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Iceberg Finance Group

Sales Director

Toronto, ON, M4W 1B9, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Experience: Minimum 5 years of progressive sales experience including 2 years in a leadership role.
Posting language: English
Posted: Oct 26, 2026

Original job description

Reports to: VP, Business Development & Marketing Direct Reports: National Business Development Manager (BDM) Team Travel: Regular travel across Canada

Lead the Team. Own the Results. Drive Growth.

At iFinance, we're looking for a results-driven sales leader who thrives on accountability, performance, and continuous improvement.

As our Sales Director, you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This is not a role for someone who is satisfied maintaining relationships and protecting the status quo. We're looking for a leader who can analyze performance, make difficult decisions when necessary, coach teams to higher levels of achievement, and build a culture where results matter.

You'll have the opportunity to shape the structure of the sales organization, influence company strategy, and play a critical role in the growth of one of Canada's leading consumer lending organizations.

What You'll Be Responsible For

Driving Sales Performance

Lead, coach, and develop a national team of Business Development Managers.
Establish clear sales targets aligned with company revenue and growth objectives.
Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions.
Hold team members accountable for achieving sales, partner acquisition, and activity targets.
Identify performance gaps quickly and implement corrective action plans.
Recognize and develop top performers while addressing underperformance decisively.
Build a high-performance culture focused on execution, accountability, and continuous improvement.

Building & Optimizing the Sales Organization

Evaluate territory alignment, partner portfolios, and sales coverage models.
Redesign territories and team structures when business conditions require it.
Assess field versus inside sales coverage and optimize resource allocation.
Partner with Human Resources to recruit, interview, and onboard high-performing BDMs.
Develop succession plans and future sales leaders within the organization.
Ensure new hires ramp up quickly and successfully.

Leveraging Data & Analytics

Own the national sales dashboard and performance reporting process.
Track and analyze key performance indicators by:
- Individual BDM
- Territory
- Product line
- Partner segment
- Industry vertical
Translate data into actionable strategies and recommendations.
Develop accurate sales forecasts and provide variance analysis to senior leadership.
Drive CRM adoption, reporting accuracy, and sales process discipline.
Partner with IT and Marketing to improve reporting automation and business intelligence.

Growing Strategic Partnerships

Drive acquisition of new provider partners and expand existing relationships.
Reactivate dormant accounts and uncover new growth opportunities.
Conduct field visits, joint sales calls, and coaching sessions with BDMs.
Support key partner negotiations, escalations, and strategic growth initiatives.
Ensure consistent execution of sales strategies across all regions.

Cross-Functional Leadership

Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools.
Work closely with Credit, Operations, and Client Relations teams to improve the partner experience.
Provide market intelligence on competitors, industry trends, and customer needs.
Ensure all sales activities comply with applicable regulations and company policies.

What You Bring

Required Qualifications

Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.
Minimum 5 years of progressive sales experience including 2 years in a leadership role.
Proven experience managing a geographically dispersed sales team.
Demonstrated success achieving aggressive revenue and growth targets.
Strong experience with sales forecasting, pipeline management, and KPI-driven performance management.
Experience coaching, mentoring, and developing sales professionals.
Proven track record of managing underperformance and driving accountability.
Advanced proficiency with CRM platforms and sales reporting tools.
Valid driver's license and ability to travel regularly across Canada.

Preferred Experience

Experience within consumer lending, automotive finance, financial services, banking, or a related industry.
Experience leading organizational redesigns, territory restructuring, or sales transformation initiatives.
Background working in a high-growth, performance-driven environment.
Experience presenting sales results and strategic recommendations to executive leadership teams.

Bilingualism (English/French) is considered a strong asset, particularly for supporting partners and business development activities across Canada.

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More about this job

Responsibilities

The Sales Director will lead and coach a national team of Business Development Managers to drive revenue growth and partner acquisition. They are responsible for optimizing sales structures, leveraging data analytics for performance reporting, and fostering a high-performance culture.

Requirements

Candidates must hold a bachelor's degree and have at least 5 years of sales experience, including 2 years in a leadership role. Proficiency in CRM platforms, sales forecasting, and managing geographically dispersed teams is required.

Skills

Sales leadership
Business development
Team management
Strategic planning
Performance management
Sales forecasting
Pipeline management
Data analysis
CRM proficiency
Coaching
Mentoring
Accountability
Revenue growth
Partner acquisition
Market intelligence

Visa sponsorship

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Keywords

Sales Director
Business Development
National Sales Team
Revenue Growth
Partner Acquisition
Sales Excellence
Performance Management
CRM
Sales Dashboard
KPIs
Sales Forecasting
Pipeline Management
Consumer Lending
Automotive Finance
Financial Services
Banking
Strategic Growth
Market Intelligence
Sales Enablement
Territory Management
Coaching
Leadership
Accountability
Data Analytics
Business Intelligence
Succession Planning
Field Sales
Inside Sales
Reporting Automation
Strategic Partnerships

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