Digital Strategy Manager

JOB DESCRIPTION: $43-$49/hour - 12 month contract with extensions - Hybrid

Insight Global is seeking a Personalization Strategy Manager for a Big 5 Canadian Bank for a 12-month contract with the possibility of extension. This individual will be responsible for developing and executing data-driven personalization strategies across the bank’s digital web experiences, partnering closely with marketing, product, UX, analytics, and technology teams.

• Collaborate with Digital Managers across various lines of business (LOBs) to ideate and implement personalization strategies for owned web properties.

• Partner with stakeholders across the bank to identify personalization opportunities for new webpage launches.

• Conduct research using internal data sources, Adobe Analytics, and other tools to inform personalization design.

• Develop hypotheses and execute A/B tests to validate personalization strategies, such as mobile view optimizations.

• Work closely with content designers and UX designers to craft cohesive and personalized user experiences.

• Coordinate with cross-functional teams including product, marketing, development, QA, and analytics to ensure alignment and execution.

• Analyze user data to identify segments, such as app users without specific products, and tailor experiences accordingly.

• Author user stories and support quality assurance processes in collaboration with internal developers, QAs, and design teams.

• Drive personalization strategy by identifying testing opportunities and effectively communicating with partner teams.

• Create and maintain a personalization roadmap, including target audiences, campaign goals, and delivery timelines.

• Prioritize initiatives based on impact, feasibility, and stakeholder input.

• Manage stakeholder relationships by securing buy-in through data-driven storytelling, expectation management, and project tracking.

• Monitor live tests using Adobe Analytics and Salesforce Marketing Cloud to assess performance and optimize experiences.

• Present findings and test results to internal teams and leadership to inform future strategy.

REQUIRED SKILLS AND EXPERIENCE

• 2-3+ years experience in digital marketing

• Experience optimizing and maintaining personalization journeys/strategies

• Strong business acumen

• A/B testing experience

• Strong stakeholder management skills

• Analytical mindset

• Great communication, hunger for developing skills, and a self-starter mentality

• Agile experience

• Adobe Analytics or Google Analytics

Knowledge of UX, experience partnering with design

NICE TO HAVE SKILLS AND EXPERIENCE

• Salesforce Marketing Cloud, Adobe Target, Optimizely and equivalent technologies

• CMS experience (ie. Nintailed Contentful Personalization)

• Experience working with large data sets (enterprise data, customer profiling, behaviour analytics)

• Product management experience, maintaining the integrity of digital experiences

Banking/FI

Vacancy: This is a net new role, and the successful candidate will be hired into an new position.

*We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.