Sales Manager

Our client, an established premium meat producer and distributor, is seeking an experienced Sales Manager to lead its sales function and support continued growth across Canada and select North American markets.

This role is well suited to a sales leader with strong experience in the beef industry, a solid understanding of customer relationships and market dynamics, and a proven ability to lead teams while managing significant sales volumes.

You’ll work closely with senior leadership and internal teams to support sales growth, customer retention, pricing, forecasting, and new business development.

Key Responsibilities

• Lead the day-to-day activities of the Sales Department.
• Develop and execute sales strategies to support revenue, margin, and market growth.
• Build and maintain strong relationships with key customers across retail, foodservice, wholesale, and distribution channels.
• Identify and develop new business opportunities through customer outreach, networking, referrals, and industry events.
• Manage key customer negotiations, quotations, pricing recommendations, and proposals.
• Monitor beef market conditions, commodity trends, competitive pricing, customer demand, and margin expectations.
• Lead, coach, and develop the sales and customer-facing team.
• Provide guidance and support to independent sales representatives.
• Work closely with Production Scheduling to ensure customer commitments align with production capacity and delivery timelines.
• Collaborate with Marketing on promotions, customer communications, and sales initiatives.
• Monitor customer satisfaction and support the timely resolution of issues or concerns.
• Assist senior leadership with sales forecasts, budgets, revenue targets, and departmental KPIs.
• Track performance across sales revenue, gross margin, customer retention, new business, forecast accuracy, and quotation conversion.
• Analyze sales trends and market activity to identify opportunities for continued growth.
• Represent the company at customer meetings, trade shows, networking events, and other industry functions as required.

What We’re Looking For

• 8–10+ years of progressive B2B sales experience within the beef industry.
• Strong knowledge of the Canadian and/or North American beef market.
• Experience managing or generating approximately $50 million+ in annual sales volume.
• Established relationships within retail, foodservice, wholesale, and/or distribution channels.
• 3–5+ years of sales leadership experience.
• Proven experience developing new business and managing key customer relationships.
• Strong knowledge of pricing, margins, forecasting, and commercial negotiations.
• Excellent communication, negotiation, and relationship-building skills.
• Strong commercial judgment and ability to work effectively across multiple departments.
• Proficiency with Microsoft Office and CRM systems.
• Bachelor’s degree in Business, Sales, Marketing, or a related field is considered an asset.
• Valid driver’s licence and ability to travel as required.

What You Can Expect

This is an opportunity to take on a key sales leadership role within an established organization, work closely with senior leadership, develop major customer relationships, and contribute directly to the company’s continued growth.

The successful candidate will have the opportunity to lead a commercial team, strengthen existing accounts, develop new business, and help shape the organization’s sales strategy across the Canadian and North American markets.