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Added 1 min ago
HC
Manager of Homelessness Initiatives and Prevention (#2026-NON-CHS-304)
Hastings County
Belleville, ON
- Full-time
The Community and Human Services Department has an opening for a permanent full-time Manager of Homelessness Initiatives and Prevention. This is a non-unionized position reporting to the…
Added 1 min ago
HC
Assistant Manager of Ontario Works (#2026-NON-CHS-305)
Hastings County
Belleville, ON
- Full-time
The Community and Human Services Department has an opening for a permanent full-time Assistant Manager of Ontario Works. This is a non-unionized position reporting to the Manager of Ontario…
Added 12 mins ago
TP
Executive Assistant Office Manager
TDS Personnel
Toronto, ON
- $100,000 to $110,000 CAD / year
- Full-time
Our client requires an EA Office Manager to join their team. A leading boutique real estate development company, they have a diverse portfolio spanning early-stage development/entitlement,…
Added 12 mins ago
W
Creative Operations Coordinator
Wynford
Toronto, ON
- Full-time
Reporting to Sr Manager, Creative & Production and working closely with the Creative Manager, you will take ownership of the financial administration, project tracking, documentation,…
Added 12 mins ago
SS
Finance Project Manager
Soho Square Solutions
Montreal, QC
- Contract
We're hiring a Finance Project Manager to join a finance transformation team supporting the finance and tax functions of a BFSI client. You'll run PMO coordination, end-to-end finance…
Added 12 mins ago
TI
Operations Officer II
TekStaff IT Solutions
Mississauga, ON
- Contract
Job Description Reporting to the Team Manager, the Operations Officer role is responsible for reviewing system input as well as business specific documentation for compliance and accuracy…
Added 12 mins ago
TP
Executive Coordinator
TDS Personnel
Markham, ON
- $30 to $34 CAD / hour
- Temporary
Our client, a professional services firm located close to Markham is seeking an Executive Coordinator to provide support to a small group of senior leaders while helping ensure the smooth…
Added 12 mins ago
CR
Senior Accountant
Clarity Recruitment
Mississauga, ON
- Full-time
As completed projects move from construction to operation, this Senior Accountant takes ownership of their financials. Reporting to the Manager of Accounting, you'll act as a site-level…
Added 12 mins ago
PS
Fulfillment Centre Manager
People Store Staffing
Mississauga, ON
- $90,000 to $110,000 CAD / year
- Full-time
Our client, a global logistics company, is seeking an experienced Fulfillment Center Manager to lead its warehouse and fulfillment operations. Reporting to the General Manager, Warehousing,…
Added 15 mins ago
T
Information Security Analyst II ( Social Engineer Threat Analyst)
TD
Toronto, ON
- Full-time
…helping drive continuous improvement of processes, controls, reporting, and threat defense…
Added 15 mins ago
T
Sr. Business Systems Analyst
TD
Toronto, ON
- Full-time
Added 15 mins ago
C
Estate Planning Specialist
CIBC
Richmond, BC
- Full-time
As a member of the Wood Gundy team, you will be responsible for building and growing Wood Gundy client portfolios through dedicated relationship management, trusted investment advice and…
Added 15 mins ago
B
Bilingual Client Service Associate
BMO
Toronto, ON · YNG
- Full-time
Processes client service requests and administrative requests according to established procedures & policies and submits as required for approval.
Added 15 mins ago
B
Administration Associate
BMO
Burnaby, BC
- Full-time
…roots dating back to 1912. Known for trusted advice, strong client relationships, and disciplined investment expertise, our teams combine deep market knowledge with the strength and…
Added 15 mins ago
PP
PRODUCTION SHIFT MANAGER (Afternoon/Evening Shift)
Piramal Pharma Ltd
Aurora, ON
- Full-time
As Shift Manager, Production you will manage and lead the production of active pharmaceutical ingredients and intermediates in a safe and efficient manner that is compliant with current…
Added 15 mins ago
SD
Technical Project Manager
Symbiotic Digital
Toronto, ON · Queen's Park Ontario Provincial Government, Ontario
- Contract
The Project Manager/Leader provides project management
Added 15 mins ago
Manager, Child Intervention - Grand Prairie, AB
Government of Alberta
Grande Prairie, AB
Job Title: Manager, Child Intervention - Grand Prairie, AB
Added 15 mins ago
TS
Coordo. Opérations Clients | Customer Ops Coordinator
Tarkett Sports
Montreal, QC
- Full-time
We are seeking a Customer Operations Coordinator to support our team. This role follows a hybrid schedule based out of the Montreal Office and will be reporting to the Regional Manager of C
Added 30 mins ago
Support Services Worker - Regular Part Time
Hopewell Support Services
Guelph, ON
Competitive regular hourly wage rate for hours worked range between $23.31 - $29.29 and flexible work schedule based on client & staff needs.
Added 30 mins ago
UH
Physiotherapist
University Health Network
Thornhill, ON · Vaughan, Ontario
- Full-time
At Altum Health, we believe in providing “The Right Care. Always.” by offering client-centered services that address the physical, psychosocial, and behavioral issues related to injury or…
Added 30 mins ago
Field Nurse Case Manager
Bayshore
NB
…notamment les médecins, les infirmier(ère)s, les patient(e)s et les…
Added 41 mins ago
CP
Regional Sales Manager
Charlotte Products Ltd.
Ottawa, ON
- Full-time
Join Charlotte Products as a Regional Sales Manager (Bilingual English/French)
Added 41 mins ago
G
Performance Media Specialist
Glassroom
Toronto, ON
- Full-time
…central pivotal role within the team: collaborating closely on client relationships, serving as an operational guide for junior managers and specialists, and supporting the senior team on…
Added 41 mins ago
C
Regional Sales Manager - Eastern Canada
CMC
ON · Ontario, Canada
- Full-time
Reporting to the Director, Canada, this role leads Tensar sales across Eastern Canada: Ontario, Quebec and Atlantic Canada. Preferred base location is the Greater Toronto Area or Montreal.
Added 43 mins ago
BC
Project Manager, Tailings Storage Facilities and Geotechnical Engineering
BBA Consultants
Mont-Tremblant, QC
- Full-time
BBA is seeking a project manager with 10 to 15 years of experience in geotechnical engineering and tailings storage facility management. You’ll be responsible for planning, coordinating and…

Info-Tech Research Group

Web Analytics & Optimization Manager

Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 7, 2026

Original job description

About the role

You'll own web analytics and measurement across our Info-Tech and McLean websites. A lot of the role is GA4 and GTM, setting up tracking correctly, keeping the data accurate, and making sure anything we need to measure on the site can be measured. This is an ownership role, not just marketing reporting. The teams across marketing rely on this data, so your job is to make sure it works and they can trust it.

The role also spans SEO and content optimization. You'll run and improve keyword research, recommend on-page improvements, and help shape how our pages perform in search and AI results, working alongside the content and web teams.

Key responsibilities

Web analytics and measurement

Develop and own measurement and optimization strategies and take them through to execution.
Own GA4 across both sites, from setup and configuration to conversion and key-event tracking and overall data accuracy. You're accountable for making sure anything we need to measure can be measured, and that the numbers hold up.
Own the GTM setup, building, testing, and troubleshooting tags and events, and partnering with dev on the data layer so new product and campaign launches are tracked correctly from day one.
Keep UTMs and tagging consistent across all marketing divisions (PR, Social, Paid, Email, Events), and improve the setup we have today, including partnering with PR on how they track and report on coverage.
Handle ad hoc analysis, investigations, and executive or project requests as they come up, including traffic anomalies, bot traffic, conversion drops, and page-level behaviour, and come up with a point of view on what to do about them, not just the numbers.
Produce monthly and quarterly reporting on website performance, conversions, and outcomes, including the quarterly website and traffic review for executives.
Build and maintain dashboards.
Own and administer the analytics and SEO tools, including access, user management, and configuration.

SEO: content and on-page

Work closely with the brand and content teams on what to optimize and how.
Run keyword and content-gap research to support content planning, including requests from the research teams.
Recommend on-page optimizations (meta, headings, structure, internal linking) and work with the content team to get them implemented.
Help keep terminology and messaging consistent across our content.
Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data.

AI search / GEO

Measure AI visibility using the data available (AI Overviews, LLM referrals).
Collaborate with the web team on GEO and AI-search strategy, and on LLM optimization efforts and tooling.

What we're looking for

Must have

Deep, hands-on GA4 and GTM experience. You've set up and managed a GA4 account, configured events and conversions, and debugged tracking yourself, not just read the reports.
4 to 6 years in web analytics, ideally in a marketing environment.
Strong data visualization and reporting skills.
Comfortable enough with code (SQL and light scripting). You don’t need to be a developer, but it’ll help you debug tracking, pull data, and move faster.
A proactive self-starter who works closely with all the marketing teams and turns data into clear monthly insights.
Solid SEO and content-optimization fundamentals, with the instinct to go beyond checklist, tool-driven SEO.
Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush.
Can explain technical findings to non-technical executives.
Understands how privacy regulations, consent requirements, and browser tracking changes (e.g. Apple and Safari) affect what we can measure, and how to work within them.

Nice to have

Gainsight PX experience (training provided as needed).
Power BI experience preferred.
Experience measuring AI search and GEO visibility.

What success looks like

GA4 and GTM tracking is accurate and trusted, with conversions and key events validated.
Leaders across the business make decisions on this data with confidence.
Monthly and quarterly reporting lands on time and gets used in decisions.
Stakeholders across marketing get clear, timely answers to their analytics questions.
UTM tracking stays consistent across teams.
Keyword research and on-page recommendations get delivered and improve content performance.
Organic search and AI visibility are measured consistently and trending in the right direction.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process

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More about this job

Responsibilities

The role involves owning web analytics and measurement strategies, including GA4 and GTM configuration, to ensure data accuracy across marketing divisions. Additionally, the manager will lead SEO and content optimization efforts, collaborating with teams to improve search performance and AI visibility.

Requirements

Candidates must have 4 to 6 years of hands-on experience in web analytics, specifically with GA4 and GTM. Proficiency in SEO fundamentals, data visualization, and basic SQL scripting is required to support technical tracking and executive reporting.

Skills

GA4
GTM
Web Analytics
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
Reporting
Data Layer
Conversion Tracking
AI Search Optimization

Visa sponsorship

Not detected in the job text

Keywords

Web Analytics
GA4
GTM
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
AI Search
GEO
UTM Tracking
Data Layer
Conversion Tracking
Gainsight PX
Power BI
Marketing Analytics
Reporting
Dashboarding
Technical SEO
LLM Optimization
Privacy Regulations
Data Accuracy

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