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Added 1 hour ago
HI
Commercial Lines Account Associate, Professional Liability
HUB International
Markham, ON
- Full-time
…systems experience who is looking to transition into the role of Junior Account Manager within the new 2…
Added 2 hours ago
R|
Lab Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Onboard, train, and supervise junior research staff, laboratory technicians, postdocs, and student trainee.
Added 2 hours ago
KG
Senior Structural Engineer
KGS Group
Vancouver, BC
- Full-time
Added 2 hours ago
CB
Litigation Associate
Cassels Brock & Blackwell LLP
Toronto, ON
- Full-time
Delegating effectively and provide guidance, coaching, and feedback to junior team members.
Added 2 hours ago
ES
Audio Artist – EA SPORTS FC
EA SPORTS
Vancouver, BC
- Full-time
Provide direction and support to junior speech team members, acting as a mentor and helping onboard new staff.
Added 2 hours ago
S
Deli - overnight food prep
Sobeys
Toronto, ON
- Full-time
Added 3 hours ago
RC
Management Consulting Supervisor, Technology Performance
RSM Canada
Toronto, ON
- Full-time
Provide leadership, coaching, and guidance to junior team members
Added 3 hours ago
BT
Cloud Accounting Specialist
Baker Tilly Canada
Guelph, ON
- Full-time
Mentors and supports junior staff on client files and cloud tools
Added 5 hours ago
Deli - overnight food prep
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Toronto, ON
Added 6 hours ago
W
Senior Structural Designer
Worley
Calgary, AB · Edmonton, AB
- Full-time
…support design reviews, provide guidance to intermediate and junior designers, and contribute to the consistent application of project standards and design…
Added 6 hours ago
W
Senior Structural Engineer
Worley
Calgary, AB · Edmonton, AB
- Full-time
…structural designs, while supporting project execution, mentoring junior engineers, and contributing to continuous improvement of standards, tools, and best…
Added 6 hours ago
Senior Systems Analyst (Power Platform Developer)
Office of the Chief Information Officer
St. John's, NL
…reviews to ensure high quality deliverables; coach and mentor junior resources; perform other related duties as…
Added 6 hours ago
P
Senior Backend Software Engineer
Punt
Canada
- Full-time
Provide technical leadership through design reviews, code reviews, mentoring, and hands-on guidance for more junior engineers.
Added 6 hours ago
P
Senior Frontend Software Engineer
Punt
Canada
- Full-time
Mentor intermediate and junior frontend engineers through code reviews, design discussions, pairing, and technical guidance.
Added 7 hours ago
LD
Senior Electrical Engineer Power Electronics
Leonardo DRS
Bedford, NS
- Full-time
Technical coaching of Junior and Intermediate Engineers Some international travel to support warranty work and business development.
Added 7 hours ago
TU
Research Associate
The University of British Columbia
Vancouver, BC
- Full-time
Training junior laboratory members and students.
Added 7 hours ago
RG
Project Manager - Building Restoration
RecruitPod Global
Calgary, AB
- $95,000 to $125,000 CAD / year
- Full-time
Provide technical guidance, coaching, and mentorship to junior engineers and other team members.
Added 7 hours ago
K
Mid-Level Structural Engineer - Power Engineering
Kiewit
Calgary, AB
- Full-time
…responsible for design execution, technical oversight, mentoring junior staff, and ensuring high-quality deliverables that meet client and project requirements while maintaining safety and…
Added 7 hours ago
RU
Management Consulting Supervisor, Technology Performance
RSM US LLP
Toronto, ON
- Full-time
Provide leadership, coaching, and guidance to junior team members
Added 7 hours ago
C
Associate Consultant
Curinos
Toronto, ON
- Full-time
Lead discrete workstreams early in your career and, as you grow, develop the skills and experience to manage project teams and mentor junior colleagues
Added 7 hours ago
TA
English Language Arts Teacher
Think Academy US
Toronto, ON
- $3,500 CAD / month
Junior Stage: On-site training, shadow teaching, mentorship, and structured feedback to help you succeed from Day 1.
Added 7 hours ago
PE
Structural Engineer
PTW Energy Services
Calgary, AB
- Full-time
Mentor junior engineers and provide technical guidance within the engineering team.
Added 7 hours ago
PE
Intermediate Structural Engineer
PRI Engineering
Calgary, AB
- Full-time
…while building toward greater project ownership and mentoring junior…
Added 7 hours ago
NC
Senior Associate Planner
Nelson\Nygaard Consulting Associates
Vancouver, BC
- $95,000 to $140,000 CAD / year
- Full-time
…States, including industry-leading principals and highly talented junior and support staff. Our office culture is built upon diversity, creativity, shared learning, collaboration, and…
Added 7 hours ago
AC
Commercial Lines Underwriter P&C – Middle Market
Aviva Canada
Markham, ON
- Full-time
For Senior-level candidates, provide mentorship and technical guidance to junior underwriting team members.

INNOCEAN Canada

Associate Director, SEO (Mat leave Contract)

Toronto, ON, Canada

Target Salary: $90,000 - $100,000 CAD · Contract

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Job details

Pay: Target Salary: $90,000 - $100,000 CAD
Job type: Contract
Apply by: Dec 4, 2026
Experience: 4-5 years of SEO experience, including demonstrated strategic and/or people-leadership responsibility
Posting language: English
Posted: Nov 4, 2026

Original job description

We're looking for an experienced SEO leader who thrives on blending technical expertise with strategic thinking, and who's excited to lead SEO and GEO initiatives across some of Canada's largest automotive accounts. If you're a confident, client-facing strategist who enjoys mentoring a team and staying ahead of how search is evolving, we'd love to hear from you

About us

INNOCEAN Worldwide Canada is an award-winning global marketing and communications company based in Toronto with offices across 16 countries and growing. At Innocean, we believe the future of business belongs to companies and brands that understand how to create memorable customer experiences. We are passionate about creating extraordinary value to our clients, providing bespoke solutions that propel their business forward locally, nationally, and internationally.

Position Summary

We are seeking an experienced and strategic associate SEO director to join our Digital Media team at Innocean on a 18 month full-time contract, covering a maternity leave. This role owns SEO strategy and execution across some of Canada's largest automotive accounts, including OEM brand sites and their affiliated dealer networks. You will lead technical SEO, structured data, and generative engine optimization (GEO) initiatives, manage day-to-day client relationships, mentor junior team members, and contribute directly to new business development.

Reporting to the VP, Digital Media, you will set SEO strategy, oversee a team of 3 talented individuals, and act as the primary day-to-day SEO lead across accounts - balancing hands-on technical work with client-facing strategy and cross-functional leadership within our media team of Planners, Buyers, Creatives, SEM, SMM, Programmatic Traders, and Data Analysts.

Key Responsibilities

SEO Strategy & Leadership

Own end-to-end SEO strategy across OEM and dealer-network accounts, translating business goals into prioritized roadmaps
Set direction on keyword strategy, content gap priorities, and site architecture recommendations
Manage, mentor, and review the work of the SEO team members, providing guidance on execution and professional development
Act as the primary SEO point of contact for clients, presenting strategy, performance, and recommendations directly

Technical SEO & GEO

Lead technical SEO audits and oversee remediation, partnering with web development on site speed, mobile experience, and crawlability
Direct structured data and schema markup strategy across brand and dealer sites
Own generative engine optimization (GEO) strategy, including llms.txt implementation and content structuring for AI-driven search and answer engines
Guide programmatic SEO initiatives for large-scale dealer networks, ensuring scalable, localized content frameworks

Reporting & Performance Analytics

Oversee SEO performance reporting across all accounts, ensuring insights are integrated into overall Digital Performance reporting
Translate data on rankings, traffic, and engagement into clear, actionable recommendations for clients and internal teams
Establish and monitor KPIs and QA standards for metadata, content, and technical implementation across accounts

Cross-Team Collaboration

Partner with web dev, content, design, and account service teams to align on optimization priorities
Share SEO insights and keyword strategy with strategy, account services and other teams to inform integrated campaign planning
Represent SEO within broader account planning and strategy discussions

New Business Development

Support new business pitches and RFP responses, including SEO audits, opportunity assessments, and strategic recommendations for prospective clients
Identify and scope SEO growth opportunities within existing accounts, contributing to upsell and account expansion conversations
Contribute to proposal materials, capability decks, and competitive positioning related to SEO and GEO services

Industry Knowledge

Stay current on evolving SEO, GEO, and search engine algorithm developments, and translate implications into strategy
Identify and champion process and productivity improvements across the SEO function

Qualifications & Experiences

Skills and Behaviour

Deep, current knowledge of SEO and GEO best practices, including structured data and schema.org markup
Proven experience managing SEO strategy across multiple accounts or a large, multi-site network
Experience leading or mentoring junior team members
Strong client-facing communication and presentation skills, with the ability to translate technical findings for non-technical stakeholders
Advanced proficiency with SEO and analytics tools (e.g. Screaming Frog, SEMrush, Google Analytics, Google Search Console)
Working knowledge of HTML, CSS, JavaScript, and JSON-LD structured data
Comfort contributing to new business pitches and proposal development
Highly organized, detail-oriented, and capable of managing multiple accounts and priorities simultaneously

Education and Experience

4-5 years of SEO experience, including demonstrated strategic and/or people-leadership responsibility
University or college degree
Strong knowledge of the media industry and how advertising agencies operate
Experience in the automotive industry is an asset, but not required

What you’ll love about working at INNOCEAN Canada

People-first and Inclusive of all - we’re proud to be recognized by ‘Great Places to Work’ FIVE years in a row and counting - overall, as well as for youth, inclusion, and as a Best Place to Work for Women
Flexible hybrid work set up (2 days in winter; 3 days in summer) with an awesome space at King Street West for collaboration and team get-togethers
Generous time off plus an end of year winter break; our people also get extra days off when they reach key work milestones!
Your Wellbeing is all-important - A Fully employer paid benefits coverage, flex spending wellness account, RRSPs, confidential individual counselling, and paid personal days
Learning and development fund, and coaching and mentorship in your day-to-day to fuel your growth

Target Salary: $90,000 - $100,000 CAD

Additional information:

This is an active, approved role.

Our recruitment team may use AI-assisted tools to help identify and review candidate applications based on job-related requirements and qualifications. All hiring decisions are made by humans.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.

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More about this job

Responsibilities

Lead SEO and GEO strategy and execution across automotive brand and dealer-network accounts, including technical audits, structured data, scalable content initiatives, reporting, and client recommendations. Manage and mentor a three-person SEO team, collaborate across agency functions, and contribute to new business pitches and account growth.

Requirements

Candidates should have 4–5 years of SEO experience, including strategic or people-leadership responsibility, and a university or college degree. They should bring current SEO and GEO expertise, experience managing multiple accounts or large multi-site networks, strong client communication skills, proficiency with SEO and analytics tools, and working knowledge of HTML, CSS, JavaScript, and JSON-LD.

Skills

SEO Strategy
Generative Engine Optimization
Technical SEO
Structured Data
Schema Markup
Keyword Strategy
Programmatic SEO
SEO Auditing
Performance Reporting
Google Analytics
Google Search Console
SEMrush
Screaming Frog
HTML
CSS
JavaScript

Benefits

Wellness Spending Account
RRSP
Confidential Individual Counseling
Paid Personal Days
Flexible Hybrid Work Arrangement
Generous Time Off
Year-End Winter Break
Learning and Development Fund
Coaching and Mentorship

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
Technical SEO
Structured Data
Schema.org
JSON-LD
LLMs.txt
Keyword Strategy
Content Gap Analysis
Site Architecture
Programmatic SEO
SEO Audits
Crawlability
Site Speed
Mobile Experience
Metadata
Screaming Frog
SEMrush
Google Analytics
Google Search Console
HTML
CSS
JavaScript
Automotive
Dealer Networks
Performance Reporting
New Business Development
RFP Responses
Digital Media

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