Content Marketer
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- Proven Experience: 5+ years of experience in content strategy and copywriting, ideally within B2B SaaS, fintech, or payment platforms.
- Posting language
- English
- Posted
Original job description
The Role
We are looking for a sharp, creative Content Marketer who brings equal parts high-level strategic thinking and hands-on execution to join our team. You know how to take complex concepts (payment and tech) and translate them into compelling stories that resonate with real people. You’ll own the lifecycle of our content - building on what’s already working, experimenting with fresh out-of-the-box concepts, and amplifying our brand across the entire prospect journey to drive real pipeline momentum. In a world saturated with generic AI-generated noise, this role is critical to ensuring HONK stands out. You will infuse our brand with authenticity and sharp human narrative, delivering high-impact content that connects with our audience.
What You’ll Do
We are looking for a sharp, creative Content Marketer who brings equal parts high-level strategic thinking and hands-on execution to join our team. You know how to take complex concepts (payment and tech) and translate them into compelling stories that resonate with real people. You’ll own the lifecycle of our content - building on what’s already working, experimenting with fresh out-of-the-box concepts, and amplifying our brand across the entire prospect journey to drive real pipeline momentum. In a world saturated with generic AI-generated noise, this role is critical to ensuring HONK stands out. You will infuse our brand with authenticity and sharp human narrative, delivering high-impact content that connects with our audience.
What You’ll Do
- Build & Execute Strategy: Translate HONK’s business goals into a high-impact content strategy that builds brand authority and guides prospects seamlessly through every stage of the funnel.
- Master Storytelling: Craft narratives that stand out in the fintech and payment space. You’ll find the human angle in tech and deliver copy that engages our audiences.
- Create, Distribute, & Amplify: Produce high-converting assets across multiple touchpoints - including deep-dive articles, case studies, product collateral, conference materials, campaigns, and thought leadership pieces.
- Collaborate for LLM & Search Dominance: Partner closely with our external SEO/SEM agency to develop search-optimized content that ranks high on traditional search engines and establishes HONK as a primary authority in LLM-driven discovery.
- Cross-Functional Partner: Work closely with product, sales, and design teams to pull out insights, uncover product stories, and ensure brand voice consistency everywhere.
- Iterate & Scale: Continuously analyze content performance metrics. Uncover what clicks, double down on winning frameworks, knowing when to pivot, and continually pitch fresh, unconventional ideas. What You’ll Need to Succeed
- Proven Experience: 5+ years of experience in content strategy and copywriting, ideally within B2B SaaS, fintech, or payment platforms. You’ve done this before and have a portfolio of work to prove it.
- Blank-Canvas Mindset: You excel at turning ambiguity into action. You've built content engines from the ground up before and are comfortable setting the strategy, standards, and workflow when there’s no playbook in place.
- Audience Nuance: An uncanny ability to break down distinct buyer personas, understand their pain points, and adjust tone and messaging accordingly.
- Execution Power: You think strategically, but you love putting pen to paper. You can turn around polished, publication-ready copy efficiently.
- Creative Grit: You dislike cliches and cookie-cutter jargon and buzzwords. You enjoy testing new angles, media, and formats that grab attention and stand out amongst the AI slop.
More about this job
Responsibilities
Develop and execute a content strategy that builds brand authority and supports prospects throughout the sales funnel, creating stories and assets across articles, case studies, product collateral, campaigns, and thought leadership. Collaborate with internal teams and an external SEO/SEM agency to strengthen search and LLM discovery, analyze performance, and refine content approaches.
Requirements
Requires 5+ years of content strategy and copywriting experience, ideally in B2B SaaS, fintech, or payments, with a portfolio demonstrating prior work. Candidates should be able to build content programs from the ground up, adapt messaging to distinct buyer personas, produce polished copy efficiently, and develop original creative approaches.
Skills
- Content Strategy
- Copywriting
- Storytelling
- Content Creation
- Content Distribution
- Search Engine Optimization
- Search Engine Marketing
- Audience Segmentation
- Buyer Persona Analysis
- Brand Voice Development
- Performance Analytics
- Cross-Functional Collaboration
- B2B Marketing
- Fintech Marketing
- Campaign Development
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
Keywords
- Content Marketing
- Content Strategy
- Copywriting
- B2B SaaS
- Fintech
- Payment Platforms
- Brand Authority
- Sales Funnel
- Storytelling
- Case Studies
- Product Collateral
- Thought Leadership
- SEO
- SEM
- Search Optimization
- LLM-Driven Discovery
- Buyer Personas
- Audience Pain Points
- Brand Voice
- Content Performance Metrics
- Content Engine
- Campaigns
- Conference Materials
- Product Marketing
- Cross-Functional Collaboration