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IG Wealth Management

Area Marketing Manager

ON, Canada
Ontario, Canada, Canada

The expected annual base salary range for this role is $86,500 - $105,000 which is determined based on skills, knowledge and experience and geographic location. · Full-time

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Job details

Pay: The expected annual base salary range for this role is $86,500 - $105,000 which is determined based on skills, knowledge and experience and geographic location.
Job type: Full-time
Apply by: Nov 18, 2026
Posting language: English
Posted: Oct 19, 2026

Original job description

Grade:  P7

Division:  IGM Marketing

Referral Level: Level 2 

Location:  Greater Toronto Area, Ontario

Reports to:  Senior Manager, Marketing

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.

With a vision to inspire financial confidence, IG Wealth Management is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

As an Area Marketing Manager, you will lead the planning, execution, and optimization of sponsorships, events, and area digital marketing initiatives that amplify IG’s brand presence and deliver measurable business impact. This role requires strong project management skills, ability to work with multiple business stakeholders, the ability to pace and track KPIs such as ROI, sponsorship effectiveness, and campaign performance, and a focus on creating exceptional experiences for advisors and clients.

Responsibilities Include

Event & Sponsorship Strategy

Develop and execute area sponsorship and event strategies that align with regional brand objectives and business priorities.
Identify and manage high-value sponsorship opportunities, ensuring integration with marketing campaigns and advisor engagement initiatives.
Create activation toolkits and engagement plans to maximize sponsorship impact and lead generation.
Build event landing pages, invitations, reminder, and collaterals utilizing IG’s best in class platforms.

Project Management & Execution

Oversee end-to-end event planning, including budgeting, logistics, vendor management, and on-site execution.
Ensure all events and sponsorships adhere to brand standards and deliver consistent, premium experience.
Manage timelines and resources to deliver projects on schedule and within budget.

Performance Measurement & Optimization

Define and track KPIs for events and sponsorships, including ROI, engagement metrics, and lead generation outcomes.
Analyze post-event performance and provide actionable insights to improve future initiatives.
Report on budget utilization and ensure financial accountability across all programs.

Advisor & Stakeholder Engagement

Provide marketing coaching and localized strategy development for region vice presidents and advisors in line with business objectives.
Provide guidance and best practices to advisors for leveraging digital marketing capabilities, region advertising, and events to build their practice brand.

Digital Marketing

Support on web content using internal content management systems, applying SEO/AEO best practices and design principles to drive visibility and engagement.
Advise and provide support on digital & AI visibility, social media to enhance advisor’s practice brand and amplify event activations.
Leverage web and campaign analytics tools to measure performance and inform optimization.
Use AI tools (ChatGPT, Writer, Gemini, Claude, etc.) to enhance workflows and efficiency.

Qualifications

Post-secondary degree/diploma in Marketing, Communications, or related field.
5+ years of integrated marketing strategies, sponsorships/events management and digital marketing.
Digital & AI fluency - knowledge of web content management systems, analytics tools, SEO/AEO, webs design best practices, and social media.
Project & task management - strong organizational skills to juggle multiple workstreams, meet deadlines independently, and maintain accountability.
Stakeholder communication - proactive relationship management with stakeholders, plus strong written, verbal, and presentation skills for senior stakeholders.
Business acumen - proposal development with value-for-cost analysis, budget tracking, expense management, and financial submissions.
Proven ability to measure and optimize marketing performance.
Critical thinker, creative, and driven, with strong analytical and problem-solving abilities.
Compliance awareness - working knowledge of financial services marketing regulations, including disclaimer requirements, and the Compliance approval process for client-facing materials.
Data literacy - ability to cross-reference data sets and flag discrepancies.

Additional Information

Travel required.
Hybrid work environment with 3 days in-person at an IG Wealth Management office.

The expected annual base salary range for this role is $86,500 - $105,000 which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.

Benefits

COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.
EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans.
RETIREMENT SAVINGS PROGRAMS: voluntary Defined Contribution Pension Plan
WORK LIFE BALANCE: paid volunteer days, competitive time off, including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

IG is an accessible employer committed to providing a barrier- free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to https://www.ig.ca/en/careers

We thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.

Artificial Intelligence in Recruitment: As part of our Talent Acquisition process, we may use artificial intelligence and automated tools to support activities such as candidate sourcing, application review, and interview scheduling. These tools support the recruitment process; all hiring decisions are made by people.

Please apply before October 30 2026.

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More about this job

Responsibilities

Develop and deliver regional sponsorship, event, and digital marketing initiatives, managing planning, budgets, vendors, timelines, and brand standards. Support advisors and regional stakeholders with localized marketing guidance, and measure campaign and event performance to optimize results and report on business impact.

Requirements

Requires a post-secondary degree or diploma in marketing, communications, or a related field, plus at least five years of experience in integrated marketing, sponsorships or events, and digital marketing. Candidates should bring strong project and budget management, stakeholder communication, analytics, digital and AI fluency, and working knowledge of financial services marketing compliance.

Skills

Integrated Marketing
Event Management
Sponsorship Strategy
Project Management
Digital Marketing
Budget Management
Stakeholder Engagement
KPI Tracking
ROI Analysis
SEO/AEO
Web Content Management
Social Media Marketing
Marketing Analytics
AI Tool Proficiency
Compliance Awareness
Data Analysis

Benefits

Performance-Weighted Bonus
Education and Career Support
Employee Share Purchase Plan with Employer Matching
Health and Dental Coverage
Short-Term and Long-Term Disability Plans
Paid Volunteer Days
Paid Time Off
Wellness Days
Employee Discounts
Hybrid and Flexible Work Arrangements
Career Development

Visa sponsorship

Not detected in the job text

Keywords

Integrated Marketing
Sponsorships
Event Management
Digital Marketing
Project Management
KPI Tracking
ROI
Lead Generation
Budget Tracking
Vendor Management
Advisor Engagement
Stakeholder Management
SEO
AEO
Social Media
Web Analytics
Campaign Analytics
Artificial Intelligence
ChatGPT
Writer
Gemini
Claude
Financial Services Marketing
Compliance Approval
Marketing Regulations
Data Literacy
Value-for-Cost Analysis
Brand Standards

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