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Product Marketing Manager
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The successful candidate will be required to work from our Toronto office 3 days per week

hireVouch

Performance Marketing Manager

Toronto, ON, Canada

Hybrid

Apply on hirevouch.catsone.com About employer

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Job details

Workplace: Hybrid
Posting language: English
Posted: Apr 8, 2026

Original job description

About the role
We're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week.

You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging - your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue.

This is an IC role - you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team.

What you'll own

Day-to-day management of Meta and Google Ads - campaign setup, bid strategy, budget pacing, creative rotation
App growth: Apple Search Ads, Google UAC, and ASO strategy - app store listing, keyword optimization, A/B testing
Creative testing framework: structured experiments across audiences, creatives, and copy - weekly velocity
Attribution and reporting - own our MMP setup (AppsFlyer/Adjust), CAC by channel, ROAS by segment
Landing page and App Store conversion optimization in collaboration with design
Transition from agency: audit existing accounts, own the handoff, hit the ground running

Who you are

3–6 years managing paid performance in-house - you've owned budgets and accounts directly, not just reported on them
Hands-on Meta and Google Ads experience - you know how to build and optimize campaigns, not just read dashboards
App growth experience: Apple Search Ads, UAC, or MMP attribution (AppsFlyer / Adjust / Branch)
Strong with data - you pull your own reports, spot anomalies early, and know what levers to pull
Hungry to step up - this may be your first Manager title and you're ready to own it
Fintech, financial services, or loyalty/rewards experience is a strong plus
Bonus: TikTok Ads experience as we explore the channel

Apply on hirevouch.catsone.com About employer

More about this job

Responsibilities

The Performance Marketing Manager will run paid ads on Meta and Google, grow the app through app store ads and listing optimization, and test creatives and audiences every week. They will also own attribution and reporting so the team knows what drives cost and revenue.

Requirements

Candidates need 3 to 6 years of hands-on in-house paid marketing with owned budgets. Meta and Google Ads experience and app growth or attribution skills (Apple Search Ads, UAC, AppsFlyer, Adjust or Branch) are required, with strong data skills. Fintech or loyalty experience is a plus.

Skills

Meta Ads Manager
Google Ads
Google App Campaigns (UAC)
Apple Search Ads
App Store Optimization (ASO)
AppsFlyer
Adjust
Branch
A/B testing
Creative testing
Bid strategy
Budget pacing
CAC analysis
ROAS analysis
Campaign reporting
Anomaly detection
Landing page conversion optimization
TikTok Ads
Data analysis
Keyword optimization
Audience targeting

Keywords

Performance Marketing
Paid Acquisition
Meta Ads
Facebook Ads
Google Ads
Google UAC
Apple Search Ads
ASO
App Store Optimization
AppsFlyer
Adjust
Branch
MMP
Attribution
CAC
ROAS
Creative Testing
A/B Testing
TikTok Ads
Fintech

Seniority

Mid level

Tools

Meta Ads Manager
Google Ads
Apple Search Ads
AppsFlyer
Adjust
Branch
TikTok Ads

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