Personalization Strategy Manager

Must-Haves

• 2-3 years of experience in digital marketing
• Experience optimizing and maintaining digital campaigns
• A/B testing experience
• Strong stakeholder management skills
• Analytical mindset
• Great communication, hunger for developing skills, and a self-starter mentality
• Agile experience
• Adobe Analytics or Google Analytics
• Knowledge of UX, experience partnering with design

Plusses

• Salesforce Marketing Cloud, Adobe Target, Optimizely and equivalent technologies
• .com experience - web page maintenance, updates, and optimizations
• Experience working with large data sets (enterprise data, customer profiling, behaviour analytics)
• Banking/FI

Day-to-Day

Insight Global is seeking a Personalization Strategy Manager for a Big 5 Canadian Bank for a 12-month contract with the possibility of extension. This individual will be responsible for developing and executing data-driven personalization strategies across the bank’s digital web experiences, partnering closely with marketing, product, UX, analytics, and technology teams.

• Collaborate with Digital Managers across various lines of business (LOBs) to ideate and implement personalization strategies for owned web properties.
• Partner with stakeholders across the bank to identify personalization opportunities for new webpage launches.
• Conduct research using internal data sources, Adobe Analytics, and other tools to inform personalization design.
• Develop hypotheses and execute A/B tests to validate personalization strategies, such as mobile view optimizations.
• Work closely with content designers and UX designers to craft cohesive and personalized user experiences.
• Coordinate with cross-functional teams including product, marketing, development, QA, and analytics to ensure alignment and execution.
• Analyze user data to identify segments, such as app users without specific products, and tailor experiences accordingly.
• Author user stories and support quality assurance processes in collaboration with internal developers, QAs, and design teams.
• Drive personalization strategy by identifying testing opportunities and effectively communicating with partner teams.
• Create and maintain a personalization roadmap, including target audiences, campaign goals, and delivery timelines.
• Prioritize initiatives based on impact, feasibility, and stakeholder input.
• Manage stakeholder relationships by securing buy-in through data-driven storytelling, expectation management, and project tracking.
• Monitor live tests using Adobe Analytics and Salesforce Marketing Cloud to assess performance and optimize experiences.
• Present findings and test results to internal teams and leadership to inform future strategy.

*We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

*Pay range for this role is between $43/hr - 49/hr CAD.

*This role is an existing vacancy.