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(CAN) Leader de nuit
Walmart
Saint-Eustache, QC
- Full-time
Working as an Overnight Lead Department Manager at Walmart Canada is a great opportunity to build leadership experience in a fast‑paced retail environment. In this role, you lead and…
Added 9 mins ago
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QNX Embedded Development Manager (Open Source)
BlackBerry QNX
Ottawa, ON
- Full-time
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Added 9 mins ago
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QNX Embedded Development Manager (Open Source)
BlackBerry
Ottawa, ON
- Full-time
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Added 25 mins ago
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REXEL
Timmins, ON
- Full-time
As the Industrial Account Manager based in Timmins you will develop strategies to increase sales growth in our Industrial customer base. Reporting to the Regional Sales Manager, you will…
Added 25 mins ago
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AccorHotel
Jasper, AB
- Full-time
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Added 55 mins ago
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Curriculum Development Lead, Corporate and Continuing Education
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St. Catharines, ON · Main Campus
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Added 1 hour ago
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Toronto, ON
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- Full-time
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Respiratory Therapist - Adult Respiratory Therapy - Tory Trauma Program - Regular Full-Time 2026-18256 (2026-18256)
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2600002781 - Manager Medical Affairs
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- Full-time
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Added 1 hour ago
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Manager Policy and Risk Management
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Added 1 hour ago
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City of Saint John
Saint John, NB
- Full-time
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Added 1 hour ago
CO
Temporary Solutions Integration Specialist (up to 8 months)
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- Temporary
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Innovation Factory

Marketing Manager

Hamilton, ON, Canada

$70,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $70,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Nov 19, 2026
Experience: 3-5 years of marketing experience across multiple channels (digital, content, social, brand), including 2+ years leading people and/or projects
Working hours: 37.5 hours per week
Posting language: English
Posted: Oct 20, 2026

Original job description

This posting is for a new role and an open vacancy.

The Marketing Manager owns how Innovation Factory’s brands show up across every marketing channel - digital, print, social, web, and earned media. You’ll lead the day-to-day marketing function: setting plans, running campaigns, watching the numbers, and making sure our brands (iF, CITM, Synapse, and emerging brands) tell a consistent, compelling story.

You’ll lead a lean, high-performing marketing team and partner closely with the Events Manager and all teams across the organization. You’re hands-on enough to jump into a campaign or press release and strategic enough to establish clear priorities for your team.

This role requires modern marketing and communication thinking and capabilities, including but not limited to; marketing strategy, communications, business development alignment, creative thinking, and internal consulting.

This role reports to the VP of Operations and is based in our Hamilton, Ontario office with some travel to our Burlington, Ontario location.

Core Responsibilities

Marketing Strategy & Execution

Build and run the annual marketing plan across all iF brands, aligned to organizational goals
Set and track marketing KPIs - client acquisition, brand awareness, conversion, digital growth, media presence - and identify opportunities for improvement
Lead campaigns end-to-end: content, SEO, paid and organic social, email, web, and advertising
Keep brand and messaging consistent across every channel and every team that touches our story
Identify the channels, partnerships, and platforms where our brands should show up

Team & Operations

Lead, coach, and develop a lean, high-impact marketing team - including hiring, performance feedback, and growth planning
Own the marketing budget and allocate it across channels to maximize impact
Bring in external resources (agencies, freelancers, contractors) where operationally necessary
Stay current on marketing tools, tactics, and trends, and bring the best of them in
Ensure all marketing activities comply with applicable Canadian legislation and industry standards, including but not limited to: CASL, the Competition Act, AODA, PIPEDA, and the Canadian Code of Advertising Standards.
Ensure all marketing activities are aligned with business plan commitments organization-wide

Marketing Leadership

Grow and champion the Innovation Factory brand as Canada’s thought leader, voice, and expert in our sectors of focus, and elevate organizational reputation on local, regional, and national levels
Support the Innovation Factory Leadership team in developing the organization's brand, communications and growth strategies and develop executable plans to successfully deliver the planned outcomes, including planning, execution, and optimization of specific marketing campaigns

Cross-Functional & Stakeholders

Partner with the Events Manager to make sure events are well-promoted and well-storied before, during, and after
Work with all program teams so their work shows up in our marketing - and so marketing supports their goals
Work closely with the Partnership team to manage marketing and communications that support securing and maintaining Innovation Factory partners
Manage marketing-facing relationships with funders’ communications teams
Represent Innovation Factory in the community and at events
Other tasks as assigned

Essential Skills And Qualifications

3-5 years of marketing experience across multiple channels (digital, content, social, brand), including 2+ years leading people and/or projects
Strong grasp of brand-building and integrated marketing communications
Comfort with data - you set KPIs, watch them, and adjust based on what they tell you
Experience owning a budget and prioritizing trade-offs
Experience leveraging AI in the marketing function
Strong writing and editing skills, and a sharp eye for brand consistency
A leadership style that balances clarity, empathy, and accountability
Post-secondary diploma or degree in marketing, communications, business, or a related field
Strong English language verbal and written communication skills
Experience with social media marketing platforms and tools (LinkedIn, Twitter, Hootsuite, etc.), developing a content calendar and monitoring performance
Knowledge of digital marketing technologies, software, and trends, and motivated to keep up with best practices and changes in digital marketing used to increase awareness, generate leads and increase client base

Assets

Experience marketing across multiple brands or in not-for-profit, B2B, or B2C environments
English/French Bilingual
Hands-on familiarity with graphic design, web, or social platforms
Familiarity with the Canadian innovation or startup ecosystem

Working Conditions

5 days per week; 37.5 hours per week, regular daytime business hours are between 9 am EST and 5 pm EST.
Opportunity for a hybrid work model, allowing some remote work
Some localized travel required, including between office locations and events

Location

B21-175 Longwood Rd S, Hamilton ON
5151 New St. Burlington, ON

About Innovation Factory

Innovation Factory (iF) is a not-for-profit business accelerator, providing entrepreneurs with business services, training, mentorship and strategic connections to help bring disruptive technologies to market, increase revenues, attract investment and create jobs.

Our mission is to be the primary catalyst for technology innovation in the greater Hamilton area with a vision to make Hamilton Canada’s fastest-growing innovation community and the first port of call for innovators. We will do this via direct 1-1 support for companies, creating partnerships, and building community. We will create an environment and culture that draws people outside of Hamilton as a place to invest, live, learn, work and start businesses.

The Innovation Factory is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. Accommodation will be provided throughout the hiring process, as required. Applicants must make their needs known in advance.

For more information, please visit www.innovationfactory.ca

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More about this job

Responsibilities

Lead marketing strategy and execution across Innovation Factory’s brands, including annual planning, campaigns, brand consistency, KPI tracking, and budget allocation. Manage and develop the marketing team while partnering with events, program, partnership, and leadership teams to strengthen organizational reputation and support business goals.

Requirements

Requires 3–5 years of multi-channel marketing experience, including at least 2 years leading people or projects, along with a post-secondary diploma or degree in marketing, communications, business, or a related field. Candidates should bring strong brand, data, budget, writing, digital marketing, and AI-in-marketing capabilities, as well as English communication skills.

Skills

Marketing Strategy
Integrated Marketing Communications
Brand Management
Campaign Management
Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization
Email Marketing
Marketing Analytics
KPI Management
Budget Management
Team Leadership
Writing And Editing
Artificial Intelligence In Marketing
Stakeholder Management

Visa sponsorship

Not detected in the job text

Keywords

Marketing Strategy
Integrated Marketing Communications
Brand Building
Campaign Management
Digital Marketing
Content Marketing
Social Media
LinkedIn
Twitter
Hootsuite
Search Engine Optimization
Email Marketing
Paid Advertising
Organic Social Media
Website Marketing
Marketing KPIs
Client Acquisition
Brand Awareness
Conversion Optimization
Marketing Analytics
Marketing Budget
Artificial Intelligence
Communications
Business Development
Canadian Anti-Spam Legislation
Competition Act
AODA
PIPEDA
Canadian Code Of Advertising Standards
Not-For-Profit

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