SEO Content Writer

About OSG

OSG is a national leader in workplace health and safety, delivering training, consulting, and software solutions that help organizations operate safer, smarter, and more effectively.

We partner with organizations across Canada to navigate complex regulatory environments, reduce risk, and build strong safety cultures that support both compliance and performance. Our approach combines practical expertise, modern learning solutions, and a deep understanding of workplace realities.

At OSG, we believe safety is not just about meeting requirements - it is about enabling people and businesses to thrive. Our team is driven by a shared commitment to quality, continuous improvement, and making a meaningful impact for our clients every day.

About the Role

As an SEO Content Writer, you'll play an important role in growing OSG's organic visibility and driving revenue through search engines, answer engines, and generative AI platforms. You'll research, write, optimize, and maintain engaging, search-focused content across OSG's blogs, product pages, and website, following assigned briefs and the OSG style guide. Working closely with the Senior Digital Marketing Strategist, you'll help bring content strategies to life while expanding the reach and visibility of OSG's content through social media.

Key Responsibilities

New SEO Content

• Researches assigned topics and keywords using Screaming Frog, Ahrefs, Semrush, or similar tools.

• Writes long-form and short-form blog posts, product pages, and product descriptions, for example, training course pages and course descriptions, from content briefs.

• Applies on-page SEO, AEO and GEO best practices to each piece before submitting it for review.

• Publishes approved content in WordPress on the content calendar schedule.

Existing Content Maintenance

• Audits existing blog and site pages and recommends which to update, consolidate, or remove.

• Rewrites and re-optimizes approved pages to current SEO best practices.

• Identifies and flags website pages that may require technical SEO improvements, escalating recommendations and issues to the Senior Digital Marketing Strategist.

Social Media

• Repurposes published content into social posts, then writes, schedules, and posts them once approved.

• Monitors and responds to routine social media comments, directing product, service, and sales inquiries to the Client Success team. Escalates complaints and negative feedback to the Director of Marketing or Senior Digital Marketing Strategist for review and approval before responding.

CMS and Creative Production

• Maintains and updates the content calendar to ensure content plans, timelines, and publishing schedules stay organized and up to date.

• Manages routine WordPress administration tasks, including content uploads, image resizing, banner updates, limited-time offer publishing, and digital asset tagging..

• Builds graphics in Canva for web and social content.

Team Support

• Books meetings, takes minutes, and completes research for the Director of Marketing and Senior Digital Marketing Strategist..

• Sources swag and branded clothing, helps organize events, and maintains vendor correspondence as assigned.

• Supports additional content production and execution as needed during periods of high team workload, based on priorities set by the Director of Marketing or Senior Digital Marketing Strategist.

Qualifications & Experience

Required

• 1–2 years of SEO experience, including relevant co-op placements, internships, or academic coursework.

• Working familiarity with SEO tools such as Screaming Frog, Ahrefs, or Semrush.

• Strong writing across long-form and short-form blog posts, product pages and descriptions, technical writing and social media.

• Working knowledge of current SEO best practices, including AEO and GEO.

Preferred

• Education in marketing, communications, or a related field.

• French language skills.

• Familiarity with health and safety, regulated industries, or the adult learning and education sector is a strong asset.

How We Hire

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews.

This posting is for a current, open position within OSG.

This opportunity is offered through HighlightTA, the on-demand talent team supporting OSG's growth.

Connect with us and learn more:

OSG on LinkedIn

HighlightTA on LinkedIn