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Initiative

Senior Communications Designer

Toronto, ON, Canada

Pay: Salary range $55,000 - $65,000
Job type: Full-time
Apply by: Oct 22, 2026
Posting language: English
Posted: Sep 22, 2026

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Original job description

Agency

Initiative

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Position Summary:

The role of a Senior Communications Designer is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities

Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
Develop ability to effectively manage client conversations and expectations.
Remain up-to-date with latest updates from major media partners.
Ensure that all media plans adhere to the agency's values, philosophies and processes.
Maintain the media plan and regularly evaluate campaign performance.
Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
Initiate and coordinate the media buying process that deliver exceptional results.
Oversee the administration and maintenance of media buys.
Assist with training junior employees on tools and processes.
Ensure client budgets are managed and on track.
Responsible for accurate and timely client finance reports and budget control reports (BCRs).
Support the creation of campaign post reports.
Prepare media Point of View (POVs)/evaluations.
Source and evaluate proposals from media partners as required.
Continue to proactively develop knowledge of the media landscape.

Qualifications

Professional or educational background in Marketing and/or Advertising would give leverage to this application
Mid-Senior level of experience in integrated media planning.
Experience within an integrated advertising agency.
Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
Client service oriented.
Curiosity, with a passion for continuous development.
Excellent communication skills (both written and verbal).
Highly developed organizational skills with a strong attention to detail accuracy.
Excellent ability to manage and prioritize time effectively.
Ability to work collaboratively as well as independently.
Proactive approach to problem solving, assisting the team, self-development, etc.
Ability to develop and foster relationships with media partners.
Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

Salary range $55,000 - $65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

Salary range $55,000 - $65,000

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More about this job

Responsibilities

The Senior Communications Designer manages media planning products by preparing, writing, and presenting integrated media plans and proposals. They are also responsible for overseeing media buys, managing client budgets, and fostering strong relationships with clients and media partners.

Requirements

Candidates should have mid-senior level experience in integrated media planning within an advertising agency. Proficiency in media research tools and Microsoft Office, along with strong organizational and communication skills, is required.

Skills

Media planning
Media buying
Budget management
Communication skills
Organizational skills
Time management
Microsoft Office Suite
Clear Decisions
Vividata
Neilson
Prisma
Data analysis
Strategic planning
Project coordination

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Buying
Advertising Agency
Marketing
Advertising
Clear Decisions
Vividata
Neilson
Prisma
Budget Control
Client Relations
Campaign Performance
Media Landscape
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Integrated Media
Media Proposals
Media Trends
Project Management

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