Social Media Manager

About HipArray

HipArray Media is a Vancouver-based media and brand-building company. We launch and grow lifestyle and fashion brands in North America, with deep roots in Asia-Pacific markets and culture.

Our work sits where brand, content and community meet. We build brands with a point of view, then put them in front of the right audiences through creators, social and paid media.

The role

We are hiring a Social Media Manager to own the content, creator and social engine for the brands we build. This is a hands-on creative role first: you will shape how our brands look, sound and show up on Instagram and TikTok.

The core of the job is content and creators. You will develop ideas, produce and direct content, and build real working relationships with influencers who co-create with us. Paid social is part of the role, but a secondary one... you will support and optimize campaigns rather than run them as a specialist.

You will work closely with our founder and a small, senior team across Vancouver and Asia.

What you'll do

Content and creative (roughly 50%)

• Develop the content strategy and monthly calendar for each brand on Instagram and TikTok
• Concept, shoot, edit and publish short-form video, photography and carousels
• Direct shoots and freelance creatives, from brief to final asset
• Keep each brand's visual identity and voice consistent across every post
• Spot trends, formats and cultural moments early, and judge which ones fit the brand
• Manage community: comments, DMs and the accounts we engage with

Influencer and creator partnerships (roughly 35%)

• Identify, vet and recruit creators across fashion, streetwear and lifestyle
• Build briefs that give creators clear direction and room to bring their own style
• Co-create content with creators, from concept through to posting
• Run product seeding and gifting programs, and track what each one returns
• Negotiate rates, usage rights and deliverables
• Grow long-term relationships with a core group of creators, not one-off posts

Paid social (roughly 15%)

• Support Instagram (Meta) and TikTok ad campaigns: setup, creative testing and budgets
• Turn the best organic and creator content into paid assets, including Spark Ads and partnership ads
• Report on reach, engagement, follower growth and campaign results, and recommend what to change

What you bring

• 3 to 5 years in social media, content creation or creative roles, ideally at a brand or agency
• Experience with fashion, apparel, streetwear or lifestyle brands
• A portfolio of content you have made or directed, with results you can point to
• Hands-on experience running influencer and creator programs, including co-created content
• Strong production skills: shooting and editing short-form video on phone and in tools like CapCut, Premiere or Lightroom
• A sharp eye for design, styling and brand consistency
• Working knowledge of Meta Ads Manager and TikTok Ads Manager
• Comfort with analytics: you know what the numbers mean and act on them
• Fluent English, written and spoken
• Self-directed and organized; you can manage several brands and deadlines in a small team

Nice to have

• Basic Mandarin or Cantonese (not required)
• Familiarity with Asian fashion, sports or pop culture and the creators who shape it
• An existing network of creators in Vancouver or wider North America
• Experience launching a new brand or account from zero
• Experience with AI image and video tools as part of a creative workflow
• Photography or art direction background