Market Research Analyst, Innovation
- Toronto, ON, Canada
Full-time
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- English
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Original job description
Job Description
Who We Are:
Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.
About Innovation
The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
What makes this role important at Ipsos?
We are looking for someone who is passionate about market research and motivated by a fast-paced and challenging work environment. This is an excellent entry-level opportunity for someone who is interested in starting a career in market research.
What You Can Expect To Be Doing
In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $50,000 to $55,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What’s In It For You
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA
Inclusive Workplace Commitment
Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data - they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
#IpsosCanada
About Us
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!
About The Team
The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
Who We Are:
Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.
About Innovation
The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
What makes this role important at Ipsos?
We are looking for someone who is passionate about market research and motivated by a fast-paced and challenging work environment. This is an excellent entry-level opportunity for someone who is interested in starting a career in market research.
What You Can Expect To Be Doing
- Manage the launching and ongoing maintenance of research studies
- Creation and maintenance of technical specifications in proprietary software for study questionnaires
- Quality check study questionnaires & perform in-depth quality checks at every stage of the process
- Liaising with our internal data collection teams, coding & data processing teams
- Perform data verification
- Identify and solve project issues as they arise
- Completed Bachelors Degree
- Relevant project management and/or market research experience an asset
- Outstanding verbal and written communication skills
- Excellent problem solving, critical thinking and analytical skills
- Proactive, “can do” attitude
- High attention to detail: ability to balance overall project goal with key milestones and tasks
- Advanced proficiency with MS Office Suite; specifically, PowerPoint and Excel
- Self-starter with superior organization skills who thrives in a deadline driven environment
- Ability to juggle multiple projects and diplomatically respond to conflicting needs
- Bilingual an asset, but not required.
In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $50,000 to $55,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What’s In It For You
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA
Inclusive Workplace Commitment
Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data - they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
#IpsosCanada
About Us
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!
About The Team
The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
More about this job
Responsibilities
Manage the launch and ongoing maintenance of research studies, including creating and maintaining questionnaire specifications in proprietary software and conducting quality checks throughout the process. Coordinate with data collection, coding, and data processing teams, verify data, and identify and resolve project issues.
Requirements
A completed bachelor's degree is required; relevant project management or market research experience is an asset. Candidates should have strong communication, analytical, problem-solving, organizational, and multitasking skills, advanced proficiency in Microsoft Office - especially PowerPoint and Excel - and a proactive, detail-oriented approach; bilingual ability is an asset but not required.
Skills
- Project Management
- Market Research
- Verbal Communication
- Written Communication
- Problem Solving
- Critical Thinking
- Analytical Skills
- Attention to Detail
- Microsoft Office
- PowerPoint
- Excel
- Organization
- Multitasking
- Quality Assurance
- Data Verification
- Questionnaire Development
Benefits
- Generous Paid Time Off
- Healthcare Plans
- Wellness Benefits
- Flexible Workplace Policy
- Career Development Opportunities
Visa sponsorship
Not detected in the job text
Categories
- Science & Research
- Marketing
- Data & Analytics
- Management & Leadership
Keywords
- Market Research
- Innovation
- Research Studies
- Project Management
- Questionnaires
- Proprietary Software
- Quality Checks
- Data Collection
- Coding
- Data Processing
- Data Verification
- Idea Screening
- Concept Testing
- Product Testing
- Price Optimization
- Line Optimization
- Package Testing
- Volumetric Forecasting
- Microsoft Office
- PowerPoint
- Excel
- Consumer Insights
- Research Methodology
- Problem Solving
- Critical Thinking
- Data-Driven Insights