Marketing Automation Expert
- ON, Canada
- Ontario, Canada, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
We’re are looking for Marketing Automation Specialists who has an understanding of how marketing automation works and its use in evolving domains like paid media, social media and mobile. The specialist is also expected to monitor the flowcharts and troubleshoot when required as well as measure campaign performance and feed the information back to the campaign manager.
Primary Responsibilities
Participates and reviews together with the Campaign Manager the Campaign Logic Maps and makes sure underlying technical requirements needed Designs and creates end-to-end campaigns in marketing automation tool, based on the information provided in the Campaign logic map, including:
Primary Responsibilities
Participates and reviews together with the Campaign Manager the Campaign Logic Maps and makes sure underlying technical requirements needed Designs and creates end-to-end campaigns in marketing automation tool, based on the information provided in the Campaign logic map, including:
- Audience selection
- Digital response routing to sellers and agencies
- Schedule or send campaign communication
- Adjustment, optimization and testing of flowcharts according to campaign needs
- Working knowledge of obtaining quick counts from the platform to pull basic data to meet business requirements
- Optimize code or campaign performance;
- Meet and exceed quality and delivery expectations within a fast paced campaign production environment
More about this job
Responsibilities
Collaborate with the Campaign Manager to review campaign logic maps and translate them into end-to-end campaigns in a marketing automation platform. Monitor, troubleshoot, test, and optimize campaign flows, route digital responses, retrieve basic campaign data, and report performance information to the Campaign Manager.
Requirements
The role calls for an understanding of marketing automation and its applications in paid media, social media, and mobile. Candidates should be able to build and optimize campaigns, monitor and troubleshoot flowcharts, obtain basic platform data, and meet quality and delivery expectations in a fast-paced environment.
Skills
- Marketing Automation
- Campaign Logic Mapping
- Campaign Design
- Audience Selection
- Digital Response Routing
- Campaign Scheduling
- Flowchart Monitoring
- Troubleshooting
- Campaign Optimization
- Campaign Testing
- Data Retrieval
- Code Optimization
- Quality Assurance
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Technology
Keywords
- Marketing Automation
- Paid Media
- Social Media
- Mobile Marketing
- Campaign Manager
- Campaign Logic Maps
- End-to-End Campaigns
- Audience Selection
- Digital Response Routing
- Sellers
- Agencies
- Campaign Scheduling
- Campaign Communications
- Flowcharts
- Campaign Optimization
- Campaign Testing
- Platform Data
- Campaign Performance
- Code Optimization
- Quality Assurance
- Campaign Production