Social Media Manager

Social Media Manager

Vancouver / Lower Mainland, BC | Part-time / Contract | Hybrid | Reports to Founder & CEO

House of Yee makes premium gluten-free frozen dumplings using real ingredients. The brand grew from local farmers markets and now sells through major and independent grocery retailers, online, and at markets, festivals and community events across British Columbia.

The Role

We are looking for a hands-on Social Media Manager who can own the function end to end. This is not a strategy-only or posting-only role. You will turn real House of Yee activity into strong, consistent content, publish it, learn from the data and improve the work without requiring heavy day-to-day management.

What You Will Own

• Content creation: Shoot original photo and short-form video content in the kitchen, at markets and events, in-store, with retail partners and around the founder story.

• Editing: Edit to a polished, fast-moving, on-brand standard with strong hooks, pacing, framing, text, audio, cover images and calls to action.

• Publishing: Build and manage the content calendar across Instagram, TikTok and Facebook, including captions, scheduling, stories and cadence.

• Community: Respond to comments and DMs appropriately and build relationships with customers, creators, retail partners and collaborators.

• Performance: Review results weekly and use the data to improve the next round of content. Understand reach, views, watch time/retention, completion, saves, shares, engagement, profile activity, follower growth and relevant conversion signals.

• Testing: Run deliberate content experiments with a clear hypothesis: what are we testing, who are we trying to reach, why, and what did we learn?

• Reporting: Provide a concise monthly review covering what worked, what did not, what changed and what you recommend testing next.

• Asset management: Work from and continuously improve House of Yee's company-owned content library. Raw footage, edits, graphics and working files must remain organized and accessible in company-controlled folders.

• AI and tools: Use AI and modern content tools to accelerate research, ideation, repurposing, editing, reporting and workflow. Be able to find and connect the right tools rather than relying on one platform for every task.

What Good Looks Like

Content consistently meets or beats House of Yee's historical benchmarks.

The account becomes more consistent, organized and intentional over time.

Creative decisions are supported by audience insight, performance data or a clear test, not simply because a format is trending.

Content helps move people toward useful actions: discovering the brand, finding a retailer, visiting an event, joining the email list or purchasing online.

One shoot or event creates multiple usable pieces of content rather than one isolated post

You can explain your work clearly, receive direct feedback professionally and adjust quickly.

The function requires less management over time, not more.

What We Are Looking For

A demonstrated track record of growing and improving social media for a brand.

Strong hands-on shooting and editing skills using CapCut, Adobe, Canva or equivalent tools.

Strong understanding of Instagram and TikTok analytics and the ability to translate data into better content.

CPG experience strongly preferred, especially food and beverage, grocery or retail.

Good creative judgment: hooks, pacing, storytelling, food presentation, audience fit and retention.

Commercial judgment: before recommending a new shoot, software, creator partnership or ad spend, explain the business reason and what existing assets have already been considered.

Self-directed, organized and reliable with deadlines, approvals and file management.

Comfortable in a small, fast-moving company where real-world activity creates the content calendar.

Available for occasional weekend markets, events, retail visits and on-site shoots in the Lower Mainland.

How to Apply

Send the following to christine@houseofyee.ca with the subject line “Social Media Manager – [Your Name]”:

Your resume.

A portfolio of content you personally created and edited.

For 2–3 examples, the actual performance results and a short explanation of the objective, what happened and what you learned.

A brief note on how you would approach the first 90 days of House of Yee's social channels.

Finalist Process

Finalists may be asked to walk through real analytics from prior work and complete a short paid practical exercise using existing House of Yee assets. This lets us evaluate creative judgment, technical execution, strategic thinking and ability to work with feedback before entering into an engagement.

House of Yee Fine Foods | Social Media Manager