Brand Marketing Specialist

Pay: 22-24

Contract Duration: 6 months + extension

Work Arrangement: 3x weekly on site in Brampton, ON

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

Vacancy: This posting is for a currently vacant role.

Required Skills & Experience

Outcomes & KPIs:

• Delivering on day-to-day marketing activities, timeline management and plan execution

• Accurate/up-to-date budget tracking and reporting

• Successful execution of projects

• Contribution to the achievement of campaign objectives

Key Skills & Capabilities:

• Balancing delivery for multiple projects in a fast-paced environment

• Brand communications, creative & media strategy (traditional and digital media)

• Knowledge of general marketing strategy and business principles

• Developing insights from data & analytics

• Project management

Job Description

Role Mandate:

The Brand Marketing Specialist provides tactical support for the development and execution of

marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution

Core Responsibilities:

• Campaign Planning: Supports the brand team in developing the marketing brief, including

compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in

relevant past campaign data to advise best practices

• Campaign Execution - Creative: Supports the brand team in coordinating with internal/external

agency counterparts, and other partners for the review and

approval of creative; closely reviews creative against established brand guidelines, and

aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)

• Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch

and execution aligns to campaign objectives; proactively monitors in-flight campaigns for

optimization opportunities, flags them to the team, and implements decisions; actions other

execution-related needs from the Division/Merchant teams, or local store operations,

as required

• Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including

working with partners to compile campaign performance report reports with key metrics,

participating in post-mortem discussions, and documenting findings

• Campaign Metrics & Tracking: Supports budget planning, development and

monitoring/updating (including status reports); updates brand/project/KPI dashboards;

contributes to research, analysis and reporting to inform campaign activity

• Billing: Oversees management of budget control report, making sure campaigns are delivered in

full against the pplanned budget. Also responsible for ensuring vendor invoices paid in a timely

manner