Director Media, Americas
Job Overview
- Location: Remote
- Employment Type: Full - Time
- Salary Range: $226,000 – $268,500 CAD
About Us
Incubeta is an AI powered, end to end marketing agency that helps ambitious brands harness marketing as a driver of sustainable growth and long term business success. We operate where marketing is often most disconnected, in the gaps between teams, partners, strategies and technologies, turning complexity into coordinated action and measurable results.
Our proprietary Seamless approach and technology connect media, creative, data and technology into one integrated system. By removing the barriers that typically separate planning, production, activation and measurement, we help brands unlock greater performance, efficiency and profitability from their marketing investment.
Established in 2001 and operating across 18 countries, we combine global reach with local expertise to help brands navigate an increasingly complex marketing landscape. Our teams bring together deep marketing expertise with AI powered tools and platforms designed to improve how marketing is planned, produced and optimized.
Recognized for work that outperforms, we are trusted by leading brands worldwide to deliver meaningful impact and lasting growth.
At the heart of Incubeta is our people. We operate with an entrepreneurial mindset where individuals are trusted to take ownership, bring forward ideas and challenge conventional thinking. Rather than relying on rigid structures, we value accountability, initiative and collaboration. We believe our strength comes from the diverse perspectives, skills and experiences of our team, and we encourage everyone to contribute their unique expertise to make our collective work stronger.
The Role
As Director Media, Americas, you lead Incubeta’s media function across the US and Mexico markets. You are accountable for the people, the quality and the results of media delivery for our Americas clients, and you bring the standards, rigor and innovation needed to make execution more effective, modern and efficient. You are also accountable for the margin of media delivery, using automation, AI and better ways of working so the same team can run more accounts at higher quality.
Based in the US and reporting directly to the COO, you lead the US Channel Leads and the Media Execution team in Mexico. The role requires regular travel to Mexico to spend time with the execution team, build relationships and reinforce standards in person.
The Media Execution team in Mexico supports both our US and Mexico clients, working hand in hand with the US Channel Leads, with the expectation that the same standards and quality bar apply across both markets. You bring deep, hands on experience delivering media for US based clients, with true in-platform experience across the standard media channels, particularly Google platforms (Google Ads, DV360, CM360) and the standard social platforms (Meta/Facebook, LinkedIn, and others). That experience gives you a credible, first hand understanding of what sophisticated, US-style client expectations demand from execution, and the judgment to apply that same rigor to every client.
You are the leader the media team looks to: you set direction, build and develop the team, and own how the work gets done, from the standards it follows to the quality bar it holds itself to and the pace at which it modernizes. You are also the senior escalation point for media clients and a partner to Client Services and Sales in growing media relationships.
You are the custodian of media delivery best practice. Wherever the Global Media Capability team has defined a standard, you ensure it is adopted. Where a global standard does not yet fit the realities of the US and Mexico markets, you adapt it.
Above all, you are accountable for quality. You build and run the quality assurance discipline that catches issues before they reach a client, and you hold every deliverable to a standard that reflects well on Incubeta.
Key Responsibilities
Media Team Leadership
Lead, build and develop a high performing media team across the US and Mexico.
- Directly manage the US Channel Leads and the Mexico based Media Execution team, including its managers
- Set clear goals, priorities and expectations for the team, and hold people accountable for delivering against them
- Own hiring, onboarding, performance management and career development across the media team
- Plan capacity and allocate workload across channels, accounts and markets so the team can deliver with quality
- Build a clear operating model for how the US Channel Leads and the Mexico execution team work together, including briefing, handoffs and service levels
- Identify training and skills development priorities, and grow the next layer of media leaders
- Build an engaged, accountable team culture across both countries, including regular in-person time with the team in Mexico
Quality, Standards & Media Operations
Own the quality bar and the operating standards for everything the media team delivers, and keep making execution more effective, modern and efficient.
- Define what excellent media execution looks like across campaign setup, trafficking, optimization, reporting and ongoing account management.
- Establish a scalable QA framework that prevents errors and identifies quality gaps before work reaches clients.
- Create clear accountability for quality across the team, with Channel Leads and execution managers owning QA day to day and the standard of their team's work.
- Conduct regular audits across accounts and channels to assess execution quality and adherence to standards.
- Identify recurring quality issues and address their root causes rather than relying on one-off corrections.
- Track quality metrics such as error rates, rework and first-time QA pass rates, and report trends to the COO
- Build a culture of continuous improvement where high-quality execution is expected, measured and consistently reinforced.
- Translate Global Media standards and platform best practices into practical playbooks, SOPs, workflows and controls for the execution team.
- Simplify and standardize how media work is delivered across accounts, teams and channels.
- Prioritize and resolve the systemic roadblocks with the greatest impact on quality, speed or scalability.
- Pilot new tools and ways of working, measure their impact and scale those that materially improve delivery.
- Drive platform automation and AI-assisted delivery, such as scripts and automated rules for pacing and routine optimization, cross-platform pacing and anomaly alerts, and AI agents for QA checks and first-draft reporting, with a person signing off on everything that reaches a client
- Replace manual reporting with automated data pipelines and dashboards (e.g. BigQuery and Looker Studio)
- Assess tools against a documented payback case before purchase, and retire tools that do not pay back
- Act as the primary link between the Global Media Capability team and the execution team in Mexico
- Stay current on platform releases, policy changes and product updates across Google, social and other media platforms, and translate what's changing in-platform into updates to Incubeta's internal execution processes
Client & Commercial Accountability
Protect and grow Incubeta's media client relationships and the commercial health of the media team.
- Act as the senior escalation point for media clients, resolving delivery issues quickly and transparently
- Partner with Client Services and the US Channel Leads to retain and grow media client relationships
- Identify and pursue opportunities to expand media scope with existing clients, in partnership with Client Services and Sales
- Own the media team's contribution margin and utilization, keeping the team within its target utilization range and planning capacity ahead of new business
- Put time tracking in place by person, client and task, and use it to turn hours into cost and margin per account
- Support pricing and scoping so new work and renewals reach target margin, and flag accounts below target for repricing
- Contribute media expertise to new business pitches, proposals and SOWs, so that what is sold can be delivered to standard
- Bring regular, data-backed insight on client health, risks and growth opportunities to the COO
Cross Market Alignment: US & Mexico
Ensure one consistent standard of execution serves both the US and Mexico client bases, delivered by the US Channel Leads and the Mexico based Media Execution team working as one integrated team.
- Set and maintain one execution standard that applies equally to US and Mexico clients, regardless of which market a piece of work serves
- Bring first hand knowledge of US client expectations into execution standards and QA, and ensure that same rigor extends to Mexico market clients
- Ensure the execution team applies consistent judgment across both markets, adapting only where a genuine market difference requires it.
- Brief the team on market-specific context, for both US and Mexico clients, relevant to their work
- Strengthen the execution team's credibility with stakeholders in both markets through consistently high quality output
Required Qualifications
To be successful in this role you will demonstrate:
- Quality Obsession: Hold every deliverable to a standard that reflects well on Incubeta, and refuse to let good enough quietly become the standard.
- Operational Rigor: Bring structure, discipline and repeatability to how media is executed, rather than relying on individual heroics.
- Market Fluency: Draw on real, hands on experience with US based clients to hold every market to that same standard of rigor, ensuring execution for Mexico clients gets the same level of scrutiny as execution for US clients.
- People Leadership: Build, develop and lead a high performing team across two countries, setting clear expectations, holding people accountable and bringing them along through change.
- Continuous Improvement: Treat current process as a starting point, not a finish line, and keep pushing the team toward more effective, modern and efficient ways of working.
- Clear Communication: Translate standards, feedback and market context into guidance the team can act on immediately.
- Commercial Ownership: Understand how media delivery drives client retention, growth and margin, and make decisions with the commercial impact in mind.
- Executive Presence: Be a credible, trusted voice with senior clients, the COO and leadership, including when the news is difficult.
- Builder Mindset: Solve capacity problems by changing how the work is done before adding headcount, and show the numbers behind every improvement.
What to Do Next
If this sounds like the right next step for your career, we’d love to hear from you!
Ready to join the team? Click "Apply Now" to get started.
Most new hires fall within the posted salary range, with opportunities to earn more over time based on individual and company performance. Initial offers are determined by several factors including relevant knowledge, skills, experience and location.
As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
