Marketing Specialist
- Vancouver, BC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- At least 2 years of experience in marketing, in depth knowledge of online marketing strategies and channels, familiar with social media marketing industry;
- Posting language
- English
- Posted
Original job description
Position: Marketing and Sales
Job Responsibilities
Hobot is looking for a Junior Influencer Marketing Specialist with marketing experience who is passionate about Hobot's products and eager to build meaningful partnerships with influencers, content creators and external partners to create inspiring content to promote the Hobot brand and products in North America.
Responsibilities
- working with the Marketing Manager to develop influencer marketing strategies and implement campaigns;
- Identify the best external partners, primarily social media influencers and content partners, based on different marketing needs, negotiate and manage contractual commitments, implement effective measurements to assess goal achievement, and build and maintain proactive relationships with external partners
- managing video and photo content provided by partners, from sourcing, approval, and distribution to storage in Hobot's content library;
- researching relevant industry experts, competitors, target audiences, and users in North America.
- coordinating with other teams and brand partners to publish Hobot's content and increase impact;
- Bachelor’s degree or above;
- At least 2 years of experience in marketing, in depth knowledge of online marketing strategies and channels, familiar with social media marketing industry;
- Ability to manage and build relationships with Hobot’s existing and prospective partners;
- Excellent interpersonal, communication and negotiation skills; Strong analytical skills, high business acumen, and self-driven;
- Successful candidates will demonstrate a high degree of tenacity;
- Experienced in influencer sponsorships, cross-team coordination and/or project management;
- Passionate about hospitality and service industry;
- Profound knowledge of North American social media and creative landscape.
Please send your resume to hr@hobotai.com and specify the position you are applying for and your contact information.
More about this job
Responsibilities
Develop and implement influencer marketing strategies and campaigns, identifying, negotiating with, and managing social media influencers and other external partners. Manage partner-provided photo and video content from sourcing and approval through distribution and storage, while researching North American audiences and coordinating content publication with internal teams and brand partners.
Requirements
Requires a bachelor's degree or higher and at least two years of marketing experience, including in-depth knowledge of online marketing strategies, channels, and social media marketing. Candidates should have strong relationship-building, communication, negotiation, analytical, and business skills; experience with influencer sponsorships, project management, or cross-team coordination is preferred.
Skills
- Influencer Marketing
- Marketing Strategy
- Campaign Management
- Social Media Marketing
- Partner Identification
- Contract Negotiation
- Relationship Management
- Content Management
- Market Research
- Cross-Team Coordination
- Project Management
- Analytical Skills
- Communication
- Interpersonal Skills
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Sales
- Creative & Media
Keywords
- Influencer Marketing
- Online Marketing
- Social Media Marketing
- Influencer Sponsorships
- Marketing Strategy
- Campaign Implementation
- External Partnerships
- Content Partners
- Contract Negotiation
- Performance Measurement
- Video Content
- Photo Content
- Content Approval
- Content Distribution
- Content Library
- Industry Research
- Competitor Research
- Audience Research
- North American Market
- Cross-Team Coordination
- Project Management
- Brand Partnerships
- Hospitality