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Added 3 mins ago
MS
Gerant des vents
Michaels Stores
Saint-Jérôme, QC
- Full-time
Store - ST. JEROME, QCThe Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role…
Added 3 mins ago
FG
Laline - Seasonal Sales Associate (Seasonal Beauty Advisor) - Square One
Fox Group Canada Inc.
Mississauga, ON
- Part-time
…and most exciting times of the year. Reporting to the Store Manager, you will deliver exceptional customer service, share product knowledge, support sales goals, and help create a welcoming…
Added 3 mins ago
MU
Administrative Officer
McGill University
Sainte-Anne-de-Bellevue, QC · Laird Hall
- Full-time
…Administrative Officer is the operational and administrative manager of the Collaborative’s McGill Partner Academic Lead's office and the AES’ Academic Lead’s office; in addition, they will…
Added 3 mins ago
CM
Assistant Store Manager - Kerrisdale
Choices Market
Vancouver, BC
- Full-time
Choices Market in Kerrisdale currently has an opening for an Assistant Store Manager.
Added 3 mins ago
RG
Manager, Employee Experience
Rohit Group
Edmonton, AB
- Full-time
…Rohitians who carry our company to 2032. We are looking for a Manager, Employee Experience to make sure that everyone who joins Rohit finds friends, purpose and a reason to build their…
Added 14 mins ago
AS
PUBLIC RELATIONS AND PROGRAM COORDINATOR - RICHMOND HILL, ON
Al-Ayn Social Care Foundation Canada
Richmond Hill, ON
- Full-time
Plan and execute events that are appealing to the public and bring awareness to Al-Ayn’s work with the orphans.
Added 14 mins ago
IG
Continuous Improvement Leader
IMT Group
Ingersoll, ON
- $98,400 to $147,600 CAD / year
- Full-time
Anticipated 18–24-month development pathway toward potential future Plant Manager consideration. This position is intentionally designed to provide broad operational and leadership…
Added 14 mins ago
CP
Animal Care Technician (Swine Technician)
Canada Packers Inc.
MB · Poplarfield, MB
- Full-time
Working closely with the Manager, you’ll be responsible for the day-to-day operations in the barn. This includes a variety of physical tasks such as pushing, pulling, bending, lifting (up…
Added 14 mins ago
Q
Senior Cloud DevOps Engineer
Qfin
Toronto, ON · North York, ON
- Full-time
Monitor system health, application performance, infrastructure metrics, logs, alerts, and operational events.
Added 14 mins ago
CP
Animal Care Technician (Swine Technician)
Canada Packers Inc.
MB · Poplarfield, MB
- Full-time
Working closely with the Manager, you’ll be responsible for the day-to-day operations in the barn. This includes a variety of physical tasks such as pushing, pulling, bending, lifting (up…
Added 14 mins ago
SS
Project Coordinator, Events
Streampoint Solutions
Toronto, ON
- Full-time
…tools that enable organizers to craft, market, and measure events with unparalleled precision. Driven by cutting-edge technology, Streampoint stands at the intersection of event innovation…
Added 14 mins ago
TU
Recruitment and Admissions Assistant
The University of British Columbia
Vancouver, BC
- $4,582 to $4,816 CAD / month
- Full-time
Reports to the Associate Manager, Admissions and Operations. Works closely with admissions team members in supporting admissions inquiries and functions.
Added 14 mins ago
BC
Student Recruitment Specialist
British Columbia Institute of Technology
Burnaby, BC
- $62,669 to $68,082 CAD / year
- Contract
…goals and business plans. This position works closely with the manager to develop partnerships within the institute and build relationships with industry associations and key secondary and…
Added 16 mins ago
ZC
Residential Project Manager | Luxury Home Concierge
Zebrano Concierge
Toronto, ON
- Full-time
Household Concierge (Project Manager equivalent) 2026
Added 16 mins ago
OR
Manager, Life Insurance and Group Benefits
Oracle RMS Insurance Risk Management Services Inc.
Concord, ON
- Full-time
Added 16 mins ago
N
Key Account Manager
NXTRND
Montreal, QC
- Full-time
As Key Account Manager, you will be responsible for the day-to-day management and growth of NXTRND’s largest US retail accounts, including partners such as Dick’s Sporting Goods, Academy…
Added 16 mins ago
WS
Exhibitions and Events Manager
WonderFil Specialty Threads
Calgary, AB
- Full-time
WonderFil Specialty Threads is seeking an experienced, proactive and highly organized Exhibitions and Events Manager to plan and execute our participation in trade shows, consumer shows,…
Added 16 mins ago
CP
Animal Care Technician (Swine Technician)
Canada Packers Inc.
St. Malo, MB · Saint Malo, MB
- Full-time
Working closely with the Manager, you’ll be responsible for the day-to-day operations in the barn. This includes a variety of physical tasks such as pushing, pulling, bending, lifting (up…
Added 16 mins ago
RH
Marketing Manager
Robert Half
Calgary, AB
- Full-time
…to grow, they are seeking a strategic and hands-on Marketing Manager to lead the marketing function, drive demand generation initiatives, strengthen brand positioning, and further develop…
Added 16 mins ago
CP
Animal Care Technician (Swine Technician)
Canada Packers Inc.
MB · Grunthal, MB
- Full-time
Working closely with the Manager, you’ll be responsible for the day-to-day operations in the barn. This includes a variety of physical tasks such as pushing, pulling, bending, lifting (up…
Added 18 mins ago
M
Manager, International Corporate Tax
MNP
ON · Mississauga, ON
- Full-time
Make an impact with our International Corporate Tax team as a Manager. This diverse team of professionals delivers customized tax strategies within a complex and dynamic regulatory…
Added 18 mins ago
M
Senior Manager, Cross Border Individual Tax Planning
MNP
Toronto, ON
- Full-time
Make an impact with our Cross Border Individual Tax team as a Senior Manager. This diverse team of professionals delivers customized tax strategies within a complex and dynamic regulatory…
Added 18 mins ago
AM
Tue to Sat Building Manager
Alliance Maintenance Ltd.
Richmond, BC
- $22.5 CAD / hour
- Full-time
The Building Manager is the primary point of contact for building-related issues and emergencies. You'll serve the Strata Council and the Property Manager to help maintain the organization…
Added 32 mins ago
A
Supervisor, Transfers
Aviso
Toronto, ON
- $83,000 to $100,000 CAD / year
- Full-time
Reporting to the Manager of Operations, the Supervisor, Transfers is responsible for overseeing the Transfers Team, managing volumes and ensuring daily deadlines are met. Supervisory…
Added 32 mins ago
PP
Housekeeper
Pinnacle Property Management Ltd
London, ON
- Full-time
…cleaning schedules, respond to ad-hoc requests, and support events or deliveries to keep everything running…

Info-Tech Research Group

Web Analytics & Optimization Manager

Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 7, 2026

Original job description

About the role

You'll own web analytics and measurement across our Info-Tech and McLean websites. A lot of the role is GA4 and GTM, setting up tracking correctly, keeping the data accurate, and making sure anything we need to measure on the site can be measured. This is an ownership role, not just marketing reporting. The teams across marketing rely on this data, so your job is to make sure it works and they can trust it.

The role also spans SEO and content optimization. You'll run and improve keyword research, recommend on-page improvements, and help shape how our pages perform in search and AI results, working alongside the content and web teams.

Key responsibilities

Web analytics and measurement

Develop and own measurement and optimization strategies and take them through to execution.
Own GA4 across both sites, from setup and configuration to conversion and key-event tracking and overall data accuracy. You're accountable for making sure anything we need to measure can be measured, and that the numbers hold up.
Own the GTM setup, building, testing, and troubleshooting tags and events, and partnering with dev on the data layer so new product and campaign launches are tracked correctly from day one.
Keep UTMs and tagging consistent across all marketing divisions (PR, Social, Paid, Email, Events), and improve the setup we have today, including partnering with PR on how they track and report on coverage.
Handle ad hoc analysis, investigations, and executive or project requests as they come up, including traffic anomalies, bot traffic, conversion drops, and page-level behaviour, and come up with a point of view on what to do about them, not just the numbers.
Produce monthly and quarterly reporting on website performance, conversions, and outcomes, including the quarterly website and traffic review for executives.
Build and maintain dashboards.
Own and administer the analytics and SEO tools, including access, user management, and configuration.

SEO: content and on-page

Work closely with the brand and content teams on what to optimize and how.
Run keyword and content-gap research to support content planning, including requests from the research teams.
Recommend on-page optimizations (meta, headings, structure, internal linking) and work with the content team to get them implemented.
Help keep terminology and messaging consistent across our content.
Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data.

AI search / GEO

Measure AI visibility using the data available (AI Overviews, LLM referrals).
Collaborate with the web team on GEO and AI-search strategy, and on LLM optimization efforts and tooling.

What we're looking for

Must have

Deep, hands-on GA4 and GTM experience. You've set up and managed a GA4 account, configured events and conversions, and debugged tracking yourself, not just read the reports.
4 to 6 years in web analytics, ideally in a marketing environment.
Strong data visualization and reporting skills.
Comfortable enough with code (SQL and light scripting). You don’t need to be a developer, but it’ll help you debug tracking, pull data, and move faster.
A proactive self-starter who works closely with all the marketing teams and turns data into clear monthly insights.
Solid SEO and content-optimization fundamentals, with the instinct to go beyond checklist, tool-driven SEO.
Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush.
Can explain technical findings to non-technical executives.
Understands how privacy regulations, consent requirements, and browser tracking changes (e.g. Apple and Safari) affect what we can measure, and how to work within them.

Nice to have

Gainsight PX experience (training provided as needed).
Power BI experience preferred.
Experience measuring AI search and GEO visibility.

What success looks like

GA4 and GTM tracking is accurate and trusted, with conversions and key events validated.
Leaders across the business make decisions on this data with confidence.
Monthly and quarterly reporting lands on time and gets used in decisions.
Stakeholders across marketing get clear, timely answers to their analytics questions.
UTM tracking stays consistent across teams.
Keyword research and on-page recommendations get delivered and improve content performance.
Organic search and AI visibility are measured consistently and trending in the right direction.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process

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More about this job

Responsibilities

The role involves owning web analytics and measurement strategies, including GA4 and GTM configuration, to ensure data accuracy across marketing divisions. Additionally, the manager will lead SEO and content optimization efforts, collaborating with teams to improve search performance and AI visibility.

Requirements

Candidates must have 4 to 6 years of hands-on experience in web analytics, specifically with GA4 and GTM. Proficiency in SEO fundamentals, data visualization, and basic SQL scripting is required to support technical tracking and executive reporting.

Skills

GA4
GTM
Web Analytics
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
Reporting
Data Layer
Conversion Tracking
AI Search Optimization

Visa sponsorship

Not detected in the job text

Keywords

Web Analytics
GA4
GTM
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
AI Search
GEO
UTM Tracking
Data Layer
Conversion Tracking
Gainsight PX
Power BI
Marketing Analytics
Reporting
Dashboarding
Technical SEO
LLM Optimization
Privacy Regulations
Data Accuracy

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