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Added 20 mins ago
A
Senior Bilingual French Recruiter
AMS
Toronto, ON
- $76,000 to $100,000 CAD / year
- Full-time
As a Senior Recruiter, you will support client hiring managers with filling their vacancies to target start dates, ensuring all quality thresholds and SLAs/KPIs are met. You will manage the…
Added 20 mins ago
BA
Auto Body Estimator (Red Deer)
Boyd Autobody & Glass
Red Deer, AB
- Full-time
Ready to grow with a team that’s built for your success? Apply today.
Added 20 mins ago
OV
Ticket Taker | Part-Time | Temple Gardens Centre
Oak View Group
Moose Jaw, SK
- $15.7 to $15.85 CAD / hour
- Part-time
…serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural…
Added 20 mins ago
A
Test Technologist
Actalent
Oakville, ON
- $25 to $35 CAD / hour
- Contract
…software, troubleshooting, and running tests to confirm the success of the…
Added 20 mins ago
C
113-26: Assistant Site Manager Employment Services
Costi
Brampton, ON · Mississauga, ON · Toronto, ON · Vaughan, ON
- Full-time
This role is responsible for ensuring that frontline teams deliver consistent, high‑quality, client‑centered services in alignment with COSTI’s service standards, contractual obligations,…
Added 40 mins ago
F
Senior Contracts Manager
Fluor
Calgary, AB
- Full-time
Fluor team members are at the heart of our success in executing projects safely, thoughtfully, and with the highest quality. If you value teamwork, empowerment in your career, and are eager…
Added 42 mins ago
FB
food production manager
Famiglia Baldassarre Inc.
Toronto, ON
- From $70,000 CAD / year
- Full-time
- On-site
Production Manager ? Artisanal Pasta Manufacturing* *Famiglia Baldassarre ? Toronto, ON* *Full-time | Mon-Fri | 8am start | On-site* *$70,000?$85,000 per year based on experience and…
Added 55 mins ago
T
Information Security Specialist
TD
Mississauga, ON · Toronto, ON
- Full-time
Added 55 mins ago
T
Manager, GTS Risk & Control Shared Services Testing
TD
Markham, ON · Toronto, ON
- Full-time
Reporting to Senior Manager, the successful candidate will be responsible for planning, executing, reviewing and reporting on control testing activities to assess the design and operating…
Added 1 hour ago
CS
Co-op: IT and Engineering
Canadian Security Intelligence Service (CSIS) | Service canadien du renseignement de sécurité (SCRS)
Ottawa, ON
- Volunteer
Added 1 hour ago
CS
Co-op: IT and Engineering
Canadian Security Intelligence Service (CSIS) | Service canadien du renseignement de sécurité (SCRS)
AB · Edmonton, AB
- Volunteer
Added 1 hour ago
CS
Co-op: IT and Engineering
Canadian Security Intelligence Service (CSIS) | Service canadien du renseignement de sécurité (SCRS)
Montreal, QC
- Volunteer
Added 1 hour ago
CS
Co-op: IT and Engineering
Canadian Security Intelligence Service (CSIS) | Service canadien du renseignement de sécurité (SCRS)
Calgary, AB
- Volunteer
Added 1 hour ago
TG
Senior Listings Manager (Legal), TSXV
TMX Group
Vancouver, BC · Greater Vancouver Metropolitan Area
- $130,000 to $150,000 CAD / year
- Full-time
Reporting to the Director in the Listings department of TSX Venture Exchange (TSXV), as a client-facing representative of TSXV’s Listed Issuer Services Department. TSXV is part of TMX…
Added 1 hour ago
PI
Sorter PM 147
Purolator Inc.
Fort McMurray, AB
- Internship
The PM Sorter sorts and separates freight by destination, weight, size, and shape to meet client delivery schedules.
Added 1 hour ago
PI
Sorter AM 147
Purolator Inc.
Fort McMurray, AB
- Internship
The AM Sorter sorts and separates freight by destination, weight, size, and shape to meet client delivery schedules.
Added 1 hour ago
RD
Associate Advisor
RBC Dominion Securities
Vancouver, BC
- Full-time
…an experienced Associate Advisor to join a premier Portfolio Manager (“PM”) team by providing exceptional client service as well as investment & wealth management advice. Candidates must…
Added 1 hour ago
R
Branch Manager- EN
RBC
Levis, QC
- Full-time
As a Branch Manager, you are a local market leader, motivating and coaching your team to create a memorable experience for clients. Inside and outside the branch, you capitalize on emerging…
Added 1 hour ago
V
Product Line Manager, Hardware & Robotics / Gestionnaire de produits mécaniques et robotiques
Vention
Montreal, QC
- Full-time
As a Product Line Manager at Vention, you act as product leader for our hardware and robotics product line. You will work closely with Program Managers and Solution Architects in order to…
Added 1 hour ago
A
Banking Relationship Sales Representative (Small Business Solutions) – Whitby Territory
ADP
Mississauga, ON
- Full-time
Our Sales teams are at the heart of ADP’s success. Every day, they earn client trust, solve complex business challenges, and build long‑term partnerships that help organizations thrive.
Added 1 hour ago
K
Manager, Infrastructure, Capital Projects & Sustainability Advisory - Governance & Strategy
KPMG
Langley (District), BC · Vancouver, BC · Victoria, BC · Langley, British Columbia
- Full-time
We are seeking an experienced and driven Manager to join our team, focusing on Strategy and Business Planning. These roles will play a critical part in shaping public and private sector…
Added 1 hour ago
K
Manager / Senior Manager - Technology Risk Services - IT Audit
KPMG
Montreal, QC
- Full-time
Our Technology Risk Services team is growing. We are looking for a Manager/Senior Manager to join our dynamic team in Montreal.
Added 1 hour ago
T
Customer Experience Associate - Riverview
TD
Riverview, NB
- Part-time
…banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are…
Added 1 hour ago
BM
Chef d’équipe en vente au détail / Retail Team Lead
Brand Momentum
Montreal, QC
- $60,000 CAD / year
- Full-time
Added 1 hour ago
TS
Health & Safety Program Manager
The Salvation Army in Canada
Toronto, ON
- Full-time
The Territorial Health and Safety Manager role exists to oversee the day-to-day management of The Salvation Army’s Territorial Health and Safety Program, ensuring a consistent, compliant,…

Info-Tech Research Group

Web Analytics & Optimization Manager

Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 7, 2026

Original job description

About the role

You'll own web analytics and measurement across our Info-Tech and McLean websites. A lot of the role is GA4 and GTM, setting up tracking correctly, keeping the data accurate, and making sure anything we need to measure on the site can be measured. This is an ownership role, not just marketing reporting. The teams across marketing rely on this data, so your job is to make sure it works and they can trust it.

The role also spans SEO and content optimization. You'll run and improve keyword research, recommend on-page improvements, and help shape how our pages perform in search and AI results, working alongside the content and web teams.

Key responsibilities

Web analytics and measurement

Develop and own measurement and optimization strategies and take them through to execution.
Own GA4 across both sites, from setup and configuration to conversion and key-event tracking and overall data accuracy. You're accountable for making sure anything we need to measure can be measured, and that the numbers hold up.
Own the GTM setup, building, testing, and troubleshooting tags and events, and partnering with dev on the data layer so new product and campaign launches are tracked correctly from day one.
Keep UTMs and tagging consistent across all marketing divisions (PR, Social, Paid, Email, Events), and improve the setup we have today, including partnering with PR on how they track and report on coverage.
Handle ad hoc analysis, investigations, and executive or project requests as they come up, including traffic anomalies, bot traffic, conversion drops, and page-level behaviour, and come up with a point of view on what to do about them, not just the numbers.
Produce monthly and quarterly reporting on website performance, conversions, and outcomes, including the quarterly website and traffic review for executives.
Build and maintain dashboards.
Own and administer the analytics and SEO tools, including access, user management, and configuration.

SEO: content and on-page

Work closely with the brand and content teams on what to optimize and how.
Run keyword and content-gap research to support content planning, including requests from the research teams.
Recommend on-page optimizations (meta, headings, structure, internal linking) and work with the content team to get them implemented.
Help keep terminology and messaging consistent across our content.
Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data.

AI search / GEO

Measure AI visibility using the data available (AI Overviews, LLM referrals).
Collaborate with the web team on GEO and AI-search strategy, and on LLM optimization efforts and tooling.

What we're looking for

Must have

Deep, hands-on GA4 and GTM experience. You've set up and managed a GA4 account, configured events and conversions, and debugged tracking yourself, not just read the reports.
4 to 6 years in web analytics, ideally in a marketing environment.
Strong data visualization and reporting skills.
Comfortable enough with code (SQL and light scripting). You don’t need to be a developer, but it’ll help you debug tracking, pull data, and move faster.
A proactive self-starter who works closely with all the marketing teams and turns data into clear monthly insights.
Solid SEO and content-optimization fundamentals, with the instinct to go beyond checklist, tool-driven SEO.
Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush.
Can explain technical findings to non-technical executives.
Understands how privacy regulations, consent requirements, and browser tracking changes (e.g. Apple and Safari) affect what we can measure, and how to work within them.

Nice to have

Gainsight PX experience (training provided as needed).
Power BI experience preferred.
Experience measuring AI search and GEO visibility.

What success looks like

GA4 and GTM tracking is accurate and trusted, with conversions and key events validated.
Leaders across the business make decisions on this data with confidence.
Monthly and quarterly reporting lands on time and gets used in decisions.
Stakeholders across marketing get clear, timely answers to their analytics questions.
UTM tracking stays consistent across teams.
Keyword research and on-page recommendations get delivered and improve content performance.
Organic search and AI visibility are measured consistently and trending in the right direction.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process

Apply About employer

More about this job

Responsibilities

The role involves owning web analytics and measurement strategies, including GA4 and GTM configuration, to ensure data accuracy across marketing divisions. Additionally, the manager will lead SEO and content optimization efforts, collaborating with teams to improve search performance and AI visibility.

Requirements

Candidates must have 4 to 6 years of hands-on experience in web analytics, specifically with GA4 and GTM. Proficiency in SEO fundamentals, data visualization, and basic SQL scripting is required to support technical tracking and executive reporting.

Skills

GA4
GTM
Web Analytics
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
Reporting
Data Layer
Conversion Tracking
AI Search Optimization

Visa sponsorship

Not detected in the job text

Keywords

Web Analytics
GA4
GTM
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
AI Search
GEO
UTM Tracking
Data Layer
Conversion Tracking
Gainsight PX
Power BI
Marketing Analytics
Reporting
Dashboarding
Technical SEO
LLM Optimization
Privacy Regulations
Data Accuracy

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