Creative Performance Specialist

About us

Creative Milkshake is a remote-first performance creative agency. We make scroll-stopping short-form ads for some of the world’s most exciting DTC brands on Meta and TikTok - high-volume, fast-moving, and built to convert.

We’re a close-knit team of ~34 people spread across the Netherlands, the Philippines, South Africa, Spain, and beyond. We’ve recently joined the Fieldtrip group alongside inBeat, which means we’re growing - in ambition, in capability, and in the complexity of clients we work with.

Our Amsterdam studio is the creative heart of our production operation. Over the next 1–2 years, we’re expanding from UGC-first content toward elevated branded formats, this role is central to holding the quality bar as we scale.

Does this sound like you?

You love analyzing ad performance, drawing creative insights from data, and making clear recommendations that move the needle. You love to develop, iterate, and elevate ideas so our clients get high-performing ads faster and with more intention. You enjoy being client-facing, detail-oriented, and playing a key part in improving creative results.

What you’ll do

• Creative strategy & storyboard development (40%)

  • Develop high-performing storyboards and scripts that align with client goals, audience insights, and platform best practices (Meta, TikTok, etc.)

  • Outline campaign objectives, messaging angles, and creative directions based on performance data and testing learnings.

  • Write compelling ad copy and narratives that reflect each client’s voice while driving scroll-stopping engagement.

  • Ensure all creative outputs are built with a strong performance lens and contribute to iterative testing cycles.

• Creative Performance Reviews & Iteration (60%)

  • Join client kickoff calls to align on performance goals and creative direction.

  • Lead and present creative audits for retainer clients, offering clear, strategic insights into what’s working and what needs improvement.

  • Translate performance data into actionable creative recommendations that guide future ads and iterations.

  • Deliver performance reviews in a clear, confident, and client-ready manner.

  • Partner with strategists post-delivery to ensure feedback loops are consistent, focused, and impact-driven.

  • Own iteration projects and guide the creative strategy team on performance insights.

Requirements

• 2–4+ years experience in paid social creative, media buying, or creative strategy

• Deep understanding of Meta and TikTok ad formats, performance metrics, and testing methodologies

• Strong analytical skills - you can look at a dashboard and spot exactly what needs to change

• Excellent communication, with the ability to present insights clearly and persuasively

• Proactive, resourceful, and comfortable working independently in a fast-paced remote team

Skills

• Creative performance analysis

• Client communication and insights presentation

• Familiarity with ad testing frameworks and performance metrics

• Detail-oriented and organized in documentation

• Collaborative mindset with a strong sense of initiative

• Proficient in Slack, Google Suite, and project management tools (e.g., ClickUp)

• Be a loop closer - follow through with ownership from start to finish

• Be solution-oriented with a calm, professional presence in client-facing conversations

• Good at multitasking, adapting quickly to resolve issues, and staying calm under pressure.

What we offer

• Creative Milkshake Stipends (mental health, healthcare & internet)

• Time Off: 21 days PTO + 7 Paid Sick Days; company closure: 2 weeks at year-end (estimated: December 22 – January 5)

• Maternity/Paternity Leave

• Yearly Salary Review

• Long Service Incentives (starting from 2 years)