GTM Lead – Customer Acquisition (Remote, US & Canada)

We're a small, fast-moving team building a construction-related online platform. We're looking for a GTM Lead to own how we reach customers, build pipeline and grow revenue. Our customers are contractors and trade businesses. You'll shape how we go to market and turn conversations into orders. This is hands-on: you'll plan the strategy and also do the outreach yourself. What you'll do Own our go-to-market: who we target, what we say, and which channels we use Run lead generation: lead lists, cold calls, cold email, LinkedIn, trade associations, supplier and industry partnerships Build and improve our outbound process: scripts, follow-up cadence, CRM pipeline Book calls, qualify leads and close orders Test fast, drop what doesn't work, and scale what does Report weekly on real numbers: leads, conversations, signups, orders, revenue Who we're looking for 5+ years in go-to-market, business development, BDR/SDR or B2B sales in the US or Canada Has helped early-stage startups or marketplaces win their first customers and grow revenue (please show numbers) Has built outbound and lead generation programs from scratch, not just followed someone else's playbook Comfortable cold calling and talking to busy, practical business owners: contractors, builders and trades Clear, confident communicator Based in the US or Canada and available during Eastern Time (ET) business hours Bonus: B2B marketplace, construction, building materials, logistics or e-commerce experience Tools you should know Apollo, Lusha, ZoomInfo or similar lead databases HubSpot, Pipedrive or any CRM Instantly, Lemlist or other cold email tools LinkedIn Sales Navigator Google Sheets Not a fit if you mainly do SEO, content, social media or paid ads. We want someone who gets customers by talking to them. How to apply Tell us about a GTM or customer acquisition effort you owned: what you did, which channels worked, and the results.