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HiTeck Medical Instruments

Sales Manager

Mississauga, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 2, 2027
Posting language: English
Posted: Oct 4, 2026

Original job description

About HiTeck Medical Instruments

HiTeck is a Canadian dental instrument brand with four decades of manufacturing behind it, and we are hiring a Sales Manager to lead our sales reps and our dealer partners.

We design and sell dental hand instruments - scalers, curettes, endodontic and surgical instruments, and instrument cassettes - directly to dental offices across Canada, through dealers, and online. We are a growing company with ambitious plans.

The role

The Sales Manager grows HiTeck's sales in Canada through our sales reps and our dealers. This is a hands-on role: you will be expected to grow the sales of every rep and every dealer.

Reports to the Owner and CEO
Based in Mississauga, ON, with regular travel to clinics, dealers and trade shows
Leads the full team of sales reps (field and inside), plus future hires including a western Canada territory
Manages and grows our Canadian dental dealers
Works with operations, shipping and warehouse, and marketing
Full-time, permanent; existing vacancy

What you'll own

You own the Canadian sales number, delivered through two channels: our reps and our dealers.

Lead the sales team

Coach and hold accountable every sales rep on the team: weekly one-on-ones, ride-alongs, call reviews and a clear target for every rep.
Make sure every inbound lead is contacted within 48 hours.
Recruit, onboard and develop new sales reps, starting with a western Canada territory.

Grow our dealers

Own the relationship with each Canadian dealer: regular reviews, annual targets and a growth plan per dealer.
Train dealer sales reps on HiTeck products, and run joint visits and promotions with them.
Track every dealer's orders and sell-through, and act early when a dealer slows down.
Recruit new dealers where we have gaps in coverage, and keep dealer agreements current.
Keep reps and dealers working together, not against each other, with clear account and territory rules.

Grow our customers

Turn first-time buyers into repeat customers, and win back clinics that have gone quiet.
Grow average order size through kits, cassettes and full-set conversions.
Personally manage our largest accounts and multi-location groups (DSOs).

Plan and report

Build the annual sales plan and a monthly forecast by rep and by dealer.
Report weekly on revenue, pipeline, dealer sales and customer retention.
Protect margin: work within the pricing and discount bands set by the CEO.

What success looks like

Success is measured in revenue from reps and dealers, repeat customers and margin, not activity.

First 90 days

Ride with every rep, meet every dealer and our top 25 accounts.
Deliver a written 12-month sales plan with a target for every rep and every dealer.
Every inbound lead contacted within 48 hours, every week.
A first joint promotion or training session run with at least one dealer.

First 12 months

Canadian revenue on or ahead of the annual target.
Every dealer on a written target, with total dealer sales growing.
A measurable lift in repeat-order rate and average order value.
The western Canada rep hired and productive.

What you bring

We are looking for a proven sales leader who has grown a team's numbers and worked closely with distributors or dealers.

7+ years in B2B sales, including 3+ years managing a sales team (field and inside) with quota responsibility.
Experience managing dealers, distributors or channel partners: setting targets, training their reps and growing their sales.
A manager who still sells: comfortable in a clinic, on the phone and at a trade-show booth, and willing to carry key accounts personally.
Data-driven management: you manage by the numbers: pipeline, forecasts and margin.
Recruiting and coaching: you have hired, developed and, when needed, exited sales reps.
Post-secondary education in business or a related field, or equivalent experience.
Excellent written and spoken English.
Valid driver's licence and the ability to travel across Canada & USA.

Strong assets

Experience in dental, medical device or healthcare sales - with a dental distributor or manufacturer especially.
Existing relationships with Canadian dental dealers, dental offices or multi-location groups (DSOs).
Experience with trade shows (for example the ODA Annual Spring Meeting) and continuing-education (CE) course sponsorships.
An MBA or business degree.
French.

Compensation and benefits

Base salary of $95,000 to $115,000 a year, plus a performance bonus with a target of $30,000, paid on sales growth from our sales reps and dealers, customer retention and margin. Top performers can earn well above target.

Car allowance
Laptop, phone and the tools to do the job
Direct access to the owner and fast decisions

How to apply

Send your resume and a one-page note on a sales team or dealer network you grew - where it started, what you did, and the numbers it reached - to sales@hiteckmedical.com with the subject line "Sales Manager".

Apply About employer

More about this job

Responsibilities

Lead and grow Canadian sales through field and inside sales representatives and dealer partners, including coaching the team, managing dealer relationships, and developing key accounts. Own sales planning, forecasting, reporting, customer retention, and margin performance while coordinating with operations, shipping, warehouse, and marketing.

Requirements

Requires 7 or more years of B2B sales experience, including at least 3 years managing a quota-carrying field and inside sales team, plus experience growing dealer, distributor, or channel partner sales. Candidates should have strong coaching, recruiting, forecasting, and account-management skills, post-secondary education or equivalent experience, excellent English, a valid driver's licence, and the ability to travel across Canada and the United States.

Skills

Sales Leadership
B2B Sales
Sales Team Management
Dealer and Distributor Management
Channel Partner Development
Sales Coaching
Recruiting and Onboarding
Sales Forecasting
Pipeline Management
Revenue Growth
Customer Retention
Account Management
Negotiation
Margin Management
Trade Show Sales
Business Planning

Benefits

Performance Bonus
Car Allowance
Laptop
Phone

Visa sponsorship

Not detected in the job text

Keywords

Dental Instruments
Dental Hand Instruments
Dental Clinics
Medical Device Sales
Healthcare Sales
B2B Sales
Sales Management
Sales Representatives
Dealer Network
Distributors
Channel Partners
Territory Management
Sales Targets
Sales Forecasting
Pipeline Management
Revenue Growth
Customer Retention
Repeat Orders
Average Order Value
Margin Management
Account Management
Multi-Location Groups
Dental Service Organizations
Trade Shows
Continuing Education Sponsorships
Dealer Training
Joint Promotions
Sales Planning
Recruiting
Coaching

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