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HomeEquity Bank

Marketing Associate

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 22, 2026

Original job description

WHO WE ARE

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.

OUR VALUES, OUR PASSION

At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

Customer-Focused. Passionate Advocates
Courage to Act. Do the Right Thing
One Team. One Vision
Think Long-Term. Ever-Evolving
Be Exceptional. Inspire Greatness

POSITION SUMMARY

The Marketing Associate role will work closely with the B2B Marketing team and contribute to the development of Marketing programs, campaigns and initiatives, and execute the deliverables that will achieve them.

MAJOR ELEMENTS OF THE ROLE

Marketing Strategy & Program Management

Works with the Marketing Manager to conceptualize, develop, and implement marketing campaigns through existing channels and by identifying new ones
Work closely with the internal team members and external partners for day-by-day activities (content creation, campaign setup and optimization, a/b test, monitoring).
Assesses and analyzes campaigns and coordinates efforts across online and offline channels to optimize investments
Writes, proofreads and edits content for various marketing activities including our website, email campaigns, and social media presence
Collaborates and partners with Marketing and Sales team members to ensure the partner experience is optimized in campaign execution and fulfillment
Helps manage existing partnerships and assists in the development of new strategies to support growth, including the execution of events, webinars, and other educational programs that help build awareness
Development of workback schedules, leadership updates, and maintenance of content calendar

Reporting, Analysis & Budget Support

Ensures frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
Tracks key business metrics and contributes to reporting on marketing initiatives and results
Works with the Manager to update budget notes and forecasting
Assists with the processing of invoices and vendor follow-up as required

SKILLS AND EXPERIENCE REQUIRED

Qualifications

2-4 years of previous related experience in marketing, in the financial services sector (preferred)
University Degree or College Diploma in marketing or related field
Experience in content development, copywriting, basic design and project management
Experience with Salesforce.com an asset
Experience with basic data analytics and reporting through Google Analytics
Proficient with Word, PowerPoint, Excel, Foxit, Canva

Attributes:

Critical thinking skills and results-driven performer
Meticulous attention to detail and organizational skills
Demonstrated oral and written communication and presentation skills
Resourceful, self-driven character including innate curiosity, desire to learn, achievement orientation, and strong desire to continuously improve the status quo
Ability to collaborate with multiple stakeholders internally and externally, up to senior management level
Excellent time management skills, and effectively manages and prioritizes workload under tight deadlines
Passionate about serving and empowering the 55 and better population and focused on ensuring a customer-centric approach

WORKING CONDITIONS UNIQUE TO JOB

Hybrid working environment, with three days per week required in the office

WHY WORK AT HOMEEQUITY BANK?

Great Environment

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture – With People at the Centre

We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.

Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.

Celebrating Great Work and People

We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.

From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks (for eligible employees)

HomeEquity Bank offers a competitive total rewards package that includes:
Extended health and dental benefits
Employee & Family Assistance Program
Employer-Matched Group Retirement Savings Plan
Employee Share Investment Plan
Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
Employee corporate discount for GoodLife Fitness

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Please note that our successful candidate is required to complete a background check.

Stay in the Know

Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:

LinkedIn
Youtube
Facebook
Twitter
Instagram
Chip.ca

Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.

Apply About employer

More about this job

Responsibilities

The Marketing Associate will conceptualize, develop, and implement marketing campaigns while collaborating with internal teams and external partners. They are also responsible for monitoring campaign performance, analyzing data, and managing content calendars to optimize marketing investments.

Requirements

Candidates should have 2-4 years of marketing experience, preferably in the financial services sector, and hold a university degree or college diploma. Proficiency in content development, project management, and basic data analytics tools like Google Analytics is required.

Skills

Marketing strategy
Campaign management
Content development
Copywriting
Project management
Data analytics
Reporting
Salesforce
Google Analytics
Microsoft Word
PowerPoint
Excel
Canva
Critical thinking
Communication skills
Time management

Benefits

Extended health and dental benefits
Employee & Family Assistance Program
Employee Share Investment Plan
Wellness account
Virtual self-care programs
Extended mental health benefits
Employee corporate discount for GoodLife Fitness
Educational Assistance Program
Volunteer day off

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Financial Services
Campaign Management
Content Creation
Copywriting
Project Management
Salesforce
Google Analytics
Data Analysis
Budgeting
Forecasting
Webinars
Events
B2B Marketing
Lead Generation
Customer-Centric
Microsoft Office
Canva
Foxit
Reporting
Strategic Planning
Market Research
Brand Awareness
Stakeholder Management
Performance Tracking

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