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Customer Success Manager
Sama
Remote, Canada
$65,000 to $95,000 CAD / year
Full-time · Remote
Driving success and retention: With a consultative approach, you are instrumental in helping our clients achieve their goals, maximize their ROI with our platform, and ensure every…
Regional Sales Manager, Strategic Accounts
SOTI
Mississauga, Ontario
Full-time
Navigate internal teams and resources to address customer challenges, streamline solutions, and accelerate deal success.
Manager, Mid-Market Customer Success
Noibu
Remote, Canada
$100,000 to $120,000 CAD / year
Full-time · Remote
Noibu is seeking a creative and exceptional Manager to lead our Mid Market Customer Success Team. In this role, you will be responsible for leading a team of 5 Customer Success Managers,…
Account-Based Marketing Manager, Canada Strategic Customer and Partner Marketing
Amazon
Toronto, ON
Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field…
Renewals Manager, Global Scaled Customer Success - Toronto
Pigment
Toronto, ON
Full-time
The Renewals Manager is responsible for driving customer retention across Pigment’s scaled segment by owning the end-to-end renewal lifecycle. This role blends commercial acumen with…
Sales & Business Development Manager, Senior Care and Strategic Accounts
Stevans Commercial Interiors
Brantford, ON
Full-time
Sales & Business Development Manager, Senior Care and Strategic Accounts
Sales & Business Development Manager, Senior Care and Strategic Accounts
HR à la carte
Brantford, ON
Full-time
Sales & Business Development Manager, Senior Care and Strategic Accounts
Added 3 hours ago
Key Account Manager (China E-Commerce and Customer Success)
WPIC Marketing + Technologies
Canada
Full-time
This is not a Sales or Business Development Key Account Manager role. You'll serve as the strategic advisor and primary relationship owner for a portfolio of international brands, helping…
Director, Customer Success NAMER/APAC (Hybrid)
Nitro
Toronto, ON
As the Director / Senior Director of Customer Success, you will lead and scale our regional Customer Success organization, helping some of the world's largest enterprises realize value from…
Director, Customer Success
veritree
Vancouver, British Columbia
You lead a team of 6 Senior Customer Success Managers and Customer Success Managers, carry the full retention, upsell, cross-sell, and transactional re-sign number for the business, and…
Director, Customer Success
veritree
Vancouver, BC
$150,000 to $200,000 CAD / year
Contract
You lead a team of 6 Senior Customer Success Managers and Customer Success Managers, carry the full retention, upsell, cross-sell, and transactional re-sign number for the business, and…
Strategic Services Manager, TruckMate
Trimble Inc.
Canada
Full-time
Strategic Services Manager, TruckMate (Must Have) - Drive Customer Success and Growth in Transportation Technology
Customer Business Manager
Encore
Toronto, ON
We are seeking a commercially strong, highly organized Customer Business Manager to manage a diverse portfolio of regional retail, distributor and secondary customer accounts.
Client Success Manager
Pavago
Remote, Canada
Remote
Client Success Manager (Revenue Growth & Client Success) – Remote
Senior Marketing Manager, Customer Lifecycle
McLean & Company
Canada
Full-time
This is an exciting opportunity to play a critical role in strengthening customer relationships and driving long-term business success across the full customer journey. If you are a…
Founding Strategic Account Manager
Terminal
Toronto, ON
$220,000 to $260,000 USD / year
Full-time
We’re hiring our first Strategic Account Manager to own the commercial outcome: scaling, expansion and renewal inside Terminal’s enterprise accounts. You won’t inherit an account-planning…
Founding Strategic Account Manager
Terminal
Toronto, ON
$220,000 to $260,000 CAD / year
Full-time
We’re hiring our first Strategic Account Manager to own the commercial outcome: scaling, expansion and renewal inside Terminal’s enterprise accounts. You won’t inherit an account-planning…
Senior Marketing Manager, Customer Lifecycle
Info-Tech Research Group
Canada
Full-time
This is an exciting opportunity to play a critical role in strengthening customer relationships and driving long-term business success across the full customer journey. If you are a…
Pilot Success Manager
Geotab
Oakville, ON · Toronto, ON · Waterloo, ON
…to our growth and deliver results! Geotab is seeking a Pilot Success Manager who will focus on the most strategic accounts across North America and Latin America. The PSM will be the…
Client Success Manager
NRI Industrial Sales
Mississauga, ON
Full-time
Identify accounts requiring Business Development Manager involvement and coordinate appropriate handoff for strategic, commercial, or new-business discussions.
Director, Customer Success
AON3D
Montreal, Quebec · Greater Montreal Metropolitan Area
Full-time
AON3D is seeking a Director, Customer Success to own the end-to-end post-sale customer experience across success planning, software and printer support, renewals, training, and escalations.…
Strategic Account Manager
Lincoln Electric
Toronto, ON
Lincoln Electric is seeking a highly motivated Strategic Account Manager to actively manage and drive sales at strategic accounts in the region. The role driver is to utilize strategic…
Client Success Manager - Automotive
Vicimus Inc.
Mississauga, ON
Full-time
Vicimus delivers innovative marketing and technology solutions that help automotive dealerships drive results, retain customers, and grow their businesses. We’re looking for a Client…
Client Success Manager - Automotive
Vicimus Inc.
Brantford, ON
Full-time
Vicimus delivers innovative marketing and technology solutions that help automotive dealerships drive results, retain customers, and grow their businesses. We’re looking for a Client…
Senior Client Success Manager - NuORDER (18-month fixed-term contract)
Lightspeed Commerce, Inc.
Remote, Canada
Full-time · Remote
NuORDER by Lightspeed is seeking a Senior Client Success Manager (CSM) to join its B2B Client Success team. This role is pivotal in driving customer retention, expanding revenue through…

Info-Tech Research Group

Senior Marketing Manager, Customer Lifecycle

Canada

Job type: Full-time

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

The Senior Marketing Manager will own the strategy and execution of programs supporting the full customer journey, including onboarding, adoption, advocacy, and retention. They will collaborate cross-functionally to deepen engagement, increase customer lifetime value, and reduce churn.

Requirements

Candidates must have 7-10 years of experience in B2B marketing or lifecycle roles and hold a BS/MS degree in marketing or a related field. Strong analytical skills, proficiency in CRM/marketing automation tools, and experience in team management are essential.

Experience

5 to 10 years

Education

bachelor degree
postgraduate degree

Working hours

40 hours per week

Work arrangement

On-site

Skills

Customer Lifecycle Management
B2B Marketing
Customer Advocacy
Retention Strategy
Product Adoption
Marketing Automation
CRM
Storytelling
Data Analysis
Project Management
Cross-functional Collaboration
Strategic Planning
Communication
Team Leadership
Campaign Execution

Visa sponsorship

Not detected in the job text

Keywords

Customer Lifecycle
B2B Marketing
Customer Engagement
Retention
Onboarding
Product Adoption
Customer Advocacy
Referral Program
Churn Reduction
Salesforce
HubSpot
Marketo
CRM
Marketing Automation
Data Analysis
Storytelling
Project Management
Cross-functional Collaboration
Customer Lifetime Value
Win-back Programs
Case Studies
Testimonials
Strategy Execution
Performance Metrics
Team Leadership

Original job description

This is an exciting opportunity to play a critical role in strengthening customer relationships and driving long-term business success across the full customer journey. If you are a strategic marketer with a passion for customer engagement, retention, and growth, we encourage you to apply !

The Role

The Senior Marketing Manager, Customer Lifecycle will own the strategy and execution of programs that support customers at every key stage of their journey with McLean & Company - from onboarding and product adoption, through advocacy, awards, referrals, growth, and retention of at-risk accounts. This role is responsible for building an integrated lifecycle marketing approach that deepens engagement, reinforces brand loyalty, increases customer lifetime value, and reduces churn.

This position requires a strategic, results-driven marketer with a passion for customer engagement, storytelling, and program execution. The ideal candidate will collaborate cross-functionally with sales, delivery teams, and other key stakeholders to ensure an integrated and seamless customer experience across the entire lifecycle.

Key Responsibility Areas

As a Senior Marketing Manager, you will be responsible for -

Customer Onboarding & Product Adoption

Design and lead onboarding programs and communications that accelerate time-to-value for new customers.
Partner with sales and product teams to build adoption campaigns that drive usage of key features and deepen engagement.
Develop lifecycle communications (email, in-app, content) that guide customers through key adoption and engagement milestones.

Customer Advocacy & Awards Program

Develop and execute a comprehensive customer advocacy strategy that increases customer engagement and reinforces brand loyalty.
Manage, and scale the customer awards program to recognize and celebrate customer success stories.
Identify and nurture customer advocates, creating opportunities for them to participate in case studies, testimonials, events, and peer networking initiatives.
Work closely with sales and delivery teams to identify high-value customers for advocacy opportunities.
Collaborate with the broader marketing team to create compelling advocacy content that can be leveraged across multiple channels, including digital, events, and social media.

Customer Referral Program

Develop and scale a customer referral program that leverages engaged advocates to drive high-quality, net-new opportunities aligned with overall growth objectives.
Partner closely with sales to identify referral-ready customers, define clear referral pathways, and ensure referrals are positioned and tracked as a core extension of customer advocacy.

Customer Growth

Develop and implement customer growth initiatives that encourage expanded product adoption and drive expansion within existing accounts.
Work closely with sales to align growth initiatives with business goals.

Customer At-Risk & Retention

Identify at-risk customers using usage data, support signals, and satisfaction metrics, and develop proactive retention strategies.
Partner with customer success and sales to design and execute save and win-back programs for at-risk accounts.
Track churn indicators and retention metrics, refining programs to reduce attrition and protect customer lifetime value.

Program Management & Measurement

Track and analyze key performance metrics across all lifecycle programs, using insights to refine strategies and maximize effectiveness.
Serve as a key liaison between marketing, sales, and customer success teams to ensure lifecycle efforts align with broader business goals.
Lead and manage a team of two shared marketing resources, acting as a project manager and effectively allocating their time and skills across initiatives based on business priorities.

Competencies / Key Selection Criteria

Education & Experience

BS/MS degree in marketing, communications, or a related field.
7-10 years of experience in B2B marketing, customer engagement, or lifecycle/advocacy roles.
Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention programs.

Skills & Abilities

Strong ability to build and nurture customer relationships, with a passion for amplifying customer success.
Proven experience developing and executing integrated marketing campaigns across the customer journey.
Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders.
Strong storytelling and content creation skills, with experience developing case studies and testimonials.
Excellent written and oral communication skills.
Analytical mindset with the ability to measure program success, interpret churn/retention data, and iterate based on insights.
Experience managing and mentoring team members, ensuring effective resource allocation.
Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, or similar).
Creative problem-solving skills, with the ability to think outside the box and drive innovative marketing strategies.
Exceptional organizational skills with a keen ability to manage competing deadlines and complex projects while staying focused on key objectives.
Ability to adapt quickly to changing priorities and thrive in a dynamic, high-energy work environment.
Language Skills: Bilingual proficiency in French, Spanish or German is good to have to support our diverse client base across North America and globally.

McLean & Company, a division of Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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