Social Media Manager

House of Knives is a privately owned business established in 1979, known for its broad selection of high-quality knives and related tools. The company differentiates itself through exceptional customer service and deep product knowledge, serving customers across 14 stores in British Columbia and Alberta. With plans to expand through new channels, House of Knives offers opportunities to contribute to a growing and evolving retail brand. The company’s vision is to improve the quality of life of everyone it engages with through education and innovation. Its goal is to connect customers with functional, well-made tools and teach them how to use and maintain them effectively.

The Social Media Manager is a full-time hybrid role based in Burnaby, BC, with a mix of in-office work, offsite photoshoots, and work-from-home flexibility. This role is responsible for planning, creating, and publishing engaging content across social media platforms to build brand awareness and drive traffic to both retail stores and online channels. Day-to-day tasks include managing social media calendars, writing and editing posts, creating or coordinating visual content, monitoring comments and messages, growing and managing our influencer network, and engaging with the online community in a brand-appropriate manner. The Social Media Manager will analyze performance metrics, prepare regular reports, and adjust strategies based on insights and trends. The role also involves collaborating with marketing, retail, and e-commerce teams to support campaigns, promotions, and educational content aligned with House of Knives’ vision and goals.

Qualifications

• Strong social media management skills, including experience with platforms such as Instagram, Facebook, TikTok, and YouTube.
• Content creation skills, including copywriting, basic graphic design, and familiarity with photo/video tools or apps.
• Marketing and branding skills, including understanding of digital marketing, audience engagement, and campaign support.
• Analytics skills, including the ability to track metrics, interpret data, and make data-informed recommendations.
• Excellent written and verbal communication skills with attention to detail and consistent brand voice.
• Ability to work collaboratively with cross-functional teams and operate independently in a hybrid work environment.
• Strong organizational and time management skills to handle multiple projects and deadlines.
• Previous experience in retail, e-commerce, or consumer products is an asset; interest in kitchen tools, knives, or related products is beneficial.
• Post-secondary education in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Experience with Paid Ads Management (Google, Meta, Reddit, Tik Tok, Amazon) is beneficial.

The base salary for this position ranges from $60,100 - $75,300 per annum. Actual salary offered will be based on education, experience, skills, and qualifications as they relate to the role.