Segment Marketing Manager

Job Description

Insight Global is looking for a Senior Manager, Segment Marketing to support our client's Mid-Market and National Accounts segments across the Canadian market. This is a high-impact role focused on building and executing market-facing campaigns that drive demand, support sales activation, and contribute to revenue growth. This is a hybrid role located 3 days a week onsite in Etobicoke. It is a 12 month contract to start, with the possibility of converting to full-time.

Required Skills & Experience

REQUIREMENTS:

• 5+ years of B2B marketing experience

• Webinar and event marketing experience

• HR Tech, HCM, SaaS, Banking, or Financial Services experience

• Demand generation / campaign marketing experience

• Go-to-market strategy and execution

• Strong sales partnership and sales enablement experience

• Excellent storytelling and messaging skills

• Cross-functional stakeholder management

• Able to thrive in a fast-paced environment and manage multiple priorities

• Team-oriented, collaborative personality

Nice to Have Skills & Experience

• French bilingual

• Workforce management/payroll industry experience

Compensation:

$35-$45/h

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

This posting is for a currently vacant role, and the successful candidate will be hired into an existing open position.