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Added 3 hours ago
Director, Government Relations/ Directeur, Relations gouvernementales
World Anti-Doping Agency
Montreal, QC
…countries. Our key activities include: scientific and social science research; education; intelligence & investigations; development of anti-doping capacity; and, monitoring of compliance…
Added 1 day ago
UO
Research Profile Officer
University of Victoria
Victoria, BC
- Full-time
Reporting to the Manager, Research Profile, the Research Profile Officer (RPO) is responsible for planning and developing strategic communications initiatives to proactively convey UVic’s…
Added 1 day ago
RS
Director of Business Development
Red Seal Fire Protection
Windsor, ON
- Full-time
…every year. More than nine in ten of the buildings that fit our profile are still inspected by someone else. That's your…
Added 2 days ago
TN
Africa Principal Gifts Officer
The Nature Conservancy
Canada
- Full-time
The Africa Principal Gifts Officer (PGO) develops and implements sophisticated donor strategies and manages a portfolio of principal gift donors and prospects, leading all aspects of the…
Added 2 days ago
LS
Bilingual Program Officer - Contract - 19530
LRO Staffing
Ottawa, ON
- Contract
LRO Staffing is partnering with an Ottawa-based organization to recruit a Bilingual Program Officer for a six-month contract. This is an excellent opportunity for an experienced program or…
Added 2 days ago
Research Officer, Photonics Devices
National Research Council Canada
Ottawa, ON
We are looking for a Research Officer, Photonics Devices to support our Quantum and Nanotechnologies (QN) Research Centre. The incumbent would be someone who shares our core values of…
Added 3 days ago
LS
Executive Assistant / Office Coordinator - Permanent - 19575
LRO Staffing
Ottawa, ON
- Contract
The successful candidate will support the Chief Operating Officer (COO), with occasional support to other members of the executive team. The role also encompasses business administration,…
Added 3 days ago
NR
Indigenous Health Specialist
Niagara Region
ON · Niagara, ON
- Part-time
Knowledge of data collection, analysis, research and evaluation
Added 3 days ago
UO
Development Officer
University of Victoria
Victoria, BC
- Full-time
…unit head of an assigned portfolio, or a Senior Development Officer (SDO) if in place, the Development Officer (DO) develops and manages their assigned faculty/unit(s) portfolio by…
Added 3 days ago
UO
Research Profile Officer
University of Victoria
Victoria, BC
- Full-time
Reporting to the Manager, Research Profile, the Research Profile Officer (RPO) is responsible for planning and developing strategic communications initiatives to proactively convey UVic’s…
Added 3 days ago
CU
Assistant Manager, Faculty Affairs and Communication
Carleton University
Ottawa, ON
- Other
…Canada’s most resourceful and productive hubs of learning and research, fuelling a rich talent pipeline that is supporting social and economic renewal. The university’s smart, caring and…
Added 3 days ago
BC
Senior Development Officer
Banff Centre for Arts and Creativity
Banff, AB
- Full-time
The Senior Development Officer has specific responsibilities and accountabilities in the qualification, cultivation, solicitation, recognition and stewardship of supporters/prospects with…
Added 3 days ago
UO
Research Profile Officer
University of Victoria
Victoria, BC
- Full-time
Reporting to the Manager, Research Profile, the Research Profile Officer (RPO) is responsible for planning and developing strategic communications initiatives to proactively convey UVic’s…
Added 4 days ago
BC
Operations & Awards Coordinator (Term Position)
Banff Centre for Arts and Creativity
Banff, AB
- Full-time
Added 4 days ago
O
Communications Strategist
OceanMD
Toronto, ON
- Full-time
Reporting to the Senior Director of Business Operations and working closely alongside the Chief Operating Officer, we are hiring a Communications Strategist to shape how OceanMD…
Added 4 days ago
H
Provincial Clinical Manager, Nurse Practitioner Services
HealthCareersInSask.ca
Regina, SK
- Full-time
Working collaboratively with the Director, Systemic Therapy & Outpatient Services & Chief Nursing Officer, medical and operational leaders, and interdisciplinary teams, the Clinical Manager…
Added 4 days ago
CR
AU-04 – Senior Rulings Officer and AU-05 – Industry Sector Specialist, Income Tax Rulings Directorate (ITRD), Legislative Policy and Regulatory Affairs Branch (LPRAB), Ottawa-Headquarters
Canada Revenue Agency - Agence du revenu du Canada
Winnipeg, MB
- Full-time
You must upload your education credentials in the education section of your candidate profile and submit all required documents by the closing date and time of this poster. Failure to…
Added 4 days ago
HO
Advisor, HR Planning
House of Commons (Canada) / Chambre des communes (Canada)
Ottawa, ON
- Full-time
…strengthen human resources planning. In this role, you will lead research, analysis and planning activities that support HRS priorities, engagement plan and long-term objectives. You will…
Added 4 days ago
SE
Chief Technology Officer
Salient Energy
Dartmouth, NS
- $180,000 to $200,000 CAD / year
- Full-time
We're looking for a results-driven, technically savvy Chief Technology Officer who understands the pace, complexity, and challenges of a startup environment and brings a genuine passion for…
Added 5 days ago
GO
Procurement Officer
Government of Yukon
Whitehorse, YT
- Full-time
We Are Looking For a Procurement Officer To Provide Advice And Support On Procurement Processes, While Procuring Both Goods And Services For Health And Social Services. The Successful…
Added 5 days ago
UO
Research Profile Officer
University of Victoria
Victoria, BC
- Full-time
Reporting to the Manager, Research Profile, the Research Profile Officer (RPO) is responsible for planning and developing strategic communications initiatives to proactively convey UVic’s…
Added 5 days ago
H
Marketing Manager
HighlightTA
Remote, Canada
- $90,000 to $100,000 CAD / year
- Full-time
- Remote
Reports to: Chief Customer Officer, working closely with the CEO and VP Sales
Added 5 days ago
TH
Senior Project Manager, IT Infrastructure Readiness, Epic Connect THP/HH
Trillium Health Partners
ON · ON, Canada
- Full-time
Technical Alignment: THP Chief Technology and Security Officer and HH IT and security leadership
Added 5 days ago
TH
Associate Vice-President, Epic Connect THP/HH
Trillium Health Partners
ON · ON, Canada
- Full-time
Administrative Reporting: THP Executive Sponsor, EVP Performance & Planning and Chief Information & Analytics Officer
Added 5 days ago
P
Program and Fundraising Officer, Sarah’s Fund for Cedars Cancer Foundation / Responsable du programme et des activités de financement du Fonds de Sarah des Cèdres
Philanthropica
Montreal, QC
- Full-time
This Officer-level position will help boost the profile and revenues of Sarah’s Fund through fundraising initiatives, donor relations and stewardship, communications and marketing, and…

HighlightTA

Marketing Manager

Remote, Canada

Remote

$90,000 to $100,000 CAD / year · Full-time

Apply About employer

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Job details

Pay: $90,000 to $100,000 CAD / year
Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 20, 2026

Original job description

Every bite has a story. We need someone to tell ours.

Somewhere right now, a chicken breast is moving down a processing line at hundreds of feet per minute. Before it reaches a dinner plate, PPO’s technology has already checked it for foreign materials, measured it and judged its quality, in milliseconds. Most people never think about how their food gets from farm to fork. In this role you’ll think about it every day, and you’ll make other people care too.

We’re looking for a Marketing Manager who will be the voice and face of PPO, to our customers, to our industry and to our own team. If you love a good story, get curious about how things are made, and can’t resist trying the newest AI tool to see what it can do, keep reading.

Location: Remote, Ontario - with occasional visits to the Waterloo office.
Reports to: Chief Customer Officer, working closely with the CEO and VP Sales

About P&P Optica (PPO)

PPO combines advanced hardware, software and very large datasets to make the food we eat safer and better. Our inspection systems help food processors catch problems that the human eye, and older technologies, miss. To date, our systems have inspected more than 8 billion pounds of product in meat plants across Canada, the US, Europe and Australia. We’re scaling quickly, and proud to be part of Waterloo’s tech community. Our team is smart, diverse, respectful and caring, and there’s room to grow in every part of the company.

What you’ll own

This is a hands-on leadership role. You’ll set the direction, do a lot of the work yourself, and lead the people who help us turn attention into pipeline.

Tell PPO’s story

Shape how PPO talks about itself, alongside the CEO, Chief Customer Officer and VP Sales, and make sure that story shows up consistently everywhere we go to market.
Translate complex technology into stories that plant managers and executives actually want to hear: customer wins, the people behind the line, and the science of food quality.
Create and publish content that earns attention: website pages, blogs, case studies, videos, sales decks, brochures and social posts.
Own our social channels (LinkedIn, YouTube, X, Facebook, Google Business Profile), including producing short-form video.

Build the pipeline

Along with Sales Operations, manage our Business Development program, setting campaigns, targets, playbooks and cadences that turn marketing interest into qualified meetings for Sales.
Plan and run account-based and email campaigns to new and re-engaged leads, measure what works, and keep Salesforce clean and accurate.
Own search and digital performance, both organic (SEO) and paid (SEM), so we capture as much of the interested market as possible.
Partner with Sales on new markets, new food categories and new geographies.

Bring PPO to the industryBring PPO to the industry

Run our trade show and events program end to end, anchored by IPPE in Atlanta each January, including strategy, booth, logistics, on-site energy and post-show follow-up.
Plan and host customer webinars, plant tours, government visits and on-site events.
With the CEO and Chief Customer Officer, lead public relations and government relations, including press, agency partners, grant writing and outreach.

Experiment with AI, constantly

Treat generative AI as a core part of how marketing works at PPO, not a side project. Test new tools for content, research, personalization, analytics and BDR workflows.
Share what you learn with the wider team, and help other departments adopt what works.
Run small, fast experiments across every channel, and be honest about what fails.

Plan and measure

Build the annual marketing plan and budget alongside the Chief Customer Officer.
Report monthly on activity and outcomes, focused on pipeline and revenue impact, not just impressions.
Manage agencies, freelancers and suppliers, including our branded PPO gear.

What success looks like in your first year

First 90 days: You know our customers, products and story well enough to pitch PPO yourself. You’ve audited our channels and shared a plan.
6 months: The Business Development program runs on a clear playbook, and campaigns are producing measurable qualified meetings with demonstrated impact from the use of AI tools.
12 months: IPPE is our best show yet, marketing-sourced pipeline is growing, and AI is built into every aspect of the team’s daily workflow.

Who you are

We care as much about how you think as what you’ve done. The right person will feel at home in both lists below.

You’re probably someone who...

Loves a great story, and knows a good one when they hear it on a sales call or a plant floor.
Gets genuinely excited about food: where it comes from, how it’s made and how it gets to our plates.
Is curious about everything, asks “why?” a lot, and changes their mind when the evidence says so.
Tried a new AI tool this week just to see what it could do, and already has opinions about it.
Likes to experiment, measures the results and shares the lessons, good and bad.
Is comfortable in front of a room, a camera or a booth full of strangers.
Brings energy and optimism, and still sweats the details.
Builds trust easily with executives, customers, agencies and their own team.

What you bring

5 to 8+ years in marketing, ideally in B2B with a long, enterprise sales cycle.
A track record of building and delivering marketing plans in a fast-moving, entrepreneurial company.
Experience building or running a BDR or SDR program, or partnering closely with one.
Strong writing and content skills. We’ll ask for samples: blogs, web copy, social posts, scripts or campaigns.
Hands-on skill across digital marketing: SEO, SEM, email, marketing automation, social and analytics.
Experience planning and running large, complex trade shows.
Experience in public relations and government relations.
Hands-on use of tools such as Salesforce, Mailchimp or HubSpot, WordPress, Hootsuite, Leadfeeder and Wistia, plus generative AI tools in your daily work.
Excellent project management and organization, working both independently and as part of a team.

Bonus points for

Experience in the food, food processing, agriculture or industrial technology industries.
Experience marketing complex hardware or software products to technical buyers.
Video production or editing skills.
Grant writing experience.

Why you’ll love it here

Real impact. Your work helps put safer, better food on tables around the world, and you’ll see the results in customer wins.
Room to build. You’ll shape how marketing works at a scaling tech company, with the freedom to try new things.
Open culture. We run on openness and trust, and we celebrate what we share as well as our differences.
Work-life balance, really. Flex days on top of your vacation, and respect for your life outside work.
Health benefits. Competitive health, dental and vision coverage for you and your dependents.
Flexible work. This role is remote today. It may become hybrid in future, with some time at our Waterloo office.
Always learning. Courses, conferences and new experiences are encouraged and supported.
Community. Join our annual team charity fundraiser and be part of Waterloo’s tech hub.

How We Hire

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews.

This posting is for a current, open position within P&P Optica.

This opportunity is offered through HighlightTA, the on-demand talent team supporting P&P Optica's growth.

Connect with us and learn more:

P&P Optica on LinkedIn

HighlightTA on LinkedIn

Apply About employer

More about this job

Responsibilities

The Marketing Manager will lead the company's marketing strategy, including content creation, digital performance, and business development campaigns. They will also manage trade shows, public relations, and the integration of AI tools to drive pipeline growth and revenue.

Requirements

Candidates must have 5 to 8+ years of B2B marketing experience, preferably with enterprise sales cycles. Strong skills in digital marketing, content production, and experience with CRM tools like Salesforce are required.

Skills

Marketing strategy
Content creation
B2B marketing
Business development
Salesforce
SEO
SEM
Email marketing
Trade show management
Public relations
Generative AI
Project management
Data analysis
Lead generation
Copywriting
Video production

Benefits

Health benefits
Dental coverage
Vision coverage
Flex days
Vacation
Professional development support

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
B2B
Enterprise sales
Content marketing
SEO
SEM
Salesforce
HubSpot
Mailchimp
WordPress
Hootsuite
Leadfeeder
Wistia
Generative AI
Trade shows
Public relations
Government relations
Business development
Food processing
Industrial technology
Account-based marketing
Lead generation
Analytics
Project management
Video production
Grant writing

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