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ifinance Canada

Sales Director

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 25, 2026
Experience: Minimum 5 years of progressive sales experience including 2 years in a leadership role.
Posting language: English
Posted: Oct 26, 2026

Original job description

Reports to: VP, Business Development & Marketing

Direct Reports: National Business Development Manager (BDM) Team

Travel: Regular travel across Canada

Lead the Team. Own the Results. Drive Growth.

At iFinance, we're looking for a results-driven sales leader who thrives on accountability, performance, and continuous improvement.

As our Sales Director, you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This is not a role for someone who is satisfied maintaining relationships and protecting the status quo. We're looking for a leader who can analyze performance, make difficult decisions when necessary, coach teams to higher levels of achievement, and build a culture where results matter.

You'll have the opportunity to shape the structure of the sales organization, influence company strategy, and play a critical role in the growth of one of Canada's leading consumer lending organizations.

What You'll Be Responsible For

Driving Sales Performance

Lead, coach, and develop a national team of Business Development Managers.
Establish clear sales targets aligned with company revenue and growth objectives.
Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions.
Hold team members accountable for achieving sales, partner acquisition, and activity targets.
Identify performance gaps quickly and implement corrective action plans.
Recognize and develop top performers while addressing underperformance decisively.
Build a high-performance culture focused on execution, accountability, and continuous improvement.

Building & Optimizing the Sales Organization

Evaluate territory alignment, partner portfolios, and sales coverage models.
Redesign territories and team structures when business conditions require it.
Assess field versus inside sales coverage and optimize resource allocation.
Partner with Human Resources to recruit, interview, and onboard high-performing BDMs.
Develop succession plans and future sales leaders within the organization.
Ensure new hires ramp up quickly and successfully.

Leveraging Data & Analytics

Own the national sales dashboard and performance reporting process.
Track and analyze key performance indicators by:
Individual BDM
Territory
Product line
Partner segment
Industry vertical
Translate data into actionable strategies and recommendations.
Develop accurate sales forecasts and provide variance analysis to senior leadership.
Drive CRM adoption, reporting accuracy, and sales process discipline.
Partner with IT and Marketing to improve reporting automation and business intelligence.

Growing Strategic Partnerships

Drive acquisition of new provider partners and expand existing relationships.
Reactivate dormant accounts and uncover new growth opportunities.
Conduct field visits, joint sales calls, and coaching sessions with BDMs.
Traveling 25% of the time across the country or regionally.
Support key partner negotiations, escalations, and strategic growth initiatives.
Ensure consistent execution of sales strategies across all regions.

Cross-Functional Leadership

Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools.
Work closely with Credit, Operations, and Client Relations teams to improve the partner experience.
Provide market intelligence on competitors, industry trends, and customer needs.
Ensure all sales activities comply with applicable regulations and company policies.

What You Bring

Required Qualifications

Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.
Minimum 5 years of progressive sales experience including 2 years in a leadership role.
Proven experience managing a geographically dispersed sales team.
Demonstrated success achieving aggressive revenue and growth targets.
Strong experience with sales forecasting, pipeline management, and KPI-driven performance management.
Experience coaching, mentoring, and developing sales professionals.
Proven track record of managing underperformance and driving accountability.
Advanced proficiency with CRM platforms and sales reporting tools.
Valid driver's license and ability to travel regularly across Canada.

Preferred Experience

Experience within consumer lending, automotive finance, financial services, banking, or a related industry.
Experience leading organizational redesigns, territory restructuring, or sales transformation initiatives.
Background working in a high-growth, performance-driven environment.
Experience presenting sales results and strategic recommendations to executive leadership teams.
Bilingualism (English/French) is considered a strong asset, particularly for supporting partners and business development activities across Canada.

Apply About employer

More about this job

Responsibilities

Lead and develop a national team of Business Development Managers, setting targets, managing performance, and improving sales organization structure and coverage. Drive partner acquisition and growth, use analytics to guide forecasts and strategy, and collaborate across departments to improve partner experience and ensure compliant sales execution.

Requirements

Requires a bachelor's degree in a relevant field and at least five years of progressive sales experience, including two years in leadership, with experience managing a geographically dispersed team. Candidates should have a record of meeting growth targets and expertise in forecasting, pipeline and KPI management, coaching, CRM tools, and regular travel across Canada; financial services experience is preferred.

Skills

Sales Leadership
Team Coaching and Development
Sales Performance Management
Revenue Growth
Partner Acquisition
Sales Forecasting
Pipeline Management
KPI Analysis
CRM Proficiency
Sales Reporting
Territory Optimization
Performance Accountability
Strategic Partnerships
Cross-Functional Collaboration
Organizational Design
Regulatory Compliance

Visa sponsorship

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Keywords

Business Development Managers
Sales Targets
Revenue Growth
Partner Acquisition
Pipeline Reviews
Performance Management
Territory Alignment
Sales Coverage Models
Recruiting
Onboarding
Succession Planning
Sales Dashboard
Key Performance Indicators
Sales Forecasting
Variance Analysis
CRM
Reporting Automation
Business Intelligence
Strategic Partnerships
Dormant Account Reactivation
Lead Generation
Sales Enablement
Consumer Lending
Automotive Finance
Financial Services
Banking
Regulatory Compliance
Sales Transformation
Market Intelligence
Executive Presentations

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