The primary purpose of the Lead, Brand & Product Communications – Auto role is to develop and execute strategic external communications programs that support Honda and Acura vehicle brands, products, technologies and corporate priorities. The role leads media relations, press fleet management, product launch communications, influencer engagement, issues management and agency oversight to strengthen brand reputation, generate positive media coverage and support business objectives. Success is measured through media performance, brand reputation metrics, launch results and effective management of product-related communications issues.
RESPONSIBILITIES
QUALIFICATIONS
Product communications planning and execution, Media relations and journalist engagement, vehicle launch planning and event execution, issues management and crisis communications support, agency management and vendor oversight, influencing cross-functional stakeholders without direct authority, and automotive industry experience preferred. Social media experience and fluency in English and French also an asset.
Excellent written and verbal communications skills, strong presentation and storytelling abilities, media relations expertise, strategic communications planning, project management and workback development, issues management and crisis response capability, budget management and reporting, strong interpersonal and relationship management skills, high attention to detail, ability to manage multiple concurrent priorities in a fast-paced environment.
Develop, establish and maintain good working relationship with Honda North America suppliers, partners, consultants, stakeholders and other network contacts
HIRING PRACTICES
The salary range for this position is $ 100,000- $112,516 CAD annually. Individual salaries within this range are determined by a variety of job-related factors, including education, experience, knowledge, and skill set.
This is an on-site with occasional work-from-home position that requires employees to work on-site four days per week with the opportunity to work-from-home one day per week (with a dedicated workspace at the assigned company office).
This posting is for an existing vacancy that Honda Canada Inc. is actively seeking to fill.
Honda Canada Inc. does not use artificial intelligence (AI) in its recruitment or candidate selection processes.
Honda Canada Inc. is committed to providing accommodations during the recruitment process for applicants with disabilities, upon request. Accommodations will take into account the applicant’s accessibility needs. If you require accommodation at any time during the recruitment process, please email Human Resources at [email protected] or call (905) 888-4331.
