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Indigo

Manager, Art Direction (14-month contract)

Toronto, ON, Canada

$80,000 to $100,000 CAD / year · Full-time

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Job details

Pay: $80,000 to $100,000 CAD / year
Job type: Full-time
Apply by: May 5, 2027
Posting language: English
Posted: Nov 6, 2026

Original job description

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories – big and little – connect us. Indigo is our customer’s happy place – for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.

We Will Hire, Inspire, Promote and Retain the Best
We Will Be Customer Centric
We Will Be Entrepreneurial
We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
We Will Be Committed to True and Shared Value Creation
We Will Be Systems Thinking, Data Driven and AI enabled

Job Description

The Manager, Art Direction is responsible for ideation and creation of campaign elements and assets from concept to completion ensuring all creative outputs are on brand and support Indigo’s business goals. As part of the creative studio, the Manager, Art Direction will work closely with cross functional partners to ensure the Indigo brand is communicated in a strong and consistent manner. This role will inspire, lead, coach and manage junior designers throughout the creative process from collaborative conceptualization to production and launch.

KEY PERFORMANCE METRICS

Effectiveness and excellence of creative output
Impact of creative output on business ambitions
Team performance
Stakeholder satisfaction
Junior team member leadership

KEY ACCOUNTABILITIES

Functional

Collaboratively develops innovative creative campaigns across all channels with the VP Creative, Designers, Production Designers and other internal teams
Mentors and manages designer through overseeing their work as well as guiding them on their career development
Offers regular feedback to Designer, reviewing all their creative output
Holds regular 1:1s with designer and holds their quarterly reviews as well as year end conversations
Educates and introduces the creative team to trends in design and user experience
Develops and executes creative and impactful campaigns, special projects and initiatives
Stays current in market and industry trends to aid in the development of cutting edge marketing, design concepts and user experience
Leads the adjustment of project goals and design revisions on the fly as necessary to adapt to changing situations to meet established schedules
Identifies potential problems in the creative pipeline and works with the VP Creative to resolve them
Ensures the completion of team deliverables and set/adhere to team budgets, as applicable
Acts as an advocate for the customer by placing them at the forefront of all design and decision-making processes
Proactively identifies and anticipates customer expectations and needs
Embraces and seeks out technology that creates high tech and high touch solutions for Indigo’s customers
Challenges the status quo and consistently identifies areas for improvement, diagnoses issues and works to resolve them

People

Builds strong teams by attracting and developing the best talent
Brings out the best in others, empowers and constructively stretches talent
Gives authentic feedback on performance and potential
Ensures all team members understand where they stand and have clear performance objectives aligned with Indigo and team goals
Collaborates with others to drive flexible and iterative solutions, quickly and easily
Shares technical knowledge with others and actively seeks to learn from those more knowledgeable than yourself
Helps others see the impacts of their efforts and proactively engages other functions to get input
Encourages others to freely share their point of view and be open to feedback
Accountable for the overall engagement, productivity, turnover and bench strength of the team

Cultural

Models Indigo’s beliefs and conveys a positive image in everything you do
Celebrates diversity of thought and has an open mindset
Takes an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
Embraces, champions and influences change through your team and/or the organization

SCOPE

Reports to: Vice President Creative

Direct report: Designer

KEY RELATIONSHIPS

Internal:

Merchants
Visual Merchandising
Marketing (brand, email and social)
Site

External:

Vendors
Suppliers

Qualifications

Work Experience / Education / Certifications

Degree or diploma in graphic design or related field
6-9 years’ experience in art direction in a marketing/advertising agency or client services agency environment, including experience leading and managing people in a similar capacity

Competencies / Skills / Attributes

Expert proficiency in Adobe Creative Suite CS6
Proficient in Figma
Functional understanding of AI tools
Industry leading conceptual, visualization and design skills
Demonstrated skills in graphic design and brand development
An understanding of storytelling, craftsmanship and continuity
Strong attention to detail and professionalism
Ability to work independently with minimal supervision
Ability to work cooperatively on a team spanning artists, designers, programmers and production staff, and to compromise when necessary to achieve overall best results
Ability to balance impacts of deadlines and resources with style and quality requirements
Demonstrated ability to solve complex problems efficiently
Strong time management skills with a proven ability to focus on priorities juggle multiple tasks and meet deadlines
Strong communication skills, both written and verbal
A positive attitude and willingness to learn

Additional Information

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca.

We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.

This posting is for a current opportunity within Indigo.

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More about this job

Responsibilities

Develop and deliver on-brand creative campaigns and assets across channels, collaborating with internal partners to support Indigo’s business goals and customer experience. Lead, coach, and manage a designer while overseeing creative quality, project timelines, team deliverables, and continuous improvement.

Requirements

Requires a degree or diploma in graphic design or a related field, along with 6–9 years of art direction experience in an agency or client-services environment, including people leadership. Candidates should have expert Adobe Creative Suite skills, Figma proficiency, strong conceptual and design abilities, and effective communication, collaboration, and project-management skills.

Skills

Art Direction
Creative Campaign Development
Graphic Design
Brand Development
Adobe Creative Suite
Figma
AI Tools
Conceptualization
Visual Design
Storytelling
User Experience
Team Leadership
Coaching And Mentoring
Project Management
Stakeholder Collaboration
Time Management

Visa sponsorship

Not detected in the job text

Keywords

Art Direction
Creative Campaigns
Graphic Design
Brand Development
Adobe Creative Suite CS6
Figma
AI Tools
User Experience
Conceptualization
Visualization
Storytelling
Creative Production
Marketing
Design Trends
Customer Experience
Team Leadership
Coaching
Career Development
Project Management
Budget Management
Cross-Functional Collaboration
Stakeholder Management
Creative Direction
Retail
Digital Marketing

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