Growth Marketing Team Lead
- Montreal, QC, Canada
- Service Centre (Montreal), Canada
Full-time
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Job details
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
Intelcom | Dragonfly
With more than 100 sorting stations and operations across three continents, Intelcom | Dragonfly is Canada’s leader in last-mile logistics. Our vision is clear: to deliver fast, accurate, and reliable service powered by cutting-edge technology.
A Strategic Role at the Heart of Logistic
Responsibilities
- Feed off market insights to determine the best marketing strategy that will establish the desired positioning of our brand and product offerings towards our target audience of potential clients and contractors.
- Create and deploy the multi-country marketing plan, working in collaboration with the Communications Team, Business Development Team and Delivery Contractor Teams
- Manage supporting agencies and freelancers in all active markets.
- Identify marketing KPIs and track them over time to fuel iterative improvement via a test n’ learn approach.
- Leverage the Intelcom | Dragonfly brand, its visual identity along with its tone and manner.
- Guide the evolution of the corporate website content to ensure alignment with positioning and key messages.
- Lead the conception and creation of necessary sales tools such as brochures, product sheets and pitch documents.
- Ensure consistent client experience from advertising down to client onboarding.
- Manage the Client Milestones Program (retention program)
- Participate in the Marketing-Brand quarterly planning workshops
- Keep up to date on industry trends.
- Be a part of the Intelcom | Dragonfly story
Qualifications
- Good vibes and team spirit
- 10+ years of experience in marketing-related fields. B2B experience is a plus.
- 5+ years of experience in team management.
- 5+ years of experience managing agencies and freelancers.
- A deep understanding of marketing strategy and marketing plans.
- Experience working with international teams and partners.
- Excellent English and French communication skills (verbal and written)
- Degree in Marketing or related field
- Proven experience with the office suite, mainly PPT.
- Familiarity with design software and technologies (such as InDesign, Illustrator, Photoshop, etc.)
- Ability to work methodically and meet deadlines
- Curiosity and confidence fuel your innovative thinking.
- Excellent communication skills, in both virtual and in-person situations.
Why Join Us?
At Intelcom | Dragonfly, you’ll thrive in a flexible and stimulating environment, surrounded by passionate talent. You’ll also enjoy a wide range of benefits:
On-site gym with a personal trainer
Employer-provided lunch of your choice
Comprehensive group insurance
Group RRSP plan
Care & Well‑Being Activities
Partial reimbursement for public transportation
Employee Assistance Program
…and much more.
This position has been opened to address a genuine organizational need within the company.
At Intelcom | Dragonfly, we move forward guided by strong values: collaboration, innovation, excellence, and responsibility.
We embrace diversity, ensure equity, and foster a true sense of belonging.
Accommodation measures are available for individuals with disabilities throughout our recruitment process, in compliance with the law. Please let us know if you have any specific needs.
More about this job
Responsibilities
Develop and execute multi-country marketing strategies to establish brand positioning and drive growth for logistics services. Manage marketing KPIs, lead cross-functional teams, and oversee external agencies to ensure consistent client experience and effective sales tool development.
Requirements
Requires over 10 years of marketing experience with at least 5 years in team and agency management. A degree in marketing or a related field is required, along with proficiency in design software and excellent communication skills in English and French.
Skills
- Marketing strategy
- Team management
- B2B marketing
- KPI tracking
- Agency management
- Project management
- Brand positioning
- Sales tools creation
- Client retention
- Communication
- InDesign
- Illustrator
- Photoshop
- PowerPoint
- Market analysis
- Strategic planning
Benefits
- On-site gym
- Personal trainer
- Employer-provided lunch
- Comprehensive group insurance
- Group RRSP plan
- Care & Well-being activities
- Employee Assistance Program
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Logistics
- Creative & Media
Keywords
- Marketing Strategy
- Logistics
- B2B
- KPIs
- Brand Identity
- Agency Management
- Client Retention
- Sales Tools
- InDesign
- Illustrator
- Photoshop
- PowerPoint
- Market Insights
- Team Leadership
- Last-mile Logistics
- Corporate Website
- Test n' learn
- Marketing Planning
- Communication
- Project Management