Job Brief
Overview: The Senior Lead, Mass Fundraising leads the strategic planning and execution of IJM Canada’s mass fundraising program, including donor retention, cultivation, stewardship, donor journeys, appeal campaigns and monthly donor program management. This role is accountable for achieving established mass fundraising revenue goals, using data and donor insights, performance data and relevant fundraising trends to inform strategies, identify growth opportunities and improve overall program performance.
Through close cross-functional collaboration and with the support of external agencies or consultants, the Senior Lead drives effective multi-channel fundraising and donor engagement initiatives, supporting new donor acquisition and communications that strengthen and deepen the donor experience and engagement. Additionally, the Senior Lead oversees donor data, including the accuracy and integrity of records, as well as performance measurement, reporting on campaign outcomes, and ongoing optimization to ensure effective program delivery in support of IJM Canada’s mission.
Roles and Responsibilities
Mass Fundraising Planning and Growth:
- Collaborate with appropriate IJM Canada, agency partners and other relevant IJM colleagues to develop annual and longer-term Mass Fundraising planning, helping establish priorities and approaches that support donor retention, cultivation, revenue and program growth.
- Use donor insights, fundraising performance and relevant trends to identify opportunities and recommend adjustments that strengthen donor engagement, retention, reactivation, increased giving and long-term value.
- Monitor the overall health of the Mass donor portfolio and contribute to forecasting, goal setting and reporting to support fundraising planning and decision-making.
Mass Donor Fundraising and Cultivation:
- Contribute to strategic planning, development, execution and evaluation of integrated multi-channel fundraising campaigns, working with the direct response, digital agencies and internal partners to develop compelling appeals targeted to the right audience that support Mass donor cultivation, retention and revenue goals including one time and monthly giving.
- Coordinate the development and review of campaign materials, working with internal and external partners and ensure alignment with campaign objectives, donor audiences and IJM brand standards
- Coordinate campaign data requirements, including donor list preparation and segmentation in Salesforce and working with relevant teams to resolve data-related issues.
- Contribute to campaign project management, including planning, coordinating timelines, deliverables and stakeholders in collaboration with internal teams and agency partners.
- Plan and coordinate campaign testing and optimization, including A/B testing, monitoring results and applying learnings to improve future campaign performance and ensure activities comply with legislation and IJM policies.
Donor Cultivation and Stewardship:
- Develop and implement Mass donor stewardship and cultivation activities that recognize donor contributions, demonstrate impact and strengthen donors' connection to IJM's mission.
- Coordinate the development and delivery of donor communications, including newsletters, impact reports, donor updates, and other stewardship materials, working with internal teams and external partners as appropriate.
- Develop personalized stewardship approaches for appropriate Mass donor segments, including thank-you emails, letters, postcards, phone calls and other recognition activities that strengthen donor relationships.
- Develop and implement re-engagement activities for lapsed or at-risk donors, using appropriate messaging, offers and communications to encourage renewed engagement and giving.
- Collaborate with Marketing and other relevant teams to strengthen donors' understanding of IJM's work and impact, ensuring Mass donor communications provide a consistent and compelling connection between donors' support and mission impact.
- Gather and apply donor feedback, engagement and communication performance to improve stewardship approaches, identifying opportunities to make communications more relevant, personalized and effective.
Donor Journey and Experience:
- Work with Digital and other internal partners to develop, automate, monitor and continuously improve Mass donor journeys that create relevant experiences for new and existing donors at each stage of the donor lifecycle across email, direct mail, digital and other channels, so that donors stay engaged, are retained and keep giving.
- Develop onboarding and welcome journeys that guide new Mass donors from their first gift into an ongoing relationship with IJM Canada and encourage further engagement and giving.
- Identify key moments in the donor lifecycle, such as first gift, second gift, giving anniversaries, monthly giving, lapsing and re-engagement, and develop communications or activities for each.
- Use donor behaviour, giving history and engagement data to improve the donor experience, including by segmenting and personalizing journeys for different types of Mass donors.
- In alignment with the IJM Global Product team, contribute to the ongoing development of the Freedom Partner donor experience, collaborating with relevant Canadian and global partners to strengthen engagement, retention and long-term value
- Contribute Mass donor insights to acquisition and lead-conversion initiatives where appropriate, staying primarily focused on cultivating and retaining donors once they join the Mass donor program.
Documentation, Reporting, & Data Management:
- Ensure the maintenance of accurate and complete Mass donor, giving and campaign information, working with colleagues in Finance and Administration, Salesforce team and external system vendor to identify and resolve data quality issues that affect fundraising and stewardship activities.
- Develop and maintain donor segmentation and campaign data requirements to support accurate targeting, personalization, stewardship and reporting.
- Ensure the preparation of validate donor data required for fundraising activities, including Salesforce lists and campaign selections, ensuring accuracy and completeness before execution.
- Ensure appropriate campaign coding and tracking are in place to enable reliable campaign attribution, performance measurement and reporting.
- Identify and help resolve operational or data issues that affect the Mass donor experience, working with relevant teams to improve fundraising processes and data practices.
General Tasks:
- Participate in IJM’s community of spiritual formation.
- Contribute to quarterly Board reporting and developing regular campaign and program performance reports, including analysis, insights, and recommendations
- Participate in interviews, coordination of tasks and projects, following up on requests, etc.
Supervisory:
- Reports to the VP, Advancement and Strategy
Education & Experience:
- Bachelor's degree in fundraising, communications, public relations, marketing, nonprofit management, international development, or a related field. Master’s degree considered an asset
- Minimum 3 to 5 years of progressive experience in fundraising and donor relations.
- Experience managing multi-channel fundraising or marketing projects.
- Experience in administering and growing donor stewardship, individual fundraising, and monthly giving programs.
- Proven track record in meeting or exceeding fundraising targets.
Technical Competencies:
- Strong understanding of fundraising principles, donor stewardship best practices, donation platform optimization and donor lifecycle management.
- Project management skills.
- Applicable knowledge of relevant computer software (Microsoft Office Suite, etc.)
- Knowledge and experience in working with of donor databases (e.g. DonorPerfect, Salesforce, or other CRM systems).
- Excellent written and verbal communication skills.
- Ability to analyze data and use insights to inform strategy.
- High degree of initiative, autonomy, and accountability.
Non-Technical Competencies:
- Commitment to IJM’s Core Values: Christian, Professional, and Bridge-Building
- Passion for IJM’s mission
- Strong relationship building capabilities
- Highly collaborative and team-oriented
- Diligent attention to detail
- Committed to service-oriented delivery of programs
- Ability to drive to clarity amidst ambiguity
Other Duties:
This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities for the position. Duties, responsibilities, and activities may change at any time with or without notice. All positions are required to perform any additional tasks assigned by the supervisor.
IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy, Protection against Sexual Exploitation, Abuse and Harassment Policy, and Code of Ethics. Candidate selection is based on technical competence, recruitment, selection and hiring criteria subject to assessing the candidates value congruence and thorough background, police clearance, and reference check processes.
This posting is for an existing vacancy. Our hiring process does not involve the use of artificial intelligence to screen, assess, or select applicants.
