Original job description
We're a small, fast-moving team building a construction-related online platform. We're looking for a GTM Lead to own how we reach customers, build pipeline and grow revenue.
Our customers are contractors and trade businesses. You'll shape how we go to market and turn conversations into orders. This is hands-on: you'll plan the strategy and also do the outreach yourself.
What you'll do
Own our go-to-market: who we target, what we say, and which channels we use
Run lead generation: lead lists, cold calls, cold email, LinkedIn, trade associations, supplier and industry partnerships
Build and improve our outbound process: scripts, follow-up cadence, CRM pipeline
Book calls, qualify leads and close orders
Test fast, drop what doesn't work, and scale what does
Report weekly on real numbers: leads, conversations, signups, orders, revenue
Who we're looking for
5+ years in go-to-market, business development, BDR/SDR or B2B sales in the US or Canada
Has helped early-stage startups or marketplaces win their first customers and grow revenue (please show numbers)
Has built outbound and lead generation programs from scratch, not just followed someone else's playbook
Comfortable cold calling and talking to busy, practical business owners: contractors, builders and trades
Clear, confident communicator
Based in the US or Canada and available during Eastern Time (ET) business hours
Bonus: B2B marketplace, construction, building materials, logistics or e-commerce experience
Tools you should know
Apollo, Lusha, ZoomInfo or similar lead databases
HubSpot, Pipedrive or any CRM
Instantly, Lemlist or other cold email tools
LinkedIn Sales Navigator
Google Sheets
Not a fit if you mainly do SEO, content, social media or paid ads. We want someone who gets customers by talking to them.
How to apply
Tell us about a GTM or customer acquisition effort you owned: what you did, which channels worked, and the results.
More about this job
Responsibilities
Own the go-to-market strategy and hands-on customer acquisition, including prospecting, outreach, lead qualification, and closing orders. Build and optimize outbound processes and partnerships, test channels, and report weekly on leads, conversations, signups, orders, and revenue.
Requirements
Requires at least five years of go-to-market, business development, BDR/SDR, or B2B sales experience in the US or Canada, including measurable success acquiring customers and growing revenue for early-stage startups or marketplaces. Candidates should have built outbound programs from scratch, be comfortable cold calling contractors and trade businesses, communicate clearly, and be available during Eastern Time business hours.
Skills
- Go-To-Market Strategy
- Customer Acquisition
- Lead Generation
- Outbound Sales
- Cold Calling
- Cold Email
- LinkedIn Sales
- Business Development
- B2B Sales
- Lead Qualification
- Pipeline Management
- CRM Management
- Sales Closing
- Partnership Development
- Revenue Growth
- Sales Reporting
Remote locations (standardized)
Visa sponsorship
Not detected in the job text
Categories
- Sales
- Marketing
- Management & Leadership
- Construction
- Logistics
Keywords
- Go-To-Market
- Customer Acquisition
- Lead Generation
- Outbound Sales
- Cold Calling
- Cold Email
- LinkedIn
- Trade Associations
- Supplier Partnerships
- Industry Partnerships
- Lead Lists
- Sales Scripts
- Follow-Up Cadence
- CRM Pipeline
- Lead Qualification
- Order Closing
- Revenue Growth
- B2B Marketplace
- Construction
- Building Materials
- Logistics
- E-Commerce
- Apollo
- Lusha
- ZoomInfo
- HubSpot
- Pipedrive
- Instantly
- Lemlist
- LinkedIn Sales Navigator
