Creative Strategist

HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast and we're growing faster.

About the Role

We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production. You will own the full upstream strategy behind our paid ads, turning conversion insights into sharp briefs for our design and motion team.

You are a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction.

What You'll Do

• Creative Strategy & Ideation: Own the creative roadmap for paid social across Meta, TikTok, and YouTube, introducing a steady pipeline of fresh angles and hooks every week.

• Trend & Format Tracking: Monitor emerging social media formats, trending organic hooks, and ad platform updates to continuously inform and refresh our creative direction.

• Psychology-Driven Copywriting: Write the actual ad copy, video scripts, and text overlays grounded in clear customer frameworks, awareness stages, pain points, and core motivations.

• Data-to-Brief Translation: Analyze platform metrics like hook rates, hold rates, CTR, and CPA to diagnose exactly where an ad is failing, translating those insights into clear briefs for our design team.

• UGC & Talent Management: Source, brief, and manage native content creators, ensuring they deliver authentic, platform-first videos that hit our strategic goals.

• Sprint Testing Frameworks: Build and run structured weekly creative testing sprints to validate specific hypotheses across different formats, hooks, and visual variations.

The Systems You'll Build & Own

• The Content Backlog: Keep a rolling backlog of 3+ weeks of net-new concepts brief-ready at all times so production never stalls.

• The Creative Playbook: Document winning formulas, hooks, and visual styles by persona so our performance learnings compound over time, ensuring we never start from zero.

• The Creator Database: Maintain our UGC creator pipeline as the single source of truth for talent, rates, briefs, and historical performance.

What You'll Bring

• Performance Creative Experience: 2+ years of hands-on experience driving measurable paid acquisition growth, ideally within B2B SaaS, tech, or the fitness ecosystem.

• Direct Response Copywriting: Exceptional writing skills with a proven ability to write hooks and angles that halt a user's scroll and compel them to click.

• Analytical Fluency: Deep comfort reading paid media data to evaluate creative effectiveness and instantly inform the next round of testing concepts.

• Premium Briefing Habits: A track record of writing clear, visual briefs that a motion designer or video editor can execute flawlessly with minimal back-and-forth communication.

• AI Tool Integration: Active enthusiasm for using modern AI tools to accelerate your research, generate copy variations, and speed up creative ideation workflows.

Bonus Points

• You have a deep personal passion for fitness, athletics, or health optimization.

• Experience using creative tracking and intelligence platforms like Motion App or Foreplay.