Marketing Analyst (Social Media & Content)

HOW TO APPLY: Applications are only accepted through our application form. Applications submitted through LinkedIn or by email will not be reviewed.

APPLY HERE: https://docs.google.com/forms/d/e/1FAIpQLSesqVmn_CZXV4BkH_iFD5fm3R3ELlFbrAIoCd6QIKtajGwMsw/viewform

Job Overview

Inoki Bathhouse is hiring a Marketing Analyst (Social Media & Content) to own our organic social presence across Instagram, TikTok, Pinterest, and LinkedIn.

Working directly with the founder, you'll shape how the world sees Inoki - from the ritual of a tea bath to the people and craft behind every blend. This is a hands-on creative role for someone who lives on social, knows what makes people stop scrolling, and loves turning a brand's story into content people save, share, and come back to.

This role is focused on organic social and community. Paid advertising is managed separately.

Employment Type: Full-time

Location: Hybrid, Downtown Toronto - Corktown M5A 3N1

Only Toronto-based candidates will be considered

Start Date: Immediate

Pay: $45,000 - $60,000 per year, based on experience

Responsibilities:

Content Strategy & Planning

• Own the monthly social strategy and content calendar across Instagram, TikTok, Pinterest, and LinkedIn
• Plan content around product launches, seasonal moments, retail and spa partnerships, and our email calendar
• Keep a consistent posting cadence of 5-7 posts per week plus daily Stories
• Maintain our idea board and evergreen content library

Content Creation

• Film, shoot, and edit short-form video (Reels, TikToks) and photo content in-house
• Write captions, hooks, and on-screen copy that sound like Inoki - warm, specific, and never generic wellness
• Plan weekly shot lists and filming days, and coordinate with our video editor and designer
• Spot trends early and adapt them in a way that fits the brand

Community & Partnerships

• Manage comments and DMs, and build real relationships with our community
• Collect customer feedback and UGC to reshare
• Source and coordinate creator, influencer, and small-business collaborations
• Support giveaways, events, and brand ambassador programs

Performance & Reporting

• Track organic metrics including reach, engagement rate, saves, shares, follower growth, and traffic to site
• Report monthly on what's working and what we'll test next
• Use insights to continuously improve formats, hooks, and posting times

Requirements

We're looking for someone creative, organized, and comfortable owning a channel end-to-end.

• 1 - 3 years experience managing social media for a brand (in-house or agency)
• A portfolio of short-form video and social content you created or led
• Strong eye for aesthetics, storytelling, and copywriting
• Comfortable on camera and behind it; confident filming and editing on phone (CapCut or similar)
• Working knowledge of Canva or Adobe, and native scheduling/analytics tools (Meta Business Suite, TikTok Analytics)
• Highly organized, detail-oriented, and able to manage multiple projects
• Comfortable working independently with high ownership

Bonus

• Experience in DTC, wellness, beauty, or consumer brands
• Experience with influencer or creator partnerships
• Experience working in a founder-led or high-growth environment

Compensation

• $45,000 - $55,000 per year, based on experience
• Health and dental plan
• Performance bonus
• Tea Baths!

Why Join Inoki Bathhouse

• Be part of something early. We're building one of the most exciting wellness bath brands of this decade - and you'll be joining us in the early stages, when your ideas and contributions truly shape the future of the brand.
• Autonomy & ownership. This is not a role where you'll be micromanaged. You'll be trusted to take initiative, make decisions, and lead projects. We want team members who think like owners and aren't afraid to bring bold ideas to the table.
• Insider exposure to a fast-scaling e-commerce business. You'll experience firsthand how a viral DTC brand operates - how products are launched, how retail and spa partnerships are built, how customer loyalty is created, and how we continue to innovate in the wellness space.
• High growth potential. As the company grows, so do the opportunities. You'll have the chance to take on more responsibility and grow your career as we expand across markets.
• Creative and supportive culture. We value creativity, experimentation, and a bias for action. We also believe in kindness, inclusion, and supporting one another as we build something we're proud of.
• Learn from a serial entrepreneur. Work directly with a founder who previously built a 7-figure innovation consultancy, an investment fund, and a physical social club - bringing deep experience in scaling companies, product innovation, and building community-driven brands.

How to Apply

To be considered, please complete our application form. It asks for a link to your resume, a portfolio or social handles you've managed, and links to content you've created. We're especially interested in examples where your content grew an account, sparked community engagement, or went viral. Applications submitted through LinkedIn or by email will not be reviewed.