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Added 12 mins ago
GI
Quality Coordinator
Green Infrastructure Partners
Caledon, ON · Mississauga, ON · Perdue Court, Caledon, ON
- Full-time
…a best-for-project vision. Reporting to the Quality/Project Manager, you will play a pivotal role in servicing major projects related to inspection and testing of construction materials…
Added 12 mins ago
GI
Treasury Manager
Green Infrastructure Partners
Markham, ON · Headquarters, Markham, ON
- Full-time
The Manager, Treasury will report to the Treasurer and will collaborate closely with the Corporate Finance, Shared Services, and Operational teams to maintain and streamline treasury…
Added 12 mins ago
GI
Talent Acquisition Manager
Green Infrastructure Partners
Markham, ON · Headquarters, Markham, ON
- Full-time
Reporting to the VP, HR, the Talent Acquisition Manager is pivotal in cultivating a talent-centric organization by developing and executing innovative recruitment strategies that attract…
Added 12 mins ago
IG
Senior Financial Analyst
Inland Group of Companies
Truro, NS · ITH Truro
- Full-time
The Senior Financial Analyst supports the Manager, Financial Planning & Analysis in the preparation of budgets, forecasts, internal reporting, and financial analysis across the Inland Group…
Added 22 mins ago
L&
National Account Manager - West
Lindt & Sprüngli USA
Vancouver, BC · BC
- Full-time
Reporting to the Director, Sales, the National Account Manager leads the development and execution of customer strategies for Pattison Food Group and London Drugs. This role builds…
Added 22 mins ago
C
113-26: Assistant Site Manager Employment Services
Costi
Brampton, ON · Mississauga, ON · Toronto, ON · Vaughan, ON
- Full-time
POSITION: ASSISTANT SITE MANAGER, EMPLOYMENT SERVICES
Added 42 mins ago
T
Program Manager, Carrier Operations & Governance
Twilio
Remote, Canada
- Full-time
- Remote
Join Twilio as a Program Manager, Carrier Operations & Governance - a tech-forward business analyst and program manager within a brand-new function built from the ground up to reshape how…
Added 1 hour ago
FS
Manager, Marketing Analytics & Planning, Firehouse Subs Canada
Firehouse Subs
Toronto, ON
- Full-time
The Manager, Marketing Analytics & Planning, will play a key role in driving the vision and marketing strategy for Firehouse Subs in Canada. This role will lead the marketing analytics…
Added 2 hours ago
Sr. Manager, Web Strategy
Asana
Vancouver, BC
Develop the website tactical roadmap by synthesizing qualitative research, user insights, and quantitative data to identify the highest-leverage opportunities for the business.
Added 2 hours ago
Freight Manager
Lush Handmade Cosmetics
Toronto, ON
The Freight Manager will lead a high-performing team, developing talent and building organizational capability while partnering closely with Supply Chain, Finance, Operations, Procurement,…
Added 2 hours ago
OM
Analyste d'affaires
Omnicom Media
Montreal, QC
- Full-time
…stratégies médias uniques en mettant à profit les données et les insights afin de déterminer les meilleurs canaux et environnements qui nous permettront de rejoindre nos publics cibles.…
Added 2 hours ago
EG
Spécialiste, Planification et Insights/Expedia Group Advertising Planning & Insights (EGA-PI) Manager (FTC)
Expedia Group
Montreal, QC
- $63,000 to $88,500 CAD / year
- Full-time
Spécialiste, Planification et Insights / Planning & Insights Manager
Added 2 hours ago
LF
Freight Manager
Lush Fresh Handmade Cosmetics North America
Toronto, ON
- Full-time
The Freight Manager will lead a high-performing team, developing talent and building organizational capability while partnering closely with Supply Chain, Finance, Operations, Procurement,…
Added 2 hours ago
A
Outside Field Sales Representative (Small Business Solutions)- (Bilingual: English & Cantonese/Mandarin)
ADP
Mississauga, ON
- $71,600 to $121,600 CAD / year
- Full-time
Modern Selling Skills – Combine sales technology and AI driven tools and data insights to drive pipelines and revenue.
Added 2 hours ago
EG
Expedia Group Advertising Planning & Insights (EGA-PI) Manager (FTC)
Expedia Group
Toronto, ON
- $65,500 to $92,000 CAD / year
- Full-time
Expedia Group Advertising Planning & Insights (EGA-PI) Manager
Added 2 hours ago
EG
Expedia Group Advertising Planning & Insights (EGA-PI) Manager (FTC)
Expedia Group
Vancouver, BC
- $65,500 to $92,000 CAD / year
- Full-time
Expedia Group Advertising Planning & Insights (EGA-PI) Manager
Added 2 hours ago
MC
Care Information Manager
Mino Care
Toronto, ON · Greater Toronto Area, Canada
- Internship
The Care Information Manager will oversee the information systems, data workflows, and reporting structures that power the Mino Care Perinatal Pathways Program. This position is essential…
Added 2 hours ago
WC
Senior Manager, Strategic Initiatives- Corporate Strategy
Walmart Canada
Mississauga, ON
- Full-time
Utilize market research and analytics-based insights to inform opportunities and risks for the organization, through internal and external sources, including economic outlook, competitor…
Added 2 hours ago
WC
Manager, Program Management (People Analytics)
Walmart Canada
Mississauga, ON
- Full-time
Position Summary...The Manager, Program Management (People Analytics) plays a pivotal role in leveraging People data, analytics, and program management to drive data-informed…
Added 3 hours ago
BC
Product Manager
Beem Credit Union
BC
- Full-time
The Product Manager is responsible for the success of an assigned product. Working within the strategic direction established by the Principal Product Manager and AVP, Product Management,…
Added 3 hours ago
V
Client Consulting Manager
Visa
Toronto, ON
- Full-time
The Client Consulting Manager will be a key member of Visa Consulting and Analytics (VCA), a team within Visa Advisory Services that drives tangible, impactful and financial results for…
Added 3 hours ago
AC
Manager, Capital Planning
Alimentation Couche-Tard
Laval, QC
- Internship
The Manager provides portfolio insights, investment analysis, and clear recommendations to support senior leadership and the Investment Board. Working across functions such as Technology,…
Added 3 hours ago
S
Product Manager
Shipra
Toronto, ON
- Full-time
We are seeking a strategic Product Manager to drive the development of Shipra's financial intelligence platform. As a Product Manager, you will own the product roadmap for features that…
Added 3 hours ago
OM
Analyst, Data Management & Visualization
Omnicom Media
Toronto, ON
- Full-time
You will build and maintain interactive dashboards and data visualizations that provide actionable insights into media performance, creative effectiveness, and audience behavior. Working…
Added 3 hours ago
DG
Manager, Business Transformation
Doane Grant Thornton LLP
Toronto, ON
- Full-time
As a Manager, Business Transformation, you will help bring the Firm’s strategy to life by leading workstreams within enterprise-wide transformation initiatives across people, processes, and…

Info-Tech Research Group

Web Analytics & Optimization Manager

Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 7, 2026

Original job description

About the role

You'll own web analytics and measurement across our Info-Tech and McLean websites. A lot of the role is GA4 and GTM, setting up tracking correctly, keeping the data accurate, and making sure anything we need to measure on the site can be measured. This is an ownership role, not just marketing reporting. The teams across marketing rely on this data, so your job is to make sure it works and they can trust it.

The role also spans SEO and content optimization. You'll run and improve keyword research, recommend on-page improvements, and help shape how our pages perform in search and AI results, working alongside the content and web teams.

Key responsibilities

Web analytics and measurement

Develop and own measurement and optimization strategies and take them through to execution.
Own GA4 across both sites, from setup and configuration to conversion and key-event tracking and overall data accuracy. You're accountable for making sure anything we need to measure can be measured, and that the numbers hold up.
Own the GTM setup, building, testing, and troubleshooting tags and events, and partnering with dev on the data layer so new product and campaign launches are tracked correctly from day one.
Keep UTMs and tagging consistent across all marketing divisions (PR, Social, Paid, Email, Events), and improve the setup we have today, including partnering with PR on how they track and report on coverage.
Handle ad hoc analysis, investigations, and executive or project requests as they come up, including traffic anomalies, bot traffic, conversion drops, and page-level behaviour, and come up with a point of view on what to do about them, not just the numbers.
Produce monthly and quarterly reporting on website performance, conversions, and outcomes, including the quarterly website and traffic review for executives.
Build and maintain dashboards.
Own and administer the analytics and SEO tools, including access, user management, and configuration.

SEO: content and on-page

Work closely with the brand and content teams on what to optimize and how.
Run keyword and content-gap research to support content planning, including requests from the research teams.
Recommend on-page optimizations (meta, headings, structure, internal linking) and work with the content team to get them implemented.
Help keep terminology and messaging consistent across our content.
Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data.

AI search / GEO

Measure AI visibility using the data available (AI Overviews, LLM referrals).
Collaborate with the web team on GEO and AI-search strategy, and on LLM optimization efforts and tooling.

What we're looking for

Must have

Deep, hands-on GA4 and GTM experience. You've set up and managed a GA4 account, configured events and conversions, and debugged tracking yourself, not just read the reports.
4 to 6 years in web analytics, ideally in a marketing environment.
Strong data visualization and reporting skills.
Comfortable enough with code (SQL and light scripting). You don’t need to be a developer, but it’ll help you debug tracking, pull data, and move faster.
A proactive self-starter who works closely with all the marketing teams and turns data into clear monthly insights.
Solid SEO and content-optimization fundamentals, with the instinct to go beyond checklist, tool-driven SEO.
Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush.
Can explain technical findings to non-technical executives.
Understands how privacy regulations, consent requirements, and browser tracking changes (e.g. Apple and Safari) affect what we can measure, and how to work within them.

Nice to have

Gainsight PX experience (training provided as needed).
Power BI experience preferred.
Experience measuring AI search and GEO visibility.

What success looks like

GA4 and GTM tracking is accurate and trusted, with conversions and key events validated.
Leaders across the business make decisions on this data with confidence.
Monthly and quarterly reporting lands on time and gets used in decisions.
Stakeholders across marketing get clear, timely answers to their analytics questions.
UTM tracking stays consistent across teams.
Keyword research and on-page recommendations get delivered and improve content performance.
Organic search and AI visibility are measured consistently and trending in the right direction.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process

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More about this job

Responsibilities

The role involves owning web analytics and measurement strategies, including GA4 and GTM configuration, to ensure data accuracy across marketing divisions. Additionally, the manager will lead SEO and content optimization efforts, collaborating with teams to improve search performance and AI visibility.

Requirements

Candidates must have 4 to 6 years of hands-on experience in web analytics, specifically with GA4 and GTM. Proficiency in SEO fundamentals, data visualization, and basic SQL scripting is required to support technical tracking and executive reporting.

Skills

GA4
GTM
Web Analytics
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
Reporting
Data Layer
Conversion Tracking
AI Search Optimization

Visa sponsorship

Not detected in the job text

Keywords

Web Analytics
GA4
GTM
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
AI Search
GEO
UTM Tracking
Data Layer
Conversion Tracking
Gainsight PX
Power BI
Marketing Analytics
Reporting
Dashboarding
Technical SEO
LLM Optimization
Privacy Regulations
Data Accuracy

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