Marketing Specialist

Job Posting – Full Time Marketing Specialist - Integrated Marketing (Vaughan)

LOCATION: 1-7941 Jane St, Concord, ON, L4K 4L6

WHO WE ARE

HockeyStickMan (HSM) is a fast-growing hockey equipment retailer and brand serving players across North America through our e-commerce business, retail locations, and growing lineup of HSM products. We're passionate about hockey, committed to helping players find the right equipment, and proud to offer a different kind of shopping experience built around value, expertise, and a genuine understanding of the game. We're a team of hockey people who know our customers, embrace new ideas, and aren't afraid to do things differently. As HSM continues to grow, we're investing in our brand, expanding how we connect with hockey players, and creating new opportunities to engage our community through products, partnerships, and compelling marketing. We're looking for a Marketing Specialist who shares that passion and wants to play an active role in our next stage of growth. This is an opportunity to help shape how HSM shows up across digital channels, bring creative campaigns to life, and connect with hockey players through marketing that is authentic, engaging, and delivers results.

THE ROLE

Reporting to the Marketing Manager, you'll help develop and execute integrated marketing campaigns across social media, email, website, digital advertising, and other relevant channels. Working collaboratively with the Marketing Manager, you'll translate business priorities, product launches, promotions, and seasonal opportunities into coordinated marketing plans. You'll take ownership of execution, channel coordination, creative production, and performance reporting. This is a strategic and hands-on role combining campaign planning, organic and paid social, content creation, and digital marketing. You'll contribute ideas, bring campaigns to life, and use performance insights to continually improve how HSM connects with customers and grows its business.

WHAT YOU'LL DO

Integrated Marketing & Campaigns

• Collaborate with the Marketing Manager to develop integrated campaigns aligned with business objectives, product launches, promotions, and seasonal priorities.

• Translate campaign concepts into actionable plans, including target audiences, messaging, channel selection, creative requirements, timelines, and success measures.

• Coordinate execution across social media, email, website, and digital advertising to ensure consistent messaging and a connected customer experience.

• Manage marketing calendars, timelines, and deliverables, taking ownership of campaigns from planning through execution and reporting. Social Media & Content Creation

• Develop and manage organic social content across Instagram, TikTok, YouTube, Facebook, and other relevant platforms.

• Create, film, edit, and publish engaging video, photography, graphics, and copy for social media, email, website, and digital campaigns.

• Be comfortable appearing on camera to demonstrate products, explain equipment, interview guests, and represent the HSM brand.

• Collaborate with the Marketing Manager on paid social campaigns, including creative development, campaign setup, performance monitoring, testing, and optimization.

• Identify relevant hockey trends, product releases, customer stories, and community opportunities to develop timely, engaging content.

• Work with the Partnerships Coordinator to develop content featuring athletes, influencers, teams, and community partners.

Digital Marketing & E-commerce

• Develop marketing emails supporting product launches, promotions, seasonal campaigns, and customer education.

• Create and maintain website content, product features, buying guides, blog posts, and other customer-facing marketing materials.

• Adapt messaging and creative across channels to support brand consistency, customer engagement, and campaign objectives.

• Identify opportunities to improve the customer journey across social media, email, and website touchpoints.

• Support digital advertising creative and other promotional initiatives that help drive traffic and sales.

Analytics & Optimization

• Monitor campaign and channel performance against defined objectives and KPIs.

• Evaluate relevant measures such as reach, engagement, click-through rates, website traffic, conversions, and sales.

• Prepare performance updates, identify opportunities for improvement, and recommend adjustments to creative, messaging, and channel execution.

• Apply campaign insights, customer data, and creative testing to improve future marketing effectiveness.

Collaboration & Team Support

• Support additional marketing, promotional, and business initiatives as required, adapting to evolving priorities and opportunities across the organization.

• Perform other related duties and responsibilities as assigned to support the marketing team and broader business objectives.

• Flexibility to work evenings and weekends as required to support marketing campaigns, promotional initiatives, events, and other business activities.

• Ability to adjust working hours when necessary to support HSM events, content capture, product launches, and time-sensitive marketing opportunities.

WHAT YOU BRING

• 2–5 years of experience in digital marketing, integrated marketing, campaign management, social media, or a related role.

• Experience contributing to and executing marketing campaigns across multiple channels.

• Strong understanding of organic social media, content planning, and platform-specific creative.

• Familiarity with paid social advertising, including campaign setup, creative testing, performance monitoring, and optimization.

• Hands-on content creation skills, including short-form video, filming, editing, photography, graphic design, or copywriting.

• Strong written and verbal communication skills, with the ability to adapt messaging across social, email, and web.

• Experience using marketing analytics to evaluate performance and identify opportunities for improvement.

• Understanding of e-commerce marketing and how digital activity contributes to traffic, conversion, and sales.

• Proficiency with Photoshop, Adobe Creative Suite, or comparable creative tools.

• Strong organizational skills, initiative, and the ability to manage multiple projects from planning through delivery.

• An active interest in hockey and familiarity with the equipment, players, brands, and trends shaping the sport. Nice to have: Experience with Shopify, Klaviyo, Sprout Social, Yotpo, Meta Ads Manager, Google Analytics, or other relevant marketing platforms.

WHAT YOU'LL GET

• $55,000–$70,000 annual salary, commensurate with experience.

• Benefits and opportunities for professional growth.

• The opportunity to contribute to a growing hockey brand with an established North American audience.

• A collaborative team with dedicated marketing leadership and meaningful ownership of campaigns and creative projects.

• Opportunities to work with hockey players, influencers, brands, and industry partners.

• Employee discounts and access to hockey equipment.

HOW TO APPLY

Email your resume, cover letter, and a portfolio showcasing relevant marketing campaigns and content to Matt Heeley, Marketing Manager, at matt@hockeystickman.com. We'd love to see examples that demonstrate both your creative skills and your ability to connect marketing activity to campaign objectives and results.