster Tools
Google Analytics
A/B Testing
Revenue Attribution
Audience Segmentation
Automated Workflows
Cross-Selling
Customer Retention
Implied Consent
Express Consent
Salesforce CRM
Learning Management System
LMS
SMS Marketing
AI Marketing Tools
Omnichannel Campaigns
Transactional Email
Marketing Reporting
Workplace Health And Safety
Regulated Industries
Adult Learning

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Work requirements

Jobs in Canada