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Added 9 mins ago
SM
RQ11822 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Systems Testing/QA Specialist with strong experience in software testing, quality assurance, test automation, application development, coding, debugging, and defect…
Added 9 mins ago
TN
Africa Principal Gifts Officer
The Nature Conservancy
Canada
- Full-time
…structures. The role also includes serving as a moves manager for senior members of the Africa Team and other organizational leaders, while maintaining accurate donor records in TNC’s donor…
Added 9 mins ago
SM
RQ00824 – Security Architect – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Security Architect with extensive experience in Cyber Security Incident Response (CSIRT/SOC), incident coordination, security program maturity, and hands-on Zero…
Added 9 mins ago
SM
RQ11822 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Systems Testing/QA Specialist with strong experience in software testing, quality assurance, test automation, application development, coding, debugging, and defect…
Added 9 mins ago
SM
RQ00824 – Security Architect – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Security Architect with extensive experience in Cyber Security Incident Response (CSIRT/SOC), incident coordination, security program maturity, and hands-on Zero…
Added 9 mins ago
SM
RQ11822 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Systems Testing/QA Specialist with strong experience in software testing, quality assurance, test automation, application development, coding, debugging, and defect…
Added 9 mins ago
SM
RQ00824 – Security Architect – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Security Architect with extensive experience in Cyber Security Incident Response (CSIRT/SOC), incident coordination, security program maturity, and hands-on Zero…
Added 9 mins ago
WI
Senior Technical Manager, Geotechnical Engineering
WSP in Canada
Thunder Bay, ON
- Full-time
WSP is currently seeking a highly motivated Senior Geotechnical Engineer to join our Ground Engineering team, located at our Thunder Bay Ontariooffice. You will work closely with our…
Added 9 mins ago
SM
RQ11667 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Business Analyst with strong experience in business analysis, requirements gathering, process modelling, workflow optimization, database analysis, and stakeholder…
Added 9 mins ago
SM
RQ00789 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Systems Testing/QA Specialist with extensive experience in quality assurance, software testing, test automation, and enterprise application validation. The ideal…
Added 9 mins ago
SM
RQ00789 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Systems Testing/QA Specialist with extensive experience in quality assurance, software testing, test automation, and enterprise application validation. The ideal…
Added 9 mins ago
SM
RQ11667 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Business Analyst with strong experience in business analysis, requirements gathering, process modelling, workflow optimization, database analysis, and stakeholder…
Added 9 mins ago
SM
RQ11667 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Business Analyst with strong experience in business analysis, requirements gathering, process modelling, workflow optimization, database analysis, and stakeholder…
Added 9 mins ago
SM
RQ00789 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Systems Testing/QA Specialist with extensive experience in quality assurance, software testing, test automation, and enterprise application validation. The ideal…
Added 9 mins ago
LI
Project Manager/Leader
Lotus IT Solutions
Toronto, ON · North York, ON
- Contract
…and Business Service Delivery and Procurement) is seeking a Senior Project Manager/Leader to lead large-scale, complex, and high-profile OPS I&IT initiatives. The successful consultant will…
Added 9 mins ago
LI
Senior Systems Testing/QA Specialist
Lotus IT Solutions
Toronto, ON
- Contract
…and Business Service Delivery and Procurement) is seeking a Senior Systems Testing/QA Specialist to lead and perform quality assurance and testing activities for a complex enterprise…
Added 9 mins ago
TB
Burger’s Priest Assistant General Manager – Eglinton
The Burger's Priest
Toronto, ON
- Full-time
Take direction and feedback from the Senior Management team
Added 9 mins ago
SM
RQ11598 – Software Developer – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Software Developer with extensive experience in software development, Identity and Access Management (IAM), Microsoft Entra ID, Oracle IAM tools, .NET applications,…
Added 9 mins ago
C
Sr. Consulting Manager, P&C insurance- Claims transformation
Cognizant
Mississauga, ON
- Full-time
As a Senior Consulting Manager, Insurance Consulting, you will make an impact by helping property and casualty (P&C) insurers transform their claims operations with emerging technologies…
Added 9 mins ago
SM
RQ11598 – Software Developer – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Software Developer with extensive experience in software development, Identity and Access Management (IAM), Microsoft Entra ID, Oracle IAM tools, .NET applications,…
Added 9 mins ago
SM
RQ00762 – Systems Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Systems Analyst with 5–8 years of experience in systems analysis, functional consulting, or a similar IT-focused role. The ideal candidate will have hands-on…
Added 9 mins ago
SM
RQ11736 – Software Developer – Front End – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Software Developer – Front End with extensive experience designing, developing, testing, deploying, and maintaining large-scale, multi-client, Internet-ready web…
Added 9 mins ago
SM
RQ11736 – Software Developer – Front End – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Software Developer – Front End with extensive experience designing, developing, testing, deploying, and maintaining large-scale, multi-client, Internet-ready web…
Added 9 mins ago
SM
RQ00762 – Systems Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Systems Analyst with 5–8 years of experience in systems analysis, functional consulting, or a similar IT-focused role. The ideal candidate will have hands-on…
Added 9 mins ago
DI
Senior iOS Developer
Dawn InfoTek
Toronto, ON
- Contract
We are currently seeking a highly skilled Senior iOS Developer / iOS Development Lead to join our dynamic team and support one of our major banking clients.

Info-Tech Research Group

Manager, Product Marketing

Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 22, 2026

Original job description

Position Summary

We are seeking an experienced Manager, Product Marketing with a deep understanding of HR and the ability to market to senior HR leaders, to develop and drive our product marketing practice.

The ideal candidate will be both strategic and hands-on, applying a fluid understanding of HR, customer segmentation, and the buyer journey to create the messaging, content, and value propositions that differentiate McLean & Company in the market and form the marketing foundation for our campaigns.

This is a key strategic role. Initially, it is heavily focused on rebuilding collateral and value propositions across every McLean & Company product and service line. Over time, it expands into product market planning and strategy, account-based marketing programs, sales enablement, and the integrated go-to-market process. We need a strong, experienced product marketing leader who will build and guide a next-gen product marketing function, bringing years of B2B experience and industry best practices to create an inspired, structured discipline.

Key Responsibilities

Collateral & Value Proposition Development (~70%)

Audit all existing collateral across McLean’s product and service lines, identifying gaps, inconsistencies, and outdated messaging.
Identify and prioritize collateral requirements and collaborate with Product Management and Design to build and update key pieces.
Rebuild and rewrite collateral (one-pagers, sales sheets, decks, and related assets) product by product, service by service.
Develop a clear, differentiated value proposition for each offering, following the model used for Executive Services.
Build messaging frameworks, including key messages, benefits, and target personas, in collaboration with stakeholders.
Ensure consistency in voice, positioning, and quality across all materials.

Go-to-Market Strategy & Sales Enablement (~30%)

Enable sellers to articulate the competitive value, buyer mindset, and unique differentiation of our offerings.
Collaborate with Sales to produce sales and marketing plays, offers, and playbooks.
Develop marketing strategy for new product launches, tiered account-based marketing programs, and packaging to drive impact across industries, buyers, and accounts.
Guide marketing peers in creating social, campaign content, web copy, and derivative assets, providing context and insight into the HR buyer mindset.
Inform the integrated go-to-market strategy, coordinating across stakeholders and divisions to drive consistent, transparent execution.
Support the launch of new products and services with positioning, sales enablement, and marketing materials.

Key Selection Criteria

College degree (BA/BS).
7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS.
Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions.
Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment, and comfort owning a large volume of deliverables end to end, from audit through rebuild.
Experience partnering with Sales on go-to-market execution.
Experience working in a matrixed environment, managing change and multitasking across projects and teams.
Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR.
Experience targeting CHROs and HR leaders as customers.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

McLean & Company, a division of Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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More about this job

Responsibilities

Audit and rebuild marketing collateral and differentiated value propositions across the company’s product and service lines, developing consistent messaging in collaboration with Product Management, Design, and other stakeholders. Enable Sales and guide go-to-market execution through sales plays, account-based marketing, launch materials, and integrated marketing strategy.

Requirements

Requires a bachelor’s degree and 7+ years of experience in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS. Candidates should have strong writing and messaging skills, experience with enterprise-scale projects and Sales partnership, and knowledge of HR audiences and functions; French, Spanish, or German proficiency is preferred.

Skills

Product Marketing
B2B Marketing
Value Proposition Development
Messaging Strategy
Content Strategy
Collateral Development
Go-to-Market Strategy
Sales Enablement
Customer Segmentation
Buyer Journey Analysis
Account-Based Marketing
Product Launches
Competitive Positioning
Project Management
Stakeholder Collaboration
HR Industry Knowledge

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
B2B Marketing
Human Resources
Professional Services
SaaS
Value Propositions
Messaging Frameworks
Customer Segmentation
Buyer Journey
Collateral
Product Management
Design
Go-to-Market Strategy
Sales Enablement
Account-Based Marketing
Product Launches
Packaging
Sales Playbooks
CHROs
Talent Management
Workforce Planning
Total Rewards
HR Analytics
AI in HR
Matrixed Environment
French
Spanish
German

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