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Indigo

Marketing Specialist, Indigokids

Toronto, ON, Canada

$60,000 to $65,000 CAD / year · Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Pay: $60,000 to $65,000 CAD / year
Job type: Full-time
Apply by: May 12, 2027
Experience: 3-5 years of experience in Marketing
Posting language: English
Posted: Nov 13, 2026

Original job description

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories – big and little – connect us. Indigo is our customer’s happy place – for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.

We Will Hire, Inspire, Promote and Retain the Best
We Will Be Customer Centric
We Will Be Entrepreneurial
We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
We Will Be Committed to True and Shared Value Creation
We Will Be Systems Thinking, Data Driven and AI enabled

Job Description

KEY RESPONSIBILITIES

Functional

Support execution of IndigoKids Marketing programs and campaigns across trade and GM businesses
Execute evergreen IndigoKids marketing programs from briefing to cross-functional coordination through to launch and hindsighting
Identify and help bring to life new ideas and programs that inspire a love of reading and support the development of lifelong reading habits
Develop and execute mass marketing briefs, collaborating with cross-functional partners across Marketing, Creative, Merchandising, Retail and external agencies to deliver integrated campaigns across all customer touchpoints
Build and maintain a strong understanding of the children’s book market and children’s reading behaviours and reading development
Contribute to the development and execution of quarterly kids marketing communications plans
Review creative assets to ensure brand adherence and guidelines are met across all channels
Support key communications for retail teams
Support budget tracking & management
Proactively identify and anticipate evolving customer expectations and needs

People

Influence and motivate cross-functional partners (Creative Studio, Channel Marketing Teams, Merchants, Retail Operations) to support marketing efforts, while developing seamless partnerships
Take a customer-centric approach, proactively identify and anticipate customer expectations and needs
Be a problem-solver, challenge the status quo by consistently identifying areas for improvement, diagnosing issues and proposing solutions to resolve them through cross-functional collaboration
Develop positive and productive peer relationships
Bring out the best in others, empower, and give authentic feedback
Have the ability to see the total organization with an integrated perspective
Encourage others to freely share their point of view and be open to feedback
Understand and follow Indigo’s core HR processes

Cultural

Model Indigo’s beliefs and convey a positive image in everything you do
Celebrate diversity of thought and have an open mindset
Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Sr Manager, Brand Marketing, IndigoKids & Teen

Manager once Removed (MOR): Sr Director, Brand Marketing

KEY RELATIONSHIPS

Internal:

Cross-functional Marketing (Digital Marketing, PR, Loyalty, Social)
Merchants & Planning
Indigo Creative Studio
Retail Operations & Events

Qualifications

QUALIFICATIONS

Work Experience / Education / Certifications

Bachelor’s Degree (Business Management, Marketing, or equivalent experience)
3-5 years of experience in Marketing

Competencies / Skills / Attributes

Strong interpersonal skills, someone who thrives in an environment based on teamwork and the ability to understand the impact of one’s actions on another team, individual or process
Positive attitude with a high degree of self-motivation and dynamism
Desire to continuously learn and improve what and how we do
Passionate about all thing books
Excellent written and verbal communication skills
Strong analytical skills, both quantitative and qualitative
Love of consumer-facing businesses and a strong interest and passion for retail, marketing and eCommerce industry

Additional Information

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca.

We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.

This posting is for a current opportunity within Indigo.

Apply on LinkedIn About employer

More about this job

Responsibilities

Execute IndigoKids marketing programs and integrated campaigns across trade and general merchandise, coordinating with internal teams and external agencies from briefing through launch and review. Develop customer-focused ideas and communications, support retail teams and budget management, and apply knowledge of children’s books and reading behaviors to inspire lifelong reading.

Requirements

Requires a bachelor’s degree in business management, marketing, or equivalent experience, along with 3–5 years of marketing experience. Candidates should have strong communication, interpersonal, analytical, and teamwork skills, plus an interest in books, retail, marketing, and e-commerce.

Skills

Marketing Campaign Execution
Integrated Marketing
Marketing Brief Development
Cross-Functional Collaboration
Customer-Centric Marketing
Creative Asset Review
Budget Tracking
Market Research
Consumer Behavior Analysis
Analytical Skills
Written Communication
Verbal Communication
Problem-Solving
Retail Marketing
E-Commerce Marketing
Relationship Building

Visa sponsorship

Not detected in the job text

Keywords

IndigoKids
Marketing
Brand Marketing
Integrated Campaigns
Marketing Programs
Marketing Communications
Mass Marketing
Trade Marketing
Retail
E-Commerce
Children’s Books
Reading Behaviors
Reading Development
Customer-Centric Marketing
Creative Assets
Brand Guidelines
Cross-Functional Collaboration
External Agencies
Budget Management
Market Research
Consumer Expectations
Digital Marketing
Public Relations
Loyalty Marketing
Social Media
Merchandising
Retail Operations
Data-Driven Marketing

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Work requirements

Jobs in Canada