Creative Strategist

We're looking for a Performance Creative Strategist to help scale customer acquisition for a fast-growing fintech company in the investing space.

This role sits at the intersection of creative strategy, paid acquisition, content creation, and consumer psychology. You'll own the creative process from concept to launch, developing high-performing campaigns across Meta, TikTok, Instagram, YouTube, Reddit, and emerging platforms. If you're obsessed with understanding why content performs and thrive in fast-paced, test-and-learn environments, we'd love to hear from you.

Day-to-Day

• Develop and own the creative strategy for paid social campaigns across Meta, TikTok, YouTube, Reddit, and emerging platforms.
• Brainstorm and script high-performing ad concepts, hooks, storylines, and UGC-style content.
• A major bonus if you can support content production directly; otherwise, work closely with creators, editors, designers, and the internal growth team to bring campaigns to life.
• Analyze ad performance data and iterate quickly based on retention, CTR, CPA, thumb-stop rate, and conversion metrics.
• Study competitors and top-performing consumer brands to identify creative trends and inspiration.
• Build creative testing frameworks and help scale winning concepts into repeatable systems.
• Write creator briefs and performance-focused messaging for influencers and brand ambassadors.
• Collaborate with paid media buyers to align creative strategy with audience targeting and funnel objectives.
• Continuously generate new ideas for ads, landing pages, organic content, and growth experiments.

Required Skills & Experience

• 5+ years of experience in performance creative, growth marketing, paid social, or UGC advertising
• Proven success scaling campaigns across Meta, TikTok, YouTube, Instagram, and Reddit
• Strong creative instincts, copywriting, storytelling, and consumer psychology skills
• Hands-on experience creating and producing high-performing short-form content
• Deep understanding of social trends, internet culture, and platform best practices
• Analytical mindset with experience optimizing campaigns based on performance data
• Ability to take creative concepts from ideation through production and launch
• Self-starter with an ownership mentality who thrives in fast-paced startup environments

Nice-to-Have Skills & Experience

• Startup, fintech, DTC, creator economy, or mobile app industry experience
• Experience creating content personally, with a strong understanding of what drives audience engagement
• Understanding of key growth metrics, including CAC, ROAS, retention, and paid acquisition performance

Starting Salary: $90,000

Location: Toronto, ON

Please Note: We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.