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Added 12 mins ago
TI
Security Technical Program Manager
Themesoft Inc.
Toronto, ON · North York, ON
- Contract
Security Technical Program Manager with expertise in AI Security, Agentic AI, Cybersecurity Research, Product Evaluation, Technical Due Diligence, and Emerging Security Technologies,…
Added 1 hour ago
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Senior Manager, Commercial Operations
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
The Senior Manager, Commercial Operations leads the operating rhythm, governance, and cross-functional execution that enable the effectiveness of the Canadian commercial organization and…
Added 2 hours ago
C
Account Manager (Spanish Speaker)
Cloudtalk
Remote, Canada
- Full-time
- Remote
Highly commercial mindset - you think like a revenue owner, not just a relationship manager
Added 2 hours ago
C
Account Manager (Spanish Speaker)
CloudTalk
Toronto, ON
- Full-time
Highly commercial mindset - you think like a revenue owner, not just a relationship manager
Added 5 hours ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This…
Added 5 hours ago
AG
Analyst, Data Science
Adelphi Group
Toronto, ON
- Full-time
Contribute to internal tooling and process improvements as the team scales.
Added 5 hours ago
AG
Senior Analyst, Data Science
Adelphi Group
Toronto, ON
- Full-time
Drive internal tooling and process improvements as the team scales.
Added 6 hours ago
MT
Senior Infrastructure Engineer (Linux & Cloud Automation)
Manx Telecom Enterprise
Permanent North American Gaeltacht, ON
- Full-time
You will own the end-to-end patching lifecycle for Linux server estates using Ansible, and manage Azure Update Manager policies for Linux VMs across Azure. You will manage and remediate…
Added 6 hours ago
MT
Infrastructure Engineer
Manx Telecom Enterprise
Permanent North American Gaeltacht, ON
- Full-time
Hands-on experience with ServiceNow or equivalent ITSM tooling for ticket lifecycle management
Added 7 hours ago
ZF
Manufacturing Engineering
ZF Foxconn Chassis Modules
Windsor, ON
- Full-time
…manufacturing process improvements, mechanical improvements to tooling and equipment. Conformance to customer requirements. Must have programming experience with Allen Bradley & Siemens…
Added 7 hours ago
T
Program Manager, Carrier Operations & Governance
Twilio
Remote, Canada
- Full-time
- Remote
Join Twilio as a Program Manager, Carrier Operations & Governance - a tech-forward business analyst and program manager within a brand-new function built from the ground up to reshape how…
Added 7 hours ago
E
Security Specialist
Ericsson
Ottawa, ON
- Full-time
Use OS knowledge, scripting, and security tooling to automate checks, collect evidence, improve investigations, and make recurring operational work more reliable.
Added 8 hours ago
7
Manager, IT
7shifts
Saskatoon, SK
- $112,000 to $169,000 CAD / year
- Full-time
…get resolved quickly, building a consistent approach to AI tooling across 7shifts, and partnering with Security to ensure new tools are properly vetted and approved. This is a hands-on…
Added 8 hours ago
Service Lead Technician Special Operations, Major Correctives - Canada (mf/d)
Nordex Group
AB
Serve as a Special Operations Project Manager when required in regions where dedicated project management resources are unavailable.
Added 8 hours ago
MM
Engineering Change Manager
Modine Manufacturing Company
Calgary, AB
- Full-time
Support process, tooling, equipment, training, trial build, and validation activities.
Added 9 hours ago
E
Machinist
Emerson
Brantford, ON
- Full-time
General maintenance related concerns and notification when required e.g.coolant, Fluid levels, tooling supplies, etc.
Added 9 hours ago
A
Software Development Engineer II, WW Prime Tech
Amazon
Vancouver, BC
- Full-time
There is a great deal still to build. We are moving these decisions from rules to learned ranking, and building the tooling that lets a new experience launch worldwide in days instead of…
Added 10 hours ago
F
Parts Warehouseperson – Prince George
Finning
Prince George, BC
- Full-time
…George, AB. Reporting to the Parts Warehouse Supervisor or Manager, this position is responsible for a variety of warehousing duties including but not limited to shipping and receiving of…
Added 10 hours ago
AB
Senior Technical Project Manager - Demonware - Vancouver, BC
Activision Blizzard, Inc.
Vancouver, BC
- Full-time
We are looking for a talented Senior Technical Project Manager to join the Game Services Department at Demonware. You will work closely with internal partners, game development studios and…
Added 10 hours ago
OG
Application Support Analyst
Odyssey Global
Quebec, QC
- Contract
Reporting to the Enterprise Incident Manager, the analyst drives high-priority incidents from detection through resolution, coordinates technical and vendor resources on bridge calls, and…
Added 10 hours ago
SA
Co-Op Engineer
Standard Aero
Richmond, BC
- Full-time
…Richmond facility, British Columbia and will report to the Manager, Engineering -…
Added 10 hours ago
C
Manager, Continuity & Response
Clio
Calgary, AB · Burnaby, BC · Vancouver, BC · Toronto, ON
- Full-time
As Manager, Continuity & Response you oversee Clio's Business Continuity program to ensure readiness and response capabilities are active, tested, and up-to-date. You will be collaborating…
Added 11 hours ago
R
Superviseur de production – Atelier MED (Développement expérimental) / Production Supervisor – MED Shop (Experimental Development)
RTX
Longueuil, QC
- Full-time
Added 12 hours ago
S
Enterprise Project Manager
Staffbase
Canada
- $138,000 to $160,000 CAD / year
…live, adopted, and loved. We are hiring an Enterprise Project Manager to lead these bespoke implementations and custom solution engagements for our Fortune 100…
Added 12 hours ago
S
Enterprise Project Manager
Staffbase
Toronto, ON
- $138,000 to $160,000 CAD / year
…live, adopted, and loved. We are hiring an Enterprise Project Manager to lead these bespoke implementations and custom solution engagements for our Fortune 100…

Info-Tech Research Group

Web Analytics & Optimization Manager

Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 7, 2026

Original job description

About the role

You'll own web analytics and measurement across our Info-Tech and McLean websites. A lot of the role is GA4 and GTM, setting up tracking correctly, keeping the data accurate, and making sure anything we need to measure on the site can be measured. This is an ownership role, not just marketing reporting. The teams across marketing rely on this data, so your job is to make sure it works and they can trust it.

The role also spans SEO and content optimization. You'll run and improve keyword research, recommend on-page improvements, and help shape how our pages perform in search and AI results, working alongside the content and web teams.

Key responsibilities

Web analytics and measurement

Develop and own measurement and optimization strategies and take them through to execution.
Own GA4 across both sites, from setup and configuration to conversion and key-event tracking and overall data accuracy. You're accountable for making sure anything we need to measure can be measured, and that the numbers hold up.
Own the GTM setup, building, testing, and troubleshooting tags and events, and partnering with dev on the data layer so new product and campaign launches are tracked correctly from day one.
Keep UTMs and tagging consistent across all marketing divisions (PR, Social, Paid, Email, Events), and improve the setup we have today, including partnering with PR on how they track and report on coverage.
Handle ad hoc analysis, investigations, and executive or project requests as they come up, including traffic anomalies, bot traffic, conversion drops, and page-level behaviour, and come up with a point of view on what to do about them, not just the numbers.
Produce monthly and quarterly reporting on website performance, conversions, and outcomes, including the quarterly website and traffic review for executives.
Build and maintain dashboards.
Own and administer the analytics and SEO tools, including access, user management, and configuration.

SEO: content and on-page

Work closely with the brand and content teams on what to optimize and how.
Run keyword and content-gap research to support content planning, including requests from the research teams.
Recommend on-page optimizations (meta, headings, structure, internal linking) and work with the content team to get them implemented.
Help keep terminology and messaging consistent across our content.
Monitor Google Search Console and Bing Webmaster Tools for red flags and AI-visibility data.

AI search / GEO

Measure AI visibility using the data available (AI Overviews, LLM referrals).
Collaborate with the web team on GEO and AI-search strategy, and on LLM optimization efforts and tooling.

What we're looking for

Must have

Deep, hands-on GA4 and GTM experience. You've set up and managed a GA4 account, configured events and conversions, and debugged tracking yourself, not just read the reports.
4 to 6 years in web analytics, ideally in a marketing environment.
Strong data visualization and reporting skills.
Comfortable enough with code (SQL and light scripting). You don’t need to be a developer, but it’ll help you debug tracking, pull data, and move faster.
A proactive self-starter who works closely with all the marketing teams and turns data into clear monthly insights.
Solid SEO and content-optimization fundamentals, with the instinct to go beyond checklist, tool-driven SEO.
Working knowledge of Google Search Console, Bing Webmaster Tools, and Semrush.
Can explain technical findings to non-technical executives.
Understands how privacy regulations, consent requirements, and browser tracking changes (e.g. Apple and Safari) affect what we can measure, and how to work within them.

Nice to have

Gainsight PX experience (training provided as needed).
Power BI experience preferred.
Experience measuring AI search and GEO visibility.

What success looks like

GA4 and GTM tracking is accurate and trusted, with conversions and key events validated.
Leaders across the business make decisions on this data with confidence.
Monthly and quarterly reporting lands on time and gets used in decisions.
Stakeholders across marketing get clear, timely answers to their analytics questions.
UTM tracking stays consistent across teams.
Keyword research and on-page recommendations get delivered and improve content performance.
Organic search and AI visibility are measured consistently and trending in the right direction.

Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process

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More about this job

Responsibilities

The role involves owning web analytics and measurement strategies, including GA4 and GTM configuration, to ensure data accuracy across marketing divisions. Additionally, the manager will lead SEO and content optimization efforts, collaborating with teams to improve search performance and AI visibility.

Requirements

Candidates must have 4 to 6 years of hands-on experience in web analytics, specifically with GA4 and GTM. Proficiency in SEO fundamentals, data visualization, and basic SQL scripting is required to support technical tracking and executive reporting.

Skills

GA4
GTM
Web Analytics
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
Reporting
Data Layer
Conversion Tracking
AI Search Optimization

Visa sponsorship

Not detected in the job text

Keywords

Web Analytics
GA4
GTM
SEO
Content Optimization
Keyword Research
Data Visualization
SQL
Google Search Console
Bing Webmaster Tools
Semrush
AI Search
GEO
UTM Tracking
Data Layer
Conversion Tracking
Gainsight PX
Power BI
Marketing Analytics
Reporting
Dashboarding
Technical SEO
LLM Optimization
Privacy Regulations
Data Accuracy

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