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Added 3 mins ago
MU
Office Assistant A (Manager/Librarian - Jazz Choir)
McGill University
BC · Strathcona Music
- Part-time
…apply through this Career Site. Login to your McGill Workday account and apply to this posting using the Find Jobs report (type Find Jobs in the search…
Added 3 mins ago
MU
Administrative Officer
McGill University
Sainte-Anne-de-Bellevue, QC · Laird Hall
- Full-time
…apply through this Career Site. Login to your McGill Workday account and apply to this posting using the Find Jobs report (type Find Jobs in the search…
Added 3 mins ago
BC
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Account Manager
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- $90,000 to $110,000 CAD / year
- Full-time
The Account Manager is responsible for managing client relationships and driving sales growth. In some territories, this position may oversee a team of service personnel and therefore…
Added 15 mins ago
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PUBLIC RELATIONS AND PROGRAM COORDINATOR - RICHMOND HILL, ON
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Added 15 mins ago
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Category Manager, Sundries
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- Full-time
The Category Manager, Sundries will own the sundries business for Canada end to end: assortment strategy, vendor relationships and negotiation, pricing and promotional strategy, and…
Added 15 mins ago
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Trois-Rivières, QC · Greater Trois-Rivieres Metropolitan Area
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Added 15 mins ago
TU
Recruitment and Admissions Assistant
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Vancouver, BC
- $4,582 to $4,816 CAD / month
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Added 15 mins ago
BC
Student Recruitment Specialist
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Burnaby, BC
- $62,669 to $68,082 CAD / year
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Added 16 mins ago
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Senior DevOps Engineer - Healix
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Added 16 mins ago
NB
Associate
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Quebec, QC
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Added 16 mins ago
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Manager, Life Insurance and Group Benefits
Oracle RMS Insurance Risk Management Services Inc.
Concord, ON
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Added 16 mins ago
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- Full-time
Experience: 5+ years in key account management or wholesale sales
Added 18 mins ago
Territory Manager - LCBO/Grocery (GTA West) (14 mo. contract, FT)
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Added 18 mins ago
SG
Territory Manager - LCBO-Conv (GTA East) (Full Time)
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- Full-time
Added 18 mins ago
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Site Reviewer
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Senior Client Manager - Montreal
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Added 18 mins ago
GE
Sales Representative
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Saint John, NB · Sussex, NB · Dartmouth, NS
- Full-time
Reporting to the Sales and Retention Manager, the Inside Sales Representative will be the initial point of contact for prospective and existing customers and will work with management and…
Added 33 mins ago
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Supervisor, Transfers
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- $83,000 to $100,000 CAD / year
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Added 33 mins ago
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Account Executive, Business Sales - London
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Currently, we are actively seeking Account Executives, for our Small & Medium Business Sales & Marketing
Added 33 mins ago
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Account Executive, Business Sales - Markham
OSL Direct Services
Markham, ON
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Currently, we are actively seeking Account Executives, for our Small & Medium Business Sales & Marketing
Added 48 mins ago
N
Commercial Lines Account Manager
Navacord
Sudbury, ON
- $60,000 to $80,000 CAD / year
- Full-time
The Commercial Account Manager is responsible for prompt, accurate, and courteous commercial account management. This role is the primary liaison between the client and the insurance…

Info-Tech Research Group

Web Analytics & Optimization Manager

Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 7, 2026

Original job description

About the role

You'll own web analytics and measurement across our Info-Tech and McLean websites. A lot of the role is GA4 and GTM, setting up tracking correctly, keeping the data accurate, and making sure anything we need to measure on the site can be measured. This is an ownership role, not just marketing reporting. The teams across marketing rely on this data, so your job is to make sure it works and they can trust it.

The role also spans SEO and content optimization. You'll run and improve keyword research, recommend on-page improvements, and help shape how our pages perform in search and AI results, working alongside the content and web teams.

Key responsibilities

Web analytics and measurement

Develop and own measurement and optimization strategies and take them through to execution.
Own GA4 across both sites, from setup and configuration to conversion and key-event tracking and overall data accuracy. You're accountable for making sure anything we need to measure can be measured, and that the numbers hold up.
Own the GTM setup, building, testing, and troubleshooting tags and events, and partnering with dev on the data layer so new product and campaign launches are tracked correctly from day one.
Keep UTMs and tagging consistent across all marketing divisions (PR, Social, Paid, Email, Events), and improve the setup we have today, including partnering with PR on how they track and report on coverage.
Handle ad hoc analysis, investigations, and executive or project requests as they come up, including traffic anomalies, bot traffic, conversion drops, and page-level behaviour, and come up with a point of view on what to do about them, not just the numbers.
Produce monthly and quarterly reporting on website performance, conversions, and outcomes, including the quarterly website and traffic review for executives.
Build and maintain dashboards.
Own and administer the analytics and SEO tools, including access, user management, and configuration.

SEO: content and on-page

Work closely with the brand and content teams on what to optimize and how.
Run keyword and content-gap research to support content planning, including requests from the research teams.
Recommend on-page optimizations (meta, headings, structure, internal linking) and work with the content team to get them implemented.
Help keep terminology and messaging consistent across our content.
Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data.

AI search / GEO

Measure AI visibility using the data available (AI Overviews, LLM referrals).
Collaborate with the web team on GEO and AI-search strategy, and on LLM optimization efforts and tooling.

What we're looking for

Must have

Deep, hands-on GA4 and GTM experience. You've set up and managed a GA4 account, configured events and conversions, and debugged tracking yourself, not just read the reports.
4 to 6 years in web analytics, ideally in a marketing environment.
Strong data visualization and reporting skills.
Comfortable enough with code (SQL and light scripting). You don’t need to be a developer, but it’ll help you debug tracking, pull data, and move faster.
A proactive self-starter who works closely with all the marketing teams and turns data into clear monthly insights.
Solid SEO and content-optimization fundamentals, with the instinct to go beyond checklist, tool-driven SEO.
Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush.
Can explain technical findings to non-technical executives.
Understands how privacy regulations, consent requirements, and browser tracking changes (e.g. Apple and Safari) affect what we can measure, and how to work within them.

Nice to have

Gainsight PX experience (training provided as needed).
Power BI experience preferred.
Experience measuring AI search and GEO visibility.

What success looks like

GA4 and GTM tracking is accurate and trusted, with conversions and key events validated.
Leaders across the business make decisions on this data with confidence.
Monthly and quarterly reporting lands on time and gets used in decisions.
Stakeholders across marketing get clear, timely answers to their analytics questions.
UTM tracking stays consistent across teams.
Keyword research and on-page recommendations get delivered and improve content performance.
Organic search and AI visibility are measured consistently and trending in the right direction.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process

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More about this job

Responsibilities

The role involves owning web analytics and measurement strategies, including GA4 and GTM configuration, to ensure data accuracy across marketing divisions. Additionally, the manager will lead SEO and content optimization efforts, collaborating with teams to improve search performance and AI visibility.

Requirements

Candidates must have 4 to 6 years of hands-on experience in web analytics, specifically with GA4 and GTM. Proficiency in SEO fundamentals, data visualization, and basic SQL scripting is required to support technical tracking and executive reporting.

Skills

GA4
GTM
Web Analytics
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
Reporting
Data Layer
Conversion Tracking
AI Search Optimization

Visa sponsorship

Not detected in the job text

Keywords

Web Analytics
GA4
GTM
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
AI Search
GEO
UTM Tracking
Data Layer
Conversion Tracking
Gainsight PX
Power BI
Marketing Analytics
Reporting
Dashboarding
Technical SEO
LLM Optimization
Privacy Regulations
Data Accuracy

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