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Added 5 mins ago
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161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Manager, Performance Marketing - Paid Search & Display
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Events Manager
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Indigo

Events Manager

Toronto, ON, Canada

$85,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $85,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Dec 5, 2026
Posting language: English
Posted: Nov 5, 2026

Original job description

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories - big and little - connect us. Indigo is our customer's happy place - for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

OUR GUIDING PRINCIPLES

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.

We Will Hire, Inspire, Promote and Retain the Best
We Will Be Customer Centric
We Will Be Entrepreneurial
We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
We Will Be Committed to True and Shared Value Creation
We Will Be Systems Thinking, Data Driven and AI enabled

Job Description

The Manager, Events leads the day-to-day execution of Indigo’s events program, translating strategic vision into disciplined operational plans, overseeing events support staff, and delivering events that are on time, on brand, and on budget.

This role owns end-to-end event production - from national author signings and high-profile celebrity events to the annual programming calendar. The Manager is the connective tissue between strategy and execution: ensuring the execution team has clear direction and the tools to succeed, while serving as the primary operational contact for authors, publishers, and cross-functional partners.

KEY PERFORMANCE METRICS

Customer Participation & Traffic
Author & Publisher Engagement
Events NPS
On-Time Operational SLAs
Events Revenue & Profitability
Employee Engagement

KEY ACCOUNTABILITIES

Functional

Translate strategic direction into clear execution frameworks, project plans, and delivery timelines across all events - author signings, major events, and national programming
Lead the execution and development of all nationally-driven event programming, including cross-functional campaigns
Own internal project planning and execution: manage cross-functional workflows, delivery standards, and operational SLAs across the team
Own budget tracking and financial coordination for the events portfolio; contribute to post-event reporting, insights, and retrospectives
Act as the escalation point for operational risks - identifying, mitigating, and surfacing issues to the events leader where required.
Lead and chair the Bi-Weekly Events Planning meeting, driving alignment across the events team and cross-functional partners on upcoming events, priorities, and risks.
Serve as the primary operational contact for Retail Ops, Loss Prevention, Finance & Accounting, General Managers, Store Events Leaders, Creative, Marketing, and Merchants.
Ensure execution standards are consistently upheld across all event types, channels, and touchpoints - from planning documentation through to on-site delivery.
Identify process gaps and lead improvements to increase operational efficiency and enhance experience for customers, stores, and partners.
Train and support stores on the execution of all author and national programming events

Communication

Contribute to post-event reporting and retrospectives; surface insights and recommendations to the events leader to inform future planning and investment decisions.
Proactively communicate timelines, risks, and deliverable status to cross-functional execution partners, ensuring no surprises on delivery.
Champion the customer and store experience in all planning and decision-making, consistently advocating for clarity, quality, and consistency of execution.

People

Develop a high performing & engaged team
Provide feedback and coaching to develop direct reports and mentees
Shape and influence team culture to reflect Indigo’s values and direction
Empower team members through clear expectations, performance management, and growth opportunities
Attract, develop, and retain top talent
Act as a mentor & role model, helping others understand the broader impact of their work
Foster collaboration and knowledge sharing across teams and functions
Ensure team alignment with organizational goals and cultural values

Cultural

Model Indigo’s Guiding Principles and convey a positive, forward-thinking image
Embrace and influence change, fostering a culture resonant with our guiding principles and, in particular, emphasizing data-driven, systems thinking, and customer-centricity.
Celebrate diversity of thought and encourage open dialogue
Take an active role in shaping organizational culture through leadership and example

SCOPE

Reports to: Sr. Manager, Events

KEY RELATIONSHIPS

Internal:

Retail Operations
General Managers & Store Events Leaders
Creative Studio
Marketing
Merchants
Loss Prevention
Finance/Accounting

External:

Publishers
Vendors
External agencies
Venues

Qualifications

Work Experience / Education / Certifications

5–7 years of experience in Events, Marketing, Retail, or a related field; experience managing direct reports preferred.
Post-secondary degree in Business, Marketing, Communications, or a related discipline; equivalent experience considered.
Proven track record planning and executing multi-channel, large-scale events from concept through post-event analysis.
Experience in retail, media, publishing, or hospitality considered a strong asset.

Competencies / Skills / Attributes

Strong operational leader with the ability to translate strategy into execution and manage multiple complex workstreams simultaneously.
Excellent written and verbal communication skills; confident presenting to stakeholders and executives.
Skilled relationship builder with authors, publishers, vendors, and internal partners at all levels.
Analytical thinker with the ability to interpret event data and surface actionable insights.
Creative sensibility for on-brand event concepts and marketing materials, with strong copywriting instincts.
Highly proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook); comfort with social media platforms and event management tools.
High attention to detail and strong organizational skills; thrives in a fast-paced, deadline-driven environment.
Results-driven, self-motivated, and solutions-oriented - with a bias for action and a hands-on approach.
Genuine belief in the power of teamwork and a deep understanding of how individual actions affect team and organizational outcomes.
Customer-obsessed with a commitment to delivering exceptional brand experiences

Other (travel, Bilingual, etc.)

Flexible schedule including evenings, weekends and holidays

Additional Information

This posting is for a current opportunity within Indigo.

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the LGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca.

We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.

This posting is for a current opportunity within Indigo.

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More about this job

Responsibilities

Lead the operational planning and end-to-end execution of Indigo’s events program, including national programming, author events, budgets, timelines, and delivery standards. Manage and develop the events team, coordinate with internal and external partners, address operational risks, and use event reporting to improve future programs.

Requirements

Requires 5–7 years of experience in events, marketing, retail, or a related field, with experience managing direct reports preferred, and a post-secondary degree in business, marketing, communications, or a related discipline (or equivalent experience). Candidates should have experience delivering large-scale, multi-channel events and strong operational, communication, analytical, organizational, relationship-building, and customer-experience skills; flexibility to work evenings, weekends, and holidays is required.

Skills

Event Production
Event Planning
Project Management
Budget Tracking
Cross-Functional Coordination
Team Leadership
Coaching And Mentoring
Stakeholder Communication
Risk Management
Data Analysis
Post-Event Reporting
Process Improvement
Copywriting
Microsoft Office
Customer Experience
Vendor And Publisher Relations

Visa sponsorship

Not detected in the job text

Keywords

Event Production
National Programming
Author Signings
Event Planning
Project Plans
Cross-Functional Workflows
Operational Service-Level Agreements
Budget Tracking
Financial Coordination
Post-Event Reporting
Event Retrospectives
Risk Mitigation
Retail Operations
Loss Prevention
Publisher Relations
Vendor Management
Creative Studio
Marketing
Merchandising
Customer Experience
Store Events
Event Revenue
Event Profitability
Microsoft Excel
Microsoft PowerPoint
Microsoft Outlook
Social Media
Event Management Tools
Copywriting
Data-Driven Decision-Making

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