Senior Marketing Specialist

Salary: $75,000-$88,000/annually

Permanent Full-Time

Required Skills & Experience

· Bachelor’s or master’s degree in marketing / business administration.

· Minimum 6 years direct experience working in related B2B Marketing vertical.

·Hands-on knowledge of Product Marketing, Program & Project Management. Proven ability to lead major business initiatives and deliver measurable results. Exceptional communication, organizational, and interpersonal skills.

·Proven experience leveraging research, vertical assessment and competitive analysis to define profitable commercial product strategies, with a passion for designing scalable solutions that resolve customer pain points.

·Strong expertise in advanced data modeling and SQL experience. Hands-on expertise in the collection, analysis, reporting and translating data into business insights. Advanced organizational, quantitative and analytical skills, including experience in database analysis and computer-generated modeling.

Nice to Have Skills & Experience

• Experience in Logistics /Transportation / Supply chain

• SQL, Power BI, or advanced data analysis tools

• Strong Excel skills (baseline expectation)

Job Description

Insight Global is seeking a Senior Product Marketing Specialist to join a leading logistics organization in Mississauga. This individual is responsible for leading the development and execution of commercial transportation product and portfolio strategies, taking into account the transportation product lifecycle, vertical rationale, competitive landscape, and the end-to-end customer experience.

This role focuses on managing, developing, and executing marketing, commercial positioning, and operational alignment activities to achieve target business outcomes for growing market share in the B2B supply chain and logistic vertical.

Key Responsibilities:

• Develop commercial growth strategies by leveraging customer, market, and competitive insights to identify and prioritize new business opportunities.

• Lead market, economic, and competitive analysis to assess growth potential and support strategic decision-making.

• Build business cases, evaluate opportunities, and deliver executive-level recommendations and performance updates.

• Conduct advanced data analysis and financial modeling to uncover insights and inform strategy.

• Lead cross-functional initiatives, product launches, and operational improvements to drive business growth.

• Mentor and support junior team members within the commercial team.

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

Vacancy: This posting is for a currently vacant role, and the successful candidate will be hired into an existing open position.